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IT'S TIME TO REIMAGINEEVERYTHING

IT'S TIME TO REIMAGINEEVERYTHING

ASAE.conferences.ioASAE.conferences.io

How do we achieve excellence?

“any sufficiently advanced technology

is indistinguishable from magic.”

Sir Arthur Charles Clarkeco-writer of the screenplay for

the movie 2001: A Space Odyssey

We now have sufficiently advanced technology

NEWS FLASH!!

©NAIOP 2013

How do we achieve excellence?

E = MC2

ExcellenceMobile Strategy

Content Strategy

Cloud Strategy

What's the formula for tech success in the near future?

self-contained program or piece of software designed to fulfill a particular purpose; an application, esp. as downloaded by a user to a mobile device.

What is an app?

• THINK MOBILE FIRST!

• Your current website and its structure are not useful on a mobile device. Responsive design is a must, but it will be just the cost of entry in the future. Rethink your offerings in the "mobile context".

• When designing the mobile experience, think task not brand. Think convenience store, not supermarket.

• Mobile devices give us the unique opportunity to be "Present at the Point of Need!"

• REIMAGINE STUFF!!

So what should I be doing?

Take Advantage of Mobile

Why is Mobile so Important?

56% of all US Adults have smartphones

34% of Americans 18+ own a tablet

Why is Mobile so Important?

Because…

Why is Mobile so Important?

Why is Mobile so Important?

Because Mobile traffic as a percentage of overall internet traffic is exploding!

Why is Mobile so Important?

Tablet adoption among adults is past the “we ought to do something about this” point.

REIMAGINE STUFF

Point of Sale?

RETHINK STUFF

RETHINK Mobile Commerce

Dream it........then DO IT!!

The Mobile Mindset

Extraneous

Mobile First = User Needs First!

The Mobile Mindset

When designing for mobile, consider the “mobile context”. Where will the user most likely be, what might they be doing, how long will they most likely have, etc.

vs.

BYO?

DeviceCloudApps

• 70% of firms who deployed BYOD programs achieved increased bottom line revenues

• Device replacement and reimbursement expenses decline, because employees take better care of personally owned devices

• More than 80% of enterprises stated that worker productivity increased due to BYOD programs

Embrace "Bring Your Own Stuff"

BYO?

DeviceCloudApps

Most of the work tools I use today come from an App Store, not my IT department. Hmmmm.....

Embrace "Bring Your Own Stuff"

Mobile Device Management

• Mobile Device Management (MDM) software secures, monitors, manages and supports mobile devices deployed in the enterprise.

• MDM functionality typically includes over-the-air distribution of applications, data and configuration settings for all types of mobile devices, including mobile phones, smartphones, tablet computers.

So what should I be doing?

The Cloud

The cloud is here to stay...and that's a good thing!

Here's why...

The main advantage of cloud computing is mobility. Using cloud-based technologies means that you can work wherever you have Internet access...and increasingly on whatever device you want to!

Better Security? Yes, Much Better Security!!

One of the top concerns of cloud skeptics is data security. Well according to SuccessFactors, security is actually increased when using cloud solutions due to strict ISO security standards that cloud providers must adhere to, in addition to the regular security audits.

Most cloud services – especially those targeting enterprise use – employ protection and security far exceeding that of most Fortune 500 companies and government agencies—and absolutely beyond the security capacity of any small or midsized business or nonprofit.

Capacity and location planning are no longer in your hands, but are the responsibility of the cloud vendor.

That means you can respond quickly to any business changes that may arise unexpectedly because operations are handled by the cloud vendors.

Business Agility!!

Most of the work tools I use today come from an App Store, not my IT department. They are delivered via an "App Store" in a cloud-based model.

Info-Tech Research Group

Because of technology, the IT department will have a different makeup in 2020 than it does today.

Transition to the IT department structure of the future

• Internally, the viability of what we currently call cloud services will force IT to focus less on infrastructure and applications, and more on vendor management and high-level business analysis (see below)

• Externally, IT will rely on a stable of services and specialists that do not need to be hired internally. Research firms, value-added resellers (VARs), and systems integrators are examples of external resources that core IT will rely on.

• Many jobs will disappear. It’s not only that many jobs will be outsourced; many will be directly replaced with technology. Tasks will be automated to the point that a person is not required to accomplish them. In the same way that machines have taken over many physical labor positions, they will soon take over many intellectual labor positions. In their place, different jobs will emerge, requiring redeployment of resources and skills. Those who can’t adjust will find themselves without a job.

Benefits of Cloud Computing

Shifting the major focus of IT......

ITFrom technology dominant...

...to information dominant!

T

T

Benefits of Cloud Computing

Reduction in the cost and time of INNOVATION!

•Don't buy servers, lease them!

•Servers can be up and configured in hours or minutes not days or weeks

•Technology can be commissioned and decommissioned as needed

Benefits of Cloud Computing

Money for a more STRATEGIC IT presence in your organization!

•Studies show that up to 80% of IT budgets are tied up in routine maintenance!

•We need IT leaders who are more adept at leveraging the latest technologies not managing them

•We need IT staff that can add value to the business, not manage and patch servers

So what should I be doing?

- Don't buy another server!- Invest heavily in mobile!- Invest in Unified Communications

Cloud Computing Resources

10 Questions to Ask When Choosing a Cloud Providerhttp://www.entrepreneur.com/article/226845

http://www.techrepublic.com/blog/the-enterprise-cloud/choosing-a-cloud-provider-bringing-business-and-it-together/

Choosing a cloud provider: Bringing business and IT together

http://www.pcworld.com/article/253486/how_to_choose_a_cloud_hosting_service.html

How to Choose a Cloud Hosting Service

The Cloud EffectEstimated costs of infrastructure for two application servers, two database servers and a load balancer across internal, managed and Cloud deployment models. Source O’Reilly Media: George Reese

http://broadcast.rackspace.com/hosting_knowledge/whitepapers/Cloudonomics-The_Economics_of_Cloud_Computing.pdf

There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently.

There is a group of folks, largely (but not entirely) defined by generation, who communicate differently. They have always communicated differently.

They’re not used to getting “spray and pray” types of marketing and other communications from organizations, they’re used to choosing or “following” people and content streams.

TheEffects of Social Media

The expectation that communications get to the point faster!

Concise!

Punchy!

Active Voice!

http://www.socialnomics.net/2013/09/26/the-effect-of-social-media-on-commerce/

“Social” CRM

Why is this so important? Because this…..

Martin WalshHead of Digital Marketing & Award Winning Producer at Red Dune Films

“Social” CRM

…is now this!!

Martin WalshHead of Digital Marketing & Award Winning Producer at Red Dune Films

Rethink AMS, CRM, whatever management

system you use!!

So what should I be doing?

This might look like a social media site, but it's not!!

It's actually a next gen AMS system. One that allows both staff and members to follow people, events, companies, etc. and streams them information based on activities of things they follow!

It's actually a next gen AMS system. One that allows both staff and members to follow people, events, companies, etc. and streams them information based on activities of things they follow!

Rethink Taxonomy and Content Delivery!!

So what should I be doing?

What’s it about?Who wrote it?When was it written?What’s the source?

Develop Connected Content!!

What if I land here and it’s too complicated?

What if I land here and and I need deeper information?

What if its WAYYYY too complicated?

“How do I” linked content?

Step 1. ________________________

Step 2. ________________________

Step 3. ________________________

Step 4. ________________________

Write a marketing plan

Content organized to help people get things done! Content organized to help people get things done! Not read about getting things done!Not read about getting things done!

Unorganized Content

Develop "Purposeful" Content!!

©NAIOP 2013

BIG DATA....

...or BIG PERSPECTIVE

?

What does a member's (customers) "profile" really look like?

Where are they creating value that goes unnoticed, or worse, unrewarded?

Big Data....or Big Perspective?

"Business Intelligence is a set of methodologies, processes,

architectures, and technologies that transform

raw data into meaningful and useful information used to

enable more effective strategic, tactical, and

operational insights and decision-making."

Business Intelligence

Dream it.....then DO IT!!