Post on 15-May-2015
description
transcript
Kenya Association of Fundraising Professionals:
19th Eastern Africa Resource Mobilization Workshop
Mombasa, Kenya | Dec. 5, 2012
Tech Savvy: Fundraising in Cyber Space
Presented by Liz Ngonzi
@LizNgonzi
GoalsReview an organization’s online ecosystemUnderstand how social media increase an
organization’s online footprint.Discuss challenges your organization has faced
with respect to managing its online presence.Understand the benefits and challenges
associated with organization’s use of social media.Review a model for tech savvy fundraising in
Cyber Space.Apply the teachings from the session to analyze
the online presence of two local organizations.@LizNgonzi
Your target supporters are quite active online
?
What sorts of challenges has your organization faced with respect managing its online presence?
@LizNgonzi
Opportunities Online
• Provide for cost-effective ways to connect with donors.
• Enable organizations to engage supporters at their own convenience.
• Increase brand awareness by potential supporters.
• Facilitate supporter fundraising from their own networks and in groups.
@LizNgonzi
Challenges Online
• Leadership’s lack of knowledge of strategic importance to overall communications and fundraising strategies.
• Organization’s comfort-level with existing channels.
• Lack of resources to analyze social media effectiveness.
• Limited resources dedicated to maintaining online presence.
@LizNgonzi
Case Study:
Continually and creatively demonstrates transparency and reports impact of work.
Makes Giving EASY!Delivers unified visual identity through all online
channels.Tells its story in ways that provide compelling
reasons for continued supporter engagement.Effectively uses multiple social media platforms /
supporters to fundraise and create awareness.
@LizNgonzi
Demonstrates Transparency / Impact
@LizNgonzi
Demonstrates Transparency / Impact
@LizNgonzi
Provides Simple and Secure Ways to Donate
@LizNgonzi
Provides Simple and Secure Ways to Donate
@LizNgonzi
Has a Unified Visual Identity Across
Platforms: Website Home Page
@LizNgonzi
Has a Unified Visual Identity Across
Platforms: Twitter
@LizNgonzi
Has a Unified Visual Identity Across
Platforms: Facebook
@LizNgonzi
Leverages Supporters’ Networks for Fundraising
Leverages Supporters’ Networks for Awareness Creation
Provides Virtual Opportunities for Supporters to Connect
Emerging Trends On the Horizon: Industry Consolidation Requiring Organizations to Re-think Competition and Collaboration
?Asante Sana!
@LizNgonzi
SourcesContent / Image: Source:
Donate Image http://wayneelsey.agroupmail.com/wp-content/uploads/2012/03/online-donation-photo.jpg
Soccer Ball Goal http://4.bp.blogspot.com/-0fJyOFBNPT4/TcABPnArS5I/AAAAAAAADMc/fVBzRFD0rP8/s1600/soccer-ball-over-sky.jpg
In 60 Seconds http://www.go-gulf.com/blog/60-seconds
Online Ecosystem http://www.wellplannedweb.com/wordpress/wp-content/uploads/2009/10/hub.jpghttp://4.bp.blogspot.com/-JMgy5JK6mhU/Th5zKF5FAfI/AAAAAAAAA28/o0oN5zW2Qsg/s1600/Babies+Billboard.jpg
Detour http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotion
Rock Climber http://www.financialfreedomtrail.com/finding-your-life-purpose.html
Golden Egg http://www.hunton.com/files/ImageControl/879dfc29-003b-49e6-9106-a0dd7a3c7218/7483b893-e478-44a4-8fed-f49aa917d8cf/Presentation/Image/tax-and-employee-benefits.jpg
Charity:Water http://www.charitywater.org/
Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/
Cornell Math Classroom
http://tinyurl.com/7gngvzn
Phone Image http://gsnb.rutgers.edu/contact.php3
LIZ NGONZI
Pinterest.com/LizNgonzi
Liz@LizNgonzi.com @LizNgonzi +1 732.208.3304 SlideShare.net/ElizabethNgonzi Epsilen.com/EN33 | LizNgonzi.com