Post on 13-Apr-2017
transcript
Technology Led Unconventional Marketing
Presentation byAshutosh TyagiChief Marketing & Strategy Officer‘Think As Consumer’Website: www.thinkasconsumer.com
Unconventional Marketing
• Unconventional methods of promotion to engage audiences.
• The idea is to generate a ‘Buzz’, and ideally to turn viral.
• It is a cost effective alternative to large advertising campaigns.
• It is an effort to engage customers rather than educate them.
Unconventional and Viral
• Unconventional marketing and Viral marketing go hand in hand.
• It gets the message across to the consumer, and viral marketing encourage people to pass on the message.
• Generally the intended result of a campaign is for it to go viral.
Core Concepts• Entertain and Engage rather than educate.• Get people talking.• Think outside the box.• Transform the ordinary to the extraordinary.• Be spontaneous and unexpected.
Successful Campaigns• Leading brands have used unconventional
methods to generate ‘buzz’ about their brands • Integrating technology with strong creative
ideas has resulted in some very successful campaigns
SOME HIGHLY EFFECTIVE CAMPAIGNS
Volkswagen - Piano stairs:
Check videohttp://www.youtube.com/watch?v=2lXh2n0aPyw&list=PLEFrbRX-mlWemMRA7k3WCVcVQIlWXURZK
Volswagon Musical Stairs
Kinetic Interactive Video Wall
Check Video http://www.youtube.com/watch?v=SHickY0NY-Y
Watch video http://www.youtube.com/watch?v=1Pk07lQS3gs&list=PLk9bK15JvDLmdtH-LhiofvbASWg03g3Fz
The Coca-Cola Friendship Machine
24
Watch Video http://www.youtube.com/watch?v=JuDyv3vflGE&list=PLk9bK15JvDLmdtH-LhiofvbASWg03g3Fz
Oreo Elevator Campaign
McDonalds "Pick N' Play" Interactive
Check Videohttp://www.youtube.com/watch?v=D2UkIo-0prw&list=PLEFrbRX-mlWemMRA7k3WCVcVQIlWXURZK
Titan
Check video : http://www.youtube.com/watch?v=uLAM6nbEy00
Titan Experience Zone
Ford's interactive Gymkhana Experience
Check Video http://www.youtube.com/watch?v=25vlpPgOxWs
Ford’s Augmented Reality Campaign
How Can We Help
• Generate creative ideas around basic brand proposition
• Bring-in new technologies to create impactful campaigns.
• End to end execution of the campaign• Effective using digital media to make campaign
go viral
For any support or more information, you could contact:
Ashutosh TyagiChief Marketing & Strategy Officer‘Think As Consumer’Website: www.thinkasconsumer.comEmail: ashutosh@thinkasconsumer.comMobile: +91 9818328050