FABULYZERBy Geneviève Dion, Victor Launay, Jolliane LeBlanc, Pierre Muglia and Steve Nathan

LAURISE LEBLANC25 YEARS OLD – NURSE- SAINT-CATHERINE,QC, CANADA - LAULAU0824@HOTMAIL.COM

She doesn’t work out a lot. 10$ membership/month

Tall and curvy

No sport devise

She likes fast food

Doesn’t care about calories

She’s curious to try the app but she thinks it’s way too expensive

 pains: she’s not happy with her shape

needs: wants to lose a bit of weight and to get more toned

motivations: She goes to the gym but not on a regular basis. One week she can go everyday and the next one, she wont go at all

attitudes: she get demotivated easily

perceptions about their health : sometimes she eats well but after few days she go back to her old habits and eat junk food.

problems with them and wishes for better options: She has difficulty to lose weight because she doesn’t exercise enough and she doesn’t eat healthy.

NICOLAS LAFLAMME22 YEARS OLD, WAITER - MONTREAL,QUEBEC, CANADA - NICOLAS666L@HOTMAIL.COM

Trains 3-4 times a week – cross fit

Tall and lean

No sport devise

His coach puts him on a diet ( egg, chicken and rice)

Good knowledge of the calories

He thinks that the fat is consumed in the next 48 hours after the activity so he doesn’t believe in the app

Needs: he wants to be in shape, lose a bit of weight

motivations: he has a cross fit trainer

attitudes: he’s motivated for his cross fit competition

perceptions about their health and wellbeing and the solutions they currently use: go to the gym more often and eat more healthy

FLORIAN HEPP23 YEARS OLD – FINANCE STUDENT – MONTREAL, QUEBEC, CANADA – FLORIAN.HEPP@HOTMAIL.FR

Tall & fit

No sport devise

Good knowledge about the calories

He’s interested by the app but finds the product too expensive

Pains: he doesn’t feel like he’s at his best

needs: to eat more healthy

attitudes: he’s motivated, Works out 4-5 times a week at the gym

perceptions about their health: He knows he’s healthy but fabulyzer might be useful for him

CHARLES GOSSELIN22 YEARS OLD – MARKETING STUDENT – LAVAL, QUEBEC,CANADA - CHARLES.GOSSELIN@HOTMAIL.COM

Tall and slim

No sport devise

 He doesn’t like to use applications when he works out so he’s not really interested in this product.

Pains: he feels too skinny, not enough muscles

Needs: gain weight and muscles

requirements: He wants to gain muscles so he wants to eat more calories.

Motivations : to be good looking and built

Attitudes: He plays hockey and go to the gym around 5 times a week

perceptions about their health: Thinks that by eating fat, he’s going to gain more muscles so he doesn’t care about his alimentation

GINETTE HUNEAULT52 YEARS OLD – NURSE – MONTREAL, QUEBEC, CANADA, - GINETTE.HUNEAULT@HOTMAIL.COM

Curvy

No sport devise

She doesn’t like to go the gym

She doesn’t care about the calories, she looks at the nutritive values

She likes to cook

She doesn’t use any applications on her cellphone so she’s not interested

Pains : talking about weight is taboo

Needs: to eat and drink less, and do more sport activities

Motivations : Yoga, cardio class, she tries to make smaller portions

Problems with them and wishes: She likes to eat to much.

DAYAN BASTISTA25 YEARS OLD- STUDENTS, MONTREAL CANADA,- DAYAN.BASTITA@HOTMAIL.FR

Chubby

Doesn’t work out

Loves to eat and drink with friends

Pains: he knows he gained a lot of weight recently

Needs: to eat more healthy and do exercise

Motivations: go to the gym once in a while

Attitudes: he knows that he can have good results if he puts some efforts

Perceptions about their health: he knows he’s not really healthy

Problems with them and wishes for better options : he should have smaller portions, eat more healthy and do some exercises

SUZANNE HUNEAULT55 YEARS OLD – SELLER - LANAUDIÈRE, QUEBEC, CANADA – SUZANNE.HUNEAULT@HOTMAIL.COM

Tall and a bit overweighed

No sport devise

She’s not really concerned about her calories

She wants to try fabulyzer to see if it’s really working.

 If the application works really well and gives her good advices about her activities, she would buy it.

Pains: she feels she needs to lose weight

Needs: to eat more healthy and work out more

Motivations: Zumba, pilates and kickboxing

Attitudes: she’s positive that she’s going to lose weight

Perceptions about their health : She feels that her workout could be more efficient

Problems with them and wishes for better options: Even if she works out 3-4 time per week she eats and drink a bit too much.

JUNIOR LAMOUREUX31 YEARS OLD- COORDINATOR AT VIBRANT MARKETING, LONGEUIL,CANADA- JUNIOR@VIBRANT.COM

Small and fit

Independent professional wrestler

Pains: he would like to be more defined

Needs: to drink less and do more sports

motivations: to perform in his wrestling competitions

attitudes: he likes to take care of his alimentation

problems with them and wishes for better options : he parties too much and drinks a lot

YANN LAROCQUE26 YEARS OLD- MARKETING CORDINATOR- MONTREAL CANADA, -YANN.LAROCQUE@HOTMAIL.COM

Membership to the gym but doesn’t really go

Pains: overweighed/unhealthy

Requirements: needs to be more active and to eat more healthy

Motivations: his membership to the gym

Perceptions about their health: he knows he should lose some weight

Problems: he eats and drinks too much. He likes to party and doesn’t take time to go to the gym.

MÉLISSA LAURENDEAU22 YEARS OLD- RESPIRATORY THERAPIST- MONTREAL, CANADA,- MELISSA.LAU@HOTMAIL.COM

She doesn’t do any sport.

Pains: even if she’s skinny she knows she’s not in good shape

Needs: to eat more healthy and do some exercises

Attitudes: She’s not motivated because she’s already good looking

Perceptions about their health: she knows she doesn’t eat really well and that she needs to do sport

the solutions they currently use: Nothing because she has a good genetic

problems with them: in few years, her metabolism will slow down and she will gain weight. Fabulyzer could be a good solution for her in the future

IZABELLE MOREAU40 YEARS OLD- ACTRESS – MONTREAL,CANADA, IZABELLE.MOREAU@HOTMAIL.COM

She trains a lot.

Pains: she always wants to get better results

Needs: to be less obsessed by her image

Motivations: she’s in good shape, she runs marathons

Attitudes: she’s really motivated to exercise

Perceptions about their health: she’s conscious about her health, that’s why she eats healthy and trains a lot

Problems: she does not know how to improve her performance. fabulyzer could help.

JACQUES LEBLANC55 YEARS OLD- RETIRED POLICE OFFICER- MONTREAL,CANADA- JACQUES.LEBLANC08@HOTMAIL.COM

Tennis pro

Pains: He has diabetes and he wishes he could loses his belly fat

Needs: to eat more healthy

Motivations: Improve his tennis game

Perceptions about their health: he knows he should be more careful about his alimentation especially because of his diabetes.

Solutions currently use: tennis 3-4 per week and exercise ( stairs master)

Problems: he really has difficulty to change his alimentation. Fabulyzer could help him to manage his fat.

DIFFICULTIES ENCOUNTERED Getting someone’s attention / trust

Taking notes

Bringing back someone to the sports subject

Being authentic

Follow the planned questions (virtually IMPOSSIBLE)

Asking some “personal” questions to a stranger