Technology 101 Workshop: An Introduction to Social Media Websites

transcript

Technology 101 Workshop:An Introduction to Social Media Websites

Friday, February 1, 2013#ACEHP13 #F47

2Friday, February 1, 2013#ACEHP13 #F47

“Social media is the platform where

connection, conversation, and collaboration take

place.”

Twitter for CME (Derek Warnick)

Leveraging LinkedIn(Brandee Plott)

Intro to Facebook(Scott Bradbury)

Factors Influencing the Adoption and Use of Social Media by Physicians For Learning (Brian McGowan)

Our topics

Friday, February 1, 2013#ACEHP13 #F47

Factors Influencing the Adoption and Use of Social Media by Physicians For Learning

Presented by:

Brian S. McGowan, PhD@briansmcgowan

www.SOCIALQI.com

*** Author of: *** #SOCIALQI: Simple Solutions for Improving Your Healthcare

February 1st, 2013

January 9th 2013

@JMedInternetRes: “@BrianSMcGowan

Your paper is actually the most viewed

paper of the year - second most tweeted

- it will be highly cited”

Inconsistent Data of Docs ‘Using’ SoMe

2% Twitter 4% Facebook

Sermo 2010

PeerView 2010 MCM 2010; unpublished

Do you use ____ professionally?

(n~300) American College of Surgeons 2010: http://bit.ly/e5PiaP

Do you ‘have a Facebook account’?

Have you ever ‘used’ Twitter?

Do you ‘use’ YouTube?

Have you ever participated in an online health blog?

64% YES 36% NO

20% YES 80% NO

82% YES 18% NO

35% YES 65% NO

* ACS has a YouTube Channel

Misleading Data of Docs ‘Using’ SoMe

!!%*&^## Data of Docs Using SoMe

Sept.2011

How comfortable are you that you understand HOW

physicians are using social media?

February 1st, 2013

Defining ‘Meaningful Use’Hypothesis:There are 3 ways that HCPs ‘use’ social media:

1. To practice – treating patients2. To promote public health messaging (& promotion)3. To learn – sharing of medical information/knowledge

Patient CarePromote

Public Health Share &

Bucket 1 Bucket 2 Bucket 3

Purpose of Study

• To identify factors associated with the adoption and use of social media by physicians to share medical information

• Utilized a theoretical framework to identify factors and predict the adoption and use of social media

Physician Adoption and Use of Social Media to Share Medical Knowledge with Other Physicians

Unaware

Will Never Use

Current User

How comfortable are you that you understand WHY

physicians are ‘using’ social media?

February 1st, 2013

Physician attitudes towards using social media

0% 20% 40% 60% 80% 100%

All respondents

Oncologists

Primary Care Physicians

Risky Neutral Benefic ial

Physician attitudes towards using social media

0% 20% 40% 60% 80% 100%

All respondents

Oncologists

Primary Care Physicians

Bad way to get info Neutral Good way to get info

Benefits of primary care physicians using social media

0% 20% 40% 60% 80% 100%

Using Social Media enables me toaccomplish job tasks more effectively

Using Social Media improvesmy job performance

Using Social Media increasesmy job productivity

Using Social Media enables meto care for patients more effectively

Using Social Media helps improvethe quality of my patient care

Strongly Disagree Disagree Somewhat Disagree

Neither Agree or Disagree Somewhat Agree Agree

Strongly Agree

Questions and Comments

Factors Influencing the Adoption and Use of Social Media by Physicians For Learning

February 1st, 2013

Presented by:

Brian S. McGowan, PhD@briansmcgowan

www.SOCIALQI.com

*** Author of: *** #SOCIALQI: Simple Solutions for Improving Your Healthcare

Technology 101 Workshop: An Introduction to

Social Media Websites

#ACEHP13#F47

Derek WarnickPrincipal

D. Warnick Consulting: The CME Guy

DisclosureDerek WarnickPrincipalD. Warnick Consulting: The CME Guy

CME Grants ManagerPenn State College of Medicine

dwarnick@theCMEguy.comhttp://www.thecmeguy.comTwitter: @theCMEguyFacebook: www.facebook.com/theCMEguyLinkedIn: www.linkedin.com/in/theCMEguyGoogle+: gplus.to/theCMEguyPinterest: http://pinterest.com/thecmeguyBlog: cmeconfessions.wordpress.com

Twitter for CME

(Quick) Twitter 101

Microblog 140

Share Learn

#HASHTAGS

How can we use Twitter in CME?

Twitter for Audience Engagement

• Give a hashtag• Encourage audience to tweet• Tweet key points from presentation• Solicit questions from audience

Other Benefits

• Takes presentation beyond meeting room• Supplements traditional Q&A formats• Allows for unlimited questions• Digital notes

Example #1

• CBI’s 10th Forum on Educational Grants• I couldn’t attend

Fortunately…

Example #2

Engaging audience during activity

Resources for CME Professionals

• Follow others in the CME community– CME Community list (http://bit.ly/cmeTWlist)

#CMEchat

This man wants YOU for #CMEchat!

Every Monday at 11 AM ET

Leveraging LinkedIn

LinkedIn has over 75 million members◦ Including an executive from every fortune 500

company Use LinkedIn to:

◦ Network professionally◦ Post and find jobs◦ Ask/Answer questions◦ Build thought leadership◦ Showcase your company!

Why LinkedIn?

Complete your LinkedIn profile 100%◦ 40% chance of greater networking success

Profile is:◦ Comprehensive snapshot of who you are professionally◦ A valuable professional digital asset

Your LinkedIn Profile

Complete all sections Upload a professional image Create a compelling headline Provide interesting summary Edit your LinkedIn URL Include Twitter profile Request recommendations Website listings (call to action)

Profile publicly visible to all

Optimize Your Profile

Upload and import your contacts (Outlook, Gmail, etc.)

Invite your current and past colleagues Personalize your invitations with a personal and

semi-personal message – it makes all the difference!

Get Going with Connections

Make valuable business connections with:◦ Prospects◦ CME thought leaders◦ Vendors◦ Contacts you make at a mtg.

Browse networks of immediate contacts

Ask for introduction through mutual contact

Using LinkedIn to Make Valuable Business Connections

Status updates◦ 1 quality update per day◦ Make them concise◦ Include links

LinkedIn Answers◦ Q&A database with

over 2 million answers ◦ Display your expertise by responding to questions◦ Answers indexed on Google

Develop Thought Leadership

730,000 groups on LinkedIn◦ Discussions board◦ Post links and engage◦ Member search◦ Directly send messages

Use groups to:◦ Build influential connections◦ Learn from other professionals◦ Discuss hot topics◦ Gain competitive insights

LinkedIn Groups

Your group’s name will make or break your group!

Brand your group Keep discussions relevant Assume leadership

◦ Start discussions Use announcement feature

Creating an Effective Group

Under Companies, click “Add a Company” Edit Company Profile description Add key words within the Specialty Section

Choose industry or location Blog RSS Corporate Twitter Make sure to turn on status updates

Set Up Your Company Page

Great Company Page Example

My Travel and Events Reading List by Amazon SlideShare Wordpress or Blog Link Polls

LinkedIn Applications

Give before asking◦ Give recommendations; endorse others’ skills

Connect with everyone Don’t just be a static user. Engage!

General Recommendations

Your profile is your greatest asset Use LinkedIn for professional growth and to

make valuable business connections Develop thought leadership using status

updates, groups, and answers Create a company page and get found!

Key Takeaways

{Intro to Facebook

Scott BradburyDirector of E-LearningAmerican Academy of Pediatricssbradbury@aap.org

Twitter: @elearningcme

Friday, February 1, 2013

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Launched in 2004 Over 1 billion active users They made a movie about it

Maybe you’ve heard of it?

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Supposed to be this…

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Can come across as this…

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Contains interests, contact information, photos, etc.

Communicate through public or private messages and chat features

Mind your privacy settings

Profiles

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Open Can make one for businesses, places,

companies, artistic groups, brands, etc.. People can be fans and “like” your pages

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Open, Closed, or Secret Can make one for…anything People can communicate over shared

interests

Groups

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Place in your profile where you see updates from all your Friends, Pages, and Groups

You can (mostly) control what appears and what doesn’t

News Feed

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Everyone is using it People know how to use it Learning automatically accessible

and mobile (over 50% access on a mobile device)

Almost half the US population has a Facebook account

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Create a Group– either closed or secret

Use Group features like polls, chats, note sharing, image sharing, events, etc.

Generate and moderate discussions Use Apps to enhance content and

collaboration (Blogger, SlideShare, YouTube, flickr, CITEME, etc.)

Upload and download files

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Push community, not sales Moderate Make sure it’s the right fit

Other Tips

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Follow or ‘friend’ people and organizations you like

For You

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Technology 101 Workshop: An Introduction to Social Media Websites

Health & Medicine