“It’s the Most Wonderful

Time of the Year”

Fossil Group Holiday Collateral and Design Concepts

A collection of 3D and 2D visual materials that family together for each of Fossil’s wholesale categories. Designed to be impactful at all store levels and easily executed. Mixed materials and color palettes allow for a variety of looks to showcase all Fossil and licensed partner watches and

accessories.

Fossil Holiday Watch Selling Collateral 05/20/15 2

Concept One:

Presenting each watch as a special holiday gift. The display replicates a tumbling array of presents, like those found under the tree, stacked up for shoppers to see and try on easily.

Gift of Time

Fossil Holiday Watch Selling Collateral 05/20/15 9Concept 1: Gift Watch in a Box In Case

Fossil Holiday Watch Selling Collateral 05/20/15 10Concept 1: Gift Watch in a Box Top of Counter

Fossil Holiday Watch Selling Collateral 05/20/15 11Concept 2: Winter Wonderland of Watches Back Island or Wall

Fossil Holiday Watch Selling Collateral 05/20/15 12Concept 2: Winter Wonderland of Watches Gift Table

Fossil Holiday Watch Selling Collateral 05/20/15 13Concept 1: Gift Watch in a Box Gift Tower

Fossil Holiday Watch Selling Collateral 05/20/15 8

Concept Two:

Using crystal like LED lights inside plexi and case work will illuminate the watches and bring a magical holiday like glow to the department. By lighting the area consumers will delight in the magic of the holiday season while being able to clearly see the watches they want to try on for gift giving or for themselves.

Winter Wonderland

Fossil Holiday Watch Selling Collateral 05/20/15 9Concept 2: Winter Wonderland of Watches In Case

Fossil Holiday Watch Selling Collateral 05/20/15 10Concept 2: Winter Wonderland of Watches Top of Counter

Fossil Holiday Watch Selling Collateral 05/20/15 11Concept 2: Winter Wonderland of Watches Back Island or Wall

Fossil Holiday Watch Selling Collateral 05/20/15 12Concept 2: Winter Wonderland of Watches Gift Table

Fossil Holiday Watch Selling Collateral 05/20/15 13Concept 2: Winter Wonderland of Watches Gift Tower

Fossil Holiday Watch Selling Collateral 05/20/15 14

Concept Three:

Like the era it represents, the display will have a flare for later time and a retro feel. The holiday patterns from a time that has past will bring a nostalgia feeling, but with a current sensibility for gift giving for the modern day.

Mid-Century Yule

Fossil Holiday Watch Selling Collateral 05/20/15 15Concept 3: Mid-Century Holiday Style In Case

frosted vinyl graphic on case glass

vintage painted box platforms

vintage painted wooden ball ornaments

Fossil Holiday Watch Selling Collateral 05/20/15 16Concept 3: Mid-Century Holiday Style Top of Counter

printed graphic sign

laminated cardboard sign

vintage painted wood with loose leaf white paint splatter

burlap placemat

Fossil Holiday Watch Selling Collateral 05/20/15 17Concept 3: Mid-Century Holiday Style Back Island or Wall

printed graphic sign

vintage painted wooden ball ornaments

vintage painted wood stacked shadow boxes

Fossil Holiday Watch Selling Collateral 05/20/15 18Concept 3: Mid-Century Holiday Style Gift Table

Fossil Holiday Watch Selling Collateral 05/20/15 19Concept 3: Mid-Century Holiday Style Gift Tower

Fossil Holiday Watch Selling Collateral 05/20/15 20

Concept Four:

An array of shapes and colors all come together to present a holiday message with a flair for a far way place, but feels familiar and from the mid century period of arts and crafts.

Moroccan Holiday

Fossil Holiday Watch Selling Collateral 05/20/15 21Concept 4: Moroccan Mid-Century In Case

Fossil Holiday Watch Selling Collateral 05/20/15 22Concept 4: Moroccan Mid-Century Top of Counter

Fossil Holiday Watch Selling Collateral 05/20/15 23Concept 4: Moroccan Mid-Century Back Island or Wall

Fossil Holiday Watch Selling Collateral 05/20/15 24Concept 4: Moroccan Mid-Century Gift Table

Fossil Holiday Watch Selling Collateral 05/20/15 25Concept 4: Something Sophisticated TBD Gift Tower

Fossil Holiday Watch Selling Collateral 05/20/15 20

Extras

Fossil Holiday Watch Selling Collateral 05/20/15 21Extras

Extras