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I’ll Have My People Tweet Your People:Technology’s Impact on Effective Communication
May 19, 2012
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Effective Communication
Definition: Activity of Conveying Information Source: Wikipedia
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Constituents are More Interested Than Ever
About Their Local Community
• 72% of U.S. adults follow local news closely• 24% are young adults
• 91% of young adult local news followers use the internet• 73% use mobile device
• 71% of adults 40+ use the internet• 51% of adults 50+ use the internet
Source: Pew Research
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Constituents are More Interested Than Ever In Local News
• Most popular sources of local news• Broadcast TV 80%• Word of Mouth 57%• Radio 52%• Print 48%• Search engines 41%• Local media websites
• 23% local newspapers• 20% local television• 12% social networking
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
The Impact Technology
• 55% of Americans say it is easier to keep up with community news information today than 5 years ago
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Conclusion
Social Media is an important and growing extension of a traditional marketing approach to effectively communicating
with constituents, partners, and sponsors.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Challenge Today
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
What Is Social Media?
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
What Is Social Media?
Web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals.
Source: Wikipedia
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Why Is Social Media So Important to Municipalities?
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
The Impact of Social Media in CommunicationsTwitter has 140 million active users, who collectively post 340
million tweets every day. LinkedIn boasts more than 150 million members, including
executives from all 2011 Fortune 500 companies.
Facebook has over 483 million daily active users.
Every second, an hour of video is uploaded to YouTube. During that same second, users will have watched 1,000 hours of video.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
How Should Communities Look at Social Media?
Communicate. Validate. Create Interest. Generate Interaction. Inspire Action.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
The Big Four +
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Quickly share information, gather market intelligence and insights, and build relationships with people who care about your city.
Often, there is already a conversation about your community happening on Twitter.
Application: Up-To-The-Minute Communication Quick Short and Sweet Breaking News
Upcoming Events
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
• 60 hours of video are uploaded every minute (1 hour of video is uploaded to YouTube every second)• 4+ billion videos are viewed a day• 800+ million unique users visit YouTube each month• 3+ billion hours of video are watched each month on YouTube• More video is uploaded to YouTube in one month than the 3
major US networks created in 60 years• 70% of YouTube traffic comes from outside the US• YouTube is localized in 39 countries and across 54 languages• In 2011, YouTube had more than 1 trillion views or almost 140
views for every person on Earth
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Application: Posting of Videos
Information & Education | Hosting Source Promotion of Goods and Services
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
• The world’s largest professional network on the Internet with 161 million members in 200+ countries
• 61% of LI members are outside of the US (03/12)• LI members did 4.1+ billion professionally-oriented
searches in 2011 and will surpass 5.3 billion in 2012• LinkedIn counts executives from all 2011 Fortune 500 companies as
members; its corporate hiring solutions are used by 82 of the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company Pages.• LinkedIn members are sharing insights and knowledge in 1+ million
LinkedIn Groups.• In the last week of March 2012, 22 percent of unique visiting members
came from mobile devices. • Hundreds of thousands of job applications have been submitted using
Apply With LinkedIn.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Application: Validate | Establish Following | Source for Recruitment
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved. 22
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
• 901 million monthly active users by March 2012. (est. 80% outside US and Canada)
• 526 million daily active users on average in March 2012. • During March 2012, on average 398 million users were active
at least 6 of the last 7 days.• 125+ billion friend connections on Facebook by March 2012.• 300+ million photos uploaded to Facebook per day in 1st Quarter
2012 • ~3.2 billion Likes and Comments per day 1st Quarter 2012.• 42+ million Pages with 10 or more Likes by March 2012. • Facebook is available in more than 70 languages.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
Application: Individual & Municipality
Individual: Build Network | Entry into Wall
Organization: Establish Organization Wall/Page Like Other Pages | Maintain Contact with Audience
Broadcast Announcements | Post Photos
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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Things to Remember• Personal and Professional Distinctions Become Blurred• Once You Post on the Internet – It Can Go Viral & Remain Forever• Your Postings in Social Media Reflect Your City
Image• Social Media is an EXTENSION of Your
Marketing Efforts and Should be Integrated into All Aspects of Traditional Marketing
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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7 Steps in Building Your Social Media Platform
1. Define Your Audience How They Get Their Information
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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7 Steps in Building Your Social Media Platform
2. Identify A Social Media Specialist
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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7 Steps in Building Your Social Media Platform
3. Determine Which Social Media Platforms Are Best For Your Community Note: You Can Start with One Platform
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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7 Steps in Building Your Social Media Platform
4. Register & Build A Profile On Every Social Media Platform Take time when answering questions
Learn how to optimize the copy you include
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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7 Steps in Building Your Social Media Platform
5. Have a Strong Message
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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7 Steps in Building Your Social Media Platform
6. Take the Leap and Get Started!
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
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7 Steps in Building Your Social Media Platform
7. Be Consistent
Communicate at least once each week
Technology’s Impact on Effective Communication
Copyright © 2012 Kathleen McEntee & Associates, Ltd. All rights reserved.
I’ll Have My People Tweet Your People
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I’ll Have My People Tweet Your People:Technology’s Impact on Effective Communication
May 19, 2012