Post on 08-May-2015
transcript
Technology Trends
Jacqueline.Lorna.Manuela.Franziska
MOBILE TECHNOLOGY
TECHNOLOGY IN HOSPITALITY
ONLINE TRAVEL BEHAVIOR
SOCIAL MEDIA
MOBILE TECHNOLOGY
5 BILLIONMOBILE PHONE CONNECTIONS WORLDWIDE
SMSALREADY USED
TO DELIVER INSTRUCTIONS
Sources: http://www.physorg.comBBC News, 2010, ONS
BY CHRISTMAS 2011
1 OUT OF 2 AMERICANS WILL HAVE A SMARTPHONE
Source: http://www.gigaom.com
AUGMENTED REALITY
COPENHAGEN AIRPORT
AR helps passengers to get around the airport.
In future even length of security queues, busy lounges, etc.
Source: http://www.gigaom.com
# of travellers using Smartphones for information
will soon exceed the # of those using laptops or desktop computers
Source: http://www.trendsfortourism.com
Tablets and smartphones will be the primary way of accessing the web in 5 years time. So not only during the
trip but also planning the
tripwith tablets and/or
smartphones
Source: http://www.trendsfortourism.com
FOR YOUR BUSINESS
DEVELOP INTERFACES WITH MOBILE DEVICES
MAKE PLANNING AND BOOKING MORE CONVENIENT BY CREATINGNEW POINTS OF ELECTRONIC DISTRIBUTION
ALLOW MOBILE PAYMENTS
DEVELOP SMARTPHONE APPS
Source: WTTC, 2003
TECHNOLOGY INHOSPITALITY
Virtualization
Web 2.0, Social Networking
Mobility/Mobile Devices
Business Insights, Analytics
Digital Signature, User Interfaces
TRENDS IN TOURISM
Source: http://blogs.msdn.com/b/bfridley/archive/2009/04/23/technology-trends-in-hospitality.aspx
68% OF
BUSINESS TRAVELERSCHOOSE MOBILE BOOKING
Source: http://www.tq.com.au/fms/tq_corporate/qld_tourism_strategy/Final%20Document/Chapter%204%20Final%20QTS%20Low-res.pdf
VIRTUAL VISITSare now possible
RANGESPEEDCOMFORTSAFETY
Source: http://www.special-edition.ru/trends/guests/recent-technological-trends-for-worldwide-tourism.html
Relationship Building
Flexibility & Accesibility
Improving Productivity
Frequent & interactive communicationSource: http://www.capegateway.gov.za/Text/2004/11/technologydevelopmenttrends.pdf
Database management systems respond to individuals
More control for touristson how they spend their money
Improving speed & comfortreducing the real cost of travel
All aspects of Tourism & Hospitality
are being dramatically changed!
Source: http://www.tourism.wu-wien.ac.at/Summit/Material/Chris_Cooper.pdf
This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeholders but also provides the tourism board with an effective means of aggregating and distributing products and services from their stakeholders.
Source: http://tourismtechnology.rezgo.com/2009/04/technology-can-drive-tourism-innovation.html
ONLINE BEHAVIOR
Increase of 480.4% worldwide between 2000-
2011
Source: www.internetworldstats.com
INTERNET TRAVEL SOURCE#1 IN GERMANY67% LOOK FOR TRAVELINFO ONLINE
UP TO 89% OF DECISIONS ARE MADE DUE TO THE INTERNET
Source: http://news.worldsites-schweiz.ch/internet-bei-kaufentscheidung-wichtiger-als-tv-oder-zeitung.htm
simple
multilingual
more trusted
APPROX. 50% OF TRAVELPLANS ARE MADE DUE TOONLINE REVIEWS
HELP OTHERS TO BETTER DECISIONSREWARD OR HELP THE COMPANY
Source: http://www.bazaarvoice.com
WHY DO PEOPLE WRITE REVIEWS?
2007 2008 2009
Use of the Internet
50 % 56 % 60 %
Bookers 36 % 41 % 48 %
Europe
Sources: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
Roland Conrady, Martin Bucks: (2011) Trends and Issues in Global Tourism.
China2007 = 1.4 billion USD by online booking2010 = 6.2 billion USD (forecasted)
51% IN 2007
57% IN 2008
60% IN 2009
ONLINE PURCHASE OF TRAVELSIN THE U.S.
Source: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry
LARGEST ONLINE REVIEW SITE
50 million visitors/month
45 MILLION REVIEWS85000 cities474000 hotels135000 attractions675000 restaurants
Source: http://www.tripadvisor.com
LEADING GERMAN SPEAKINGHOTEL REVIEW PLATFORM
500-1500 reviews/day
660.000 hotel reviews25.000 travel tips
NOT JUST REVIEW BUT ALSOBOOKING SITE!
Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
ALL IN ONE PLATFORMS
REVIEW - BOOK
BY 2015
40-80% OF ALL VACATIONSARE EXPECTED TO BE BOOKED
ONLINE
Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.
Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
THE FUTURE
Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html
THE FUTURE320 square meter shop
30 square meter screen with holiday pictures
Virtual touch screens
combination of virtual world and personal advice
SOCIAL MEDIA
500 MILLIO
NACTIVE USERS
1 BILLIONTWEETS PER WEEK
48 HOURS OF VIDEO
UPLOADED
x MINUTE
Source: https://www.facebook.com/press/info.php?statisticsSource: http://www.telegraph.co.uk/technology/twitter/8383044/Twitter-breaks-one-billion-tweets-barrier-on-fifth-birthday.html
Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day
dd dddddddd
2 10OUT OF
REVIEW FACEBOOK BEFORE BOOKING THEIR VACATION
Source: http://www.slideshare.net/bengrossman/ten-social-tourism-tips-to-attract-travelers
INCLUDING OVER HALF OF COMSCORES
GLOBAL WEBSITES
2.5 MILLION
WEBSITES
USE FACEBOOK AS
A PLATFORM
Source: https://www.facebook.com/press/info.php?statistics
$3 millio
n
ROI
Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
15 MINUTES EACH DAY ON
YOUTUBE
AN AVERAGE USER SPENDS
Source: http://www.viralblog.com/research-whitepapers/youtube-statistics/ /
3 BILLION VIEWS A DAY
Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/
SOCIAL MEDIA BIGGER THAN SEARCH ENGINES
Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
Macsushi.wordpress.comwww.business.chip.de
bauwiki.tugraz.atwww.carefreetrip.com
www.w3it.uswww.sabrehospitality.com
www.blogjer.comwww.cart2mobile.com
www.en.ce.cnGoogle Earth
www.plechi.czwww.hitwise.com
www.applicant.comwww.flickr.com
And obviously thanks to our great teacher ;-)
WE THANK..YOU FOR YOUR ATTENTION!AND