Post on 18-Aug-2015
transcript
Andrea Streff & Matthew Edgar Elementive Marketing Solutions
Technical SEO for the Non-Techie
1. OVERVIEW
Today we will review…
• Technical SEO Background and Process
• The Top 5 Technical SEO Areas 1. Speed
2. Uptime
3. Errors
4. XML Sitemap
5. HTML tags
What is Technical SEO?
Technical SEO: Audiences
Technical SEO Process
Three Questions to Ask 1. What makes the content on your website
findable? – Communicating about the pages on your site to Google,
Bing, elsewhere – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media with all additional content
– like Open Graph and cards
Three Questions to Ask 1. What makes the content on your
website findable? – Communicating about the pages on your site to
search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media
Three Questions to Ask 1. What makes the content on your
website findable? – Communicating about the pages on your site to
search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media
Three Questions to Ask 1. What makes the content on your
website findable? – Communicating about the pages on your site to
search engines – Links to your content throughout the web – Create XML sitemaps Generating feeds to share
your content – Posting items on social media
Three Questions to Ask 1. What makes the content on your
website findable? – Communicating about the pages on your site to
search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media
Three Questions to Ask 1. What makes the content on your
website findable? – Communicating about the pages on your site to
search engines – Links to your content throughout the web – Create XML sitemaps (we'll talk about that one) – Generating feeds to share your content – Posting items on social media
Three Questions to Ask
2. What makes your website crawlable? – Lots of text– this is easier for Google to crawl and
easier for people to read – Provide alternatives for non-text content, like
adding text descriptions for your images or transcripts for videos.
Three Questions to Ask
2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and
easier for people to read – Provide alternatives for non-text content, like
adding text descriptions for your images or transcripts for videos.
Three Questions to Ask
2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and
easier for people to read – Provide alternatives for non-text content, like
adding text descriptions for your images or transcripts for videos.
Three Questions to Ask
2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and
easier for people to read – Provide alternatives for non-text content, like
adding text descriptions for your images or transcripts for videos.
Three Questions to Ask
2. What makes your website crawlable? – Links can be followed, pages can be indexed – Lots of text– this is easier for Google to crawl and
easier for people to read – Provide alternatives for non-text content, like
adding text descriptions for your images or transcripts for videos.
– Keep your website error free.
Three Questions to Ask 2. What makes your website crawlable?
– Don't block robots from accessing your website. Easy way to test this - If it returns the content of your page without issue, it is safe to assume Google and Bing can access your site:
Three Questions to Ask
3. What do you do to make it understandable?
– Keep your website error free
– Use relevant words and phrases
– Put your content in text format to make it easier for audiences to read
Three Questions to Ask
3. What do you do to make it understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Put your content in text format to make it easier for audiences to read
Three Questions to Ask
3. What do you do to make it understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Put your content in text format to make it easier for audiences to read
Three Questions to Ask
3. What do you do to make it understandable?
– Use accurate tags to identify content
– Use relevant words and phrases
– Avoid duplication
Join us for the next video: Website Speed Testing
and Monitoring