Post on 07-Nov-2014
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In the beginning...
• We were search marketers...
• We did SEO
• We did PPC
• and maybe we were using blogs...
but many of us were going about doing our jobs...
• we’d give lip service to “integrated marketing” – but on closer look, it wasn’t always happening...
Organizational Change:Getting the whole team on board
Step 1: Establishing a Sense of UrgencyStep 2: Creating the Guiding CoalitionStep 3: Developing a Change VisionStep 4: Communicating the Vision for Buy-inStep 5: Empowering Broad-based ActionStep 6: Generating Short-term WinsStep 7: Never Letting UpStep 8: Incorporating Changes into the Culture
Kotter’s 8 Steps
Organizational Change:Getting the whole team on board
• Proposals• Reports• The language you use internally• Up-Servicing
We are the stories we tell ourselves
“”
Organizational Change:Getting the whole team on board• Cross-Training of Team• Hackathons• Put unlikely people together• Integration-topic-based kick-offs and
post-mortems
Don’t Let Up...“”
Ric Dragon, DragonSearch
dragon@dragonsearch.net |
Twitter: @ricdragon
Thank You!