The Third Industrial Revolution: Creating value across the firm’s

boundaries

Dr. Robin Teigland, akaKarinda Rhode in SL

Associate ProfessorStockholm School of Economics

www.knowledgenetworking.orgwww.slideshare.net/eteigland

Photo: Lundholm, Metro

June 2010ww.sse.edu

”No one knows everything, everyone knows something,

all knowledge resides in humanity.”

networks

Adapted from Lévy 1997

The wisdom of the crowd

ClosedExpensiveComplexAccurate

OpenInexpensive

SimpleClose enough

Hinton 2007

Accurate

History tends to repeat itself….Innovation, financial crisis, industrial revolution,

…

Steam engine

Internal combustion

engine

Microelectronics

Late 18th C Late 19th C Late 20th C

Schön 2008

Third industrial revolution?

A new workforce is appearing…

Prensky 2001, Beck and Wade 2004, Mahaley 2008

“Digital Immigrants”“Digital Natives”

Company loyaltyWork ≠ Personal

Learning=Behind the desk

Professional loyaltyWork = Personal

Learning=Fun and games

Adapted from FredCavazza.net

..using social media to learn, solve problems, and develop new ideas

Where are the sources of sustainable organization success?

#1Innovation

Networks of relationships

Brand & Reputation

FIRM

Kaye 1993

Where are the sources of sustainable organization success?

#1Innovation

Networks of relationships

Brand & Reputation

FIRM

Threadless:What came first

– the community

or the company?

eZ230+

Partners

30,000+Communitymembers

5,000+Customers in 130 countries

Ez Ecosystem

• #1 open source content management software

• Customers include UN, Vogue, Hitachi, 3M, MIT

• 75 employees in 9 countries (US, Europe & Asia)

eZ facilitates platforms for conversation throughout its ecosystem

Increasing pressure on “traditional” organizations

Hierarchy Heterarchy/Network organization

Teigland 2003

What does this figure symbolize?

Can you draw a

new figure?

What does this figure symbolize?

Why management,

and not leadership?

Why communication,

and not conversations?

And where is innovation?

"...when the rate of change outside an organization is greater than the rate of

change inside, the end is near...."

Jack Welch…

Thanks and see you in world!

Karinda Rhode

aka Robin Teiglandrobin.teigland@hhs.se

www.knowledgenetworking.org

www.slideshare.net/eteigland

Photo: Lindholm, Metro

If you love knowledge, set it free…

Interested in learning more about Virtual Worlds?