Shift happens---------

Dissolving boundaries for creative collaboration

Dr. Robin Teigland, akaKarinda Rhode in SL

Stockholm School of Economics

www.knowledgenetworking.orgwww.slideshare.net/eteigland

RobinTeiglandDecember 2010

ww.sse.edu

"...when the rate of change outside an organization is greater than the change

inside, the end is near...."

Jack Welch…

Did You Know? Shift Happenshttp://www.youtube.com/watch?

v=cL9Wu2kWwSY

How are these trends impacting you and the organizations in your region?

”No one knows everything, everyone knows something,

all knowledge resides in humanity.”

networks

Adapted from Lévy 1997

Six degrees of separation

- Milgram, 1967

BA

Two individuals with the same number of contacts…

…but with very different access to resources

BA

Network dynamics impact creativity and innovation

BA

Poor creativity and

innovative performance

Highcreativity and

innovative performance

Teigland 2003

The wisdom of the crowd

ClosedExpensiveComplexAccurate

OpenInexpensive

SimpleClose enough

Hinton 2007

Accurate

History tends to repeat itself….Innovation, financial crisis, industrial revolution,

…

Steam engine

Internal combustion

engine

Microelectronics

Late 18th C Late 19th C Late 20th C

Schön 2008

Third industrial revolution?

Breaking free from “industrial chains”?

Work and private life are separateWork should be seriousRoles and responsibilities are

appointedLearning occurs behind the deskValue is created by firm’s employeesFirms are primary source of value

creationCompetition is a zero-sum gameEtc…..

Where are the sources of sustainable competitive advantage?

#1Innovation

Networks of relationships

Brand & Reputation

FIRM

Kay 1993

Where are the sources of sustainable competitive advantage?

#1Innovation

Networks of relationships

Brand & Reputation

FIRM

The social web enables value creation through local and global networks

Adapted from FredCavazza.net

Creating value through external conversations

Developing solutions together with the public

http://snappatx.org/ in Austin, Texas

Access to a global workforce 24x7

Average wage approx. USD 1.40 / hour

http://www.people.fas.harvard.edu/~drand/

Finding solutions and solving unsolved problems

A shift from being problem solvers to solution finders

ExploitationImproving

existing value creation activities

ExplorationDeveloping new value creation activities

Adapted from March 1991

Enckel 2010

What came first – the community or the company?

http://www.youtube.com/watch?v=9VKRbmnqXR4

eZ 230+Partner

s

37,000+Communitymembers

5,000+Customers in 130 countries

eZ Ecosystem

• Open source content management software• Customers include Financial Times, Wall Street Journal, UN, Vogue, Hitachi, 3M, MIT

• 70 employees in 9 countries (US, Europe & Asia)

Skien, Norway

eZ Philosophy

Connecting people who share a passion for something they do

so that they can collaborate, share ideas,

learn, and create knowledge

The backbone of eZ Systems is social media - throughout the value chain

Innovation in the eZ ecosystem

Some things do not change….

Interaction Relationships

Relationships Trust Trust Exchange

Exchange Innovation

Innovation Awareness

"E-connection is processed in the brain like an in-person connection."

http://slideshare.net/missrogue

Here comes the Immersive Internet

O’Driscoll 2009

How many usually think of virtual worlds…

Teigland 2010

Building skills in virtual environments

My CV• Leading a virtual team of 30

individuals from across the globe• Creating and successfully executing

strategies under pressure• Managing cross-cultural conflict

without face-to-face communication

Teigland 2010

http://www.flickr.com/photos/pcellis/2771357871/http://www.youtube.com/watch?

v=Acgg1ih59GU&list=PL4B22C59B4AA89C0B&index=3&playnext=2

http://secondlife.com/destination/double-b-skydiving-center

Sporting activities in Second Life

Ballers City

But what else can they be?

• Ability to modify/create content

http://www.youtube.com/watch?v=Quh2OiPHkm8

The last generation to “attend” college?

http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/

Linnaeus University

Tomorrow’s education?

Improving virtual teaming cross-cultural skillsDesigned by Duke CE and SSE inworld

Task: To build a bridge in your virtual teamOn YouTube: http://www.youtube.com/watch?v=Quh2OiPHkm8

The University of Texas goes inworld

https://blogs.secondlife.com/community/learninginworld/blog/2009/09/15/the-first-statewide-rollout-of-a-virtual-world-learning-environment-the-university-of-texas-system-in-second-life

“Clearly if social activity migrates to synthetic worlds, economic activity will go

there as well.” Castranova, 2006

http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-1240578@N23/

• US $3 bln in virtual good sales in 2009 to grow to US $12 bln

in 2012• US $222,000 raised at

American Cancer Society Relay in Second Life

• Swedish government granted bank license to Mind Bank in

2009

USD 635,000 for an asteroid!

http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/

USD 500,000 profit in 5 years-Jon “Neverdie” Jacobs

The rise of Avapreneurs (avatar+entrepreneur)?

Global marketsMicropayments

Microemployees

Teigland 2010

Finding and recruiting talent globally

• Amazon.com job fair

• Benelux job fair• IBM island

• Entrepreneurs• Microemployees

Innovation and co-creation with global users

Teigland et al. 2010

Integrating the users in the development

processOn YouTube: http://www.youtube.com/watch?v=2kMNWBU1Yb8

Increasing pace of VW development!

40

VWs on a stick

Browser-based VWsFocus on

seamlessnesshttp://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/

http://mediagrid.org/groups/technology/OFF.TWG/

"Create Once, Experience

Everywhere” Expanding uses

For smart phones and tablet PCs

Which professions and industrieswill not be revolutionized?

“As soon as the Facebook generation wakes up and

embraces virtual reality, we are going to see a giant

wave of virtual world millionaires”-Jon “Neverdie”

Jacobs

Oulu, Finland

Bringing in the user−“Quadruple Helix” ‐ a unique opportunity for co‐

creation of new innovationsFocus on 3D

−Intel and Nokia in collaborative research lab to focus on graphical 3D technology to create immersive mobile interfaces

Pervasive computing infrastructure−Easy access

Free internet anywhere, anytime!

download.intel.com/corporate/education/emea/.../T3_HeikkiHuomo2.pdf

• 72 300 EUR 2010 expense• 0.008% city’s budget• 0.52 EUR/citizen/year• 0.04 EUR/citizen/month • Used by >20 000 / month

Arrange competitions to create awareness

download.intel.com/corporate/education/emea/.../T3_HeikkiHuomo2.pdf

Work with students to develop new solutions

http://www.thetransitwire.com/2010/04/02/lighten-up-using-social-media-make-to-transit-fun/

Encourage social media use through training and “walking the talk”

MFG: Development agency for Media, Film and IT in

Baden-Württemberg, Germany

From the mobility of goods to the mobility of financial capital to …

...the “mobility” of labor?

Interested in learning more about Virtual Worlds?

Karinda Rhode

aka Robin Teiglandrobin.teigland@hhs.se

www.knowledgenetworking.org

www.slideshare.net/eteigland

www.nordicworlds.net RobinTeigland

Photo: Lindholm, Metro

Photo: Nordenskiöld

Photo: Lindqvist

If you love knowledge, set it

free…