I work for Te Ara, the world’s 1st digital-born national

encyclopedia

• 4 of 9 themes• 454 entries• 1 million words• 10,000 images• 900 films• 1000 maps & interactives

I lead the best team in the world at Te Ara -or they lead me!

I write entries for Te Ara

Context: New Zealand – a country discovering itself

Context: A country of two cultures

…and of many cultures

Context: I work for

Challenges: How to generate more interaction with users

Challenges: How to make the most of our sister sites

Challenges: How to attract different audiences

Maori

Pakeha

young

old

readers

visualisers

International

local

Contact:Jock PhillipsGeneral EditorTe Ara the Encyclopedia of New ZealandPO Box 5364WellingtonNew Zealand