Post on 06-Jul-2015
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TechNet UnleashedHarold Wong
blogs.technet.com/haroldwong
Makes the things you do today faster & easier
Windows Product Management
Microsoft Corporation
Windows 7 for Consumers
About This Presentation
Core information on Windows 7 for you to use:- Customer Feedback and Value Proposition- 3 Consumer Pillars- Key Scenarios, Benefits and Features
Recommended Audiences:- Microsoft employees- Partners- Vendors & Contractors
Not covered in this presentation:- SKUs, Pricing, Schedule, System Requirements, Launch & Go-To-Market Plans
23 January 2009
Consistency throughout lifecycle from planning to release
Focus on customer feedback & research
Windows Has Changed
Quality over timeline
Timeline over features
Targeted marketing to customers
Customer Feedback From ConsumersC
onsum
er
Custo
mer
Researc
h
Top 5
Custo
mer
Needs
“I just want it to work.”
“I want an OS that gets me to my stuff faster, and
then gets out of my way.”
“Make the tasks I do everyday
easier.”
“Don’t tell me about every new feature.
Just tell me about a few that will
make my life easier.”
“I like the idea of being able to do new things, but
only if I don’t have to spend
a lot of time figuring them out.”
What Should We Build
Identify most
important customer needs
What & How
Should We
Deliver Core
Message
Identify what messages
customers want to hear
How Do We Talk
To Specific Target
Audiences
Validate what resonates by
target audience
Customer Feedback From ConsumersTop 5
Custo
mer
Needs
“I just want it to work.”
“I want an OS that gets me to my stuff faster, and
then gets out of my way.”
“Make the tasks I do everyday
easier.”
“Don’t tell me about every new feature.
Just tell me about a few that will
make my life easier.”
“I like the idea of being able to do new things, but
only if I don’t have to spend
a lot of time figuring them out.”
Win
dow
s 7
Goals
Everyday Tasks are
Faster & Easier
Works The Way
You Want
New Things
Possible
Everyday Tasks are
Faster & Easier
New Things
Possible
More Intuitive Navigation
Simpler Home Networking
Improved Device Experience
Keep Your Life in Sync with Windows Live
Faster Web Browsing with IE8
More choices in how you interact with your PC
Easier to enjoy Photos, Music & Videos almost anywhere
Easy Upgrades with Windows Anytime Upgrade
Win
dow
s 7
Goals
Customers Told Us What They Wanted & We Listened
Works The Way
You Want
Faster & More Responsive
Broad Compatibility
More Reliable
Fewer Interruptions
Reflects Your Style
Better performance
Faster startup & shutdown
Quicker task management
Improved battery life
Closer development
with PC Manufacturers
Works The Way You Want
Faster & More Responsive
“I want my PC to be
fast and responsive.”
Windows 7 memory consumption
is independent of number of open windows
0
50
100
150
200
250
300
350
1 2 5 7 10 15 20 25 30 35 40 45 50
Mem
ory
Consum
ption (
MB
)
Number of Windows Open
Memory Consumption Comparison (Lower bars are better)
Windows Vista
Windows 7 Pre Beta
Preliminary data gathered on
Windows 7 pre-release builds
Works The Way You Want
Battery Life Increase Example
DVD Battery Life
(Taller bars are better)
0
50
100
150
200
250
+15.4% +12.5%
+11.5%
System A System B System C
DV
D R
undow
n
Batte
ry L
ife (
Min
ute
s)
Windows Vista SP1 Windows 7 Pre-BetaPreliminary data gathered on
Windows 7 pre-release builds
on sample of test systems.
Works The Way You Want
If it works with Windows Vista,
it should work with Windows 7
New Program Compatibility
Troubleshooter
Effortless updates to applications
& device drivers
Improved compatibility
& easier troubleshooting
Works The Way You Want
Broad Compatibility
“All my applications
and devices should just work
with my PC.”
Windows 7 runs great on low-cost hardware
Enjoy the latest features
& new experiences on the go
Windows 7 with Internet Explorer &
Windows Live for the best Internet experience
Works The Way You Want
Low Cost PCs
“I’d like a small notebook
PC, but don’t want to
compromise
on functionality”
Works The Way You Want
Device Choices
Fewer problems
& easier problem resolution
Self diagnoses & lets you solve
problems at your own convenience
Largest automatic feedback tool ensures
quicker fixes & continuous improvement
Works The Way You Want
More Reliable
“I need my PC to work
all the time.”
Fewer prompts
& more control over settings
“When I choose to do something on
my PC,
I don’t want it to constantly ask me
if I’m sure.”
Works The Way You Want
Fewer Interruptions
PC choices that suit
your style & budget
More desktop personalization
options that reflect your style
“I have very specific PC needs and I
want a wide range of choice in style
and price.”
“I like my PC to reflect
my personality”
Works The Way You Want
Reflects Your Style
Works The Way
You Want
New Things
Possible
Faster & More Responsive
Broad Compatibility
More Reliable
Fewer Interruptions
Reflects Your Style
More choices in how you interact with your PC
Easier to enjoy Photos, Music & Videos almost anywhere
Easy Upgrades with Windows Anytime Upgrade
Win
dow
s 7
Goals
Customers Told Us What They Wanted & We Listened
Everyday Tasks are
Faster & Easier
More Intuitive Navigation
Simpler Home Networking
Improved Device Experience
Keep Your Life in Sync with Windows Live
Faster Web Browsing with IE8
Works The Way
You Want
New Things
Possible
Faster & More Responsive
Broad Compatibility
More Reliable
Fewer Interruptions
Reflects Your Style
More choices in how you interact with your PC
Easier to enjoy Photos, Music & Videos almost anywhere
Easy Upgrades with Windows Anytime Upgrade
Larger, customizable Taskbar with Previews
Get to documents, applications
& tasks faster with Jump Lists
Intuitive ways to arrange Windows
“Help me find
my files faster.”
Everyday Tasks Are Faster & Easier
More Intuitive Navigation
“Creating a home network and sharing
between home PCs and devices is too hard”
Easier set-up
Easier file & media sharing across multiple PCs
One step printer sharing
Simple security control
Everyday Tasks Are Faster & Easier
Simpler Home Networking
HomeGroup
Get more from your devices with a
single, intuitive interface providing easy
access to status, options, & tasks.
Device Stage
A single place to access
all of your connected
& wireless gear.
“I am not really familiar with
all the capabilities my devices have”
Everyday Tasks Are Faster & Easier
Improved Device Experience
Devices & Printers
Note: implementation dependent
on device manufacturer
Everyday Tasks Are Faster & Easier
Improved Device Experience
Note: implementation dependent
on device manufacturer
“Managing my various e-mail, instant messenger, photo
sharing, and social networking accounts
has become a full-time job.”
Email accounts all in one view
Import, edit, & share photos in one place
Contacts & calendar across
PC, web, devices
Stay connected with the people
& things that matter to you
Everyday Tasks Are Faster & Easier
Keep Your Life In Sync With Windows Live
“I spend so much time on the web,
I wish there were better ways
to get to what I care about faster.”
Find, Shop, Map & Translate in one click
Personalize with up-to the minute weather,
stock quotes & more
Browse the web without a trace
Everyday Tasks Are Faster & Easier
Faster Web Browsing with IE8
Everyday Tasks are
Faster & Easier
Works The Way
You Want
Faster & More Responsive
Broad Compatibility
More Reliable
Fewer Interruptions
Reflects Your Style
More Intuitive Navigation
Simpler Home Networking
Improved Device Experience
Keep Your Life in Sync with Windows Live
Faster Web Browsing with IE8
Everyday Tasks are
Faster & Easier
Works The Way
You Want
Faster & More Responsive
Broad Compatibility
More Reliable
Fewer Interruptions
Reflects Your Style
More Intuitive Navigation
Simpler Home Networking
Improved Device Experience
Keep Your Life in Sync with Windows Live
Faster Web Browsing with IE8
Win
dow
s 7
Goals
Customers Told Us What They Wanted & We Listened
New Things
Possible
More choices in how you interact with your PC
Easier to enjoy Photos, Music & Videos almost anywhere
Easy Upgrades with Windows Anytime Upgrade
Windows Touch & improved handwriting
recognition provide new & more direct
ways of interacting with your PC.
New Things Possible
Choice In How You Interact With Your PC
“Simply touching the screen
is a more intuitive and direct way
to work with my PC”
Note: Touch capability is dependent
on PC hardware capability
Play your content easily on your
networked devices around the
home. Access your media library
from any PC in the home.
“My music, photos and video are scattered across multiple PCs. Its
hard to access it from my other PCs,
my stereo and gadgets at home and when I’m away.”
New Things Possible
Easier To Enjoy Your Photos, Music & Videos Almost Anywhere
Easily add new capabilities
to your PC by upgrading Windows 7 to another edition
Upgrade in less than 10 minutes with all your
settings, applications & files unchanged
New Things Possible
Windows Anytime Upgrade
“I’d like new capabilities on
my PC, but upgrades are too
time consuming and complex”
We listened, acted & solved real needs
Delivering the best
Windows PC experience
Keeping Out Promise To Customers