BIG DATA

What it really means, and why it's going to radically transform business models, marketing

strategies, and competitiveness in every industry

ANDREA DOYON, HUMAN EQUATION

01. CAPITAINE AHABFROM HELL’S HEART I STAB AT THEE

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# 2001Marketing Dashboard &Key Performance Indicators

My History

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# 2005Monitoring& Social media

My History

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# 2008Profiling &Cyber Investigation

My History

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# 2010Perfect Storm

My History

BIG /DATA

COMPUTING

METHODOLOGY

8My History

YOUR OWN DATA

SOCIAL MEDIA DATA

OPEN DATA

PAID DATA

SEMI STRUCTURED DATA

9My History

YOUR OWN DATA

SOCIAL MEDIA DATA

OPEN DATA

PAID DATA

SEMI STRUCTURED DATA

10My History

YOUR OWN DATA

SOCIAL MEDIA DATA

OPEN DATA

PAID DATA

SEMI STRUCTURED DATA

11My History

YOUR OWN DATA

SOCIAL MEDIA DATA

OPEN DATA

PAID DATA

SEMI STRUCTURED DATA

12My History

YOUR OWN DATA

SOCIAL MEDIA DATA

OPEN DATA

PAID DATA

SEMI STRUCTURED DATA

02. ICCA 2014BIG DATA EXPLORER

DEMO

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Real-timeWebsiteVisitorsTracking

Big Data Explorer 2014

03. WHAT’S NEXTARE YOU READY FOR BIG DATA

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# BENEFITS

What’s Next

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# HOW FAR WILL IT GO?Facial Recognition & Network Analysis

What’s Next

PROCESSING

MERCIe. adoyon@humanequation.cot. @anashell. linkedin.com/in/adoyon

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# SampleBusiness Case

My History

BIG /DATA

COMPUTING

METHODOLOGY

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# DIGITAL DNA

My History

Scientifics Publications

Colleague Citations

Industry Recognitions

Member of an association

LOCAL CHAMPION

Key SpeakerOrganization Committee

AMBASSADOR DNA

Listing of all Local Contacts

23My History

TOURISME MONTRÉAL

24My History

SAMPLE DATA

MEDIUM

HIGH DNA 01Aggressive and Growing

R. DAVID ANDERSONExecutive Vice-President and Chief Financial Officer at CGI

LOWDNA 02Vice President Finances changes

DNA 03Merger and Acquisitions

RECENTS UPDATES RELATIONS CONTACTS

ADDRESS700 – 1130, rue Sherbrooke OuestMontréal, QCH3A 2M8

EMAILdavid.anderson@cgi.com

PHONE514 841 3224

LINKEDINNO ACCOUNT

SIGNATURE

SALARY FISCAL YEAR 20101 754 874 $

25My History

SAMPLE DATA

MEDIUM

HIGH DNA 01Aggressive and Growing

R. DAVID ANDERSONExecutive Vice-President and Chief Financial Officer at CGI

LOWDNA 02Vice President Finances changes

DNA 03Merger and Acquisitions

RECENTS UPDATES RELATIONS CONTACTS

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# 23.8M CYBER INVESTIGATIONSIn 2013

CYBER INVESTIGATION