Telling Your Story

Devlin  Endean  Marke.ng  Group  

Staking  Your  Claim  in  the    Cider Revolution  

Businesses  are  built  on  connection  and  conversation.  

 

Devlin  Endean  Marke.ng  Group  

In many many ways  

Devlin  Endean  Marke.ng  Group  

In  small  business  especially,    the  product    and  person    

are    intertwined.  

Devlin  Endean  Marke.ng  Group  

That’s  why    story- telling  is  so    

important    to  your  business  success.  

Devlin  Endean  Marke.ng  Group  

BECAUSE when  you  know  

someone’s  story,    

you  can  create  las.ng  

rela.onships.      

Devlin  Endean  Marke.ng  Group  

Powerful  stories      cut through the clutter  and  make  you  memorable.  

Devlin  Endean  Marke.ng  Group  

It  can  also  make  you  fundable.      

Devlin  Endean  Marke.ng  Group  

The best story wins!

Creates  the  most  powerful  marke:ng  any  business  can  have   WORD OF MOUTH  

Devlin  Endean  Marke.ng  Group  

Devlin  Endean  Marke.ng  Group  

It’s  not  just  about  marke:ng.    

It’s  about      

                         BRAIN SCIENCE

Devlin  Endean  Marke.ng  Group  

Neuroscien.sts    have  determined    there  is  a  gene    in  our  le?  brain    that  interprets    memories    into    stories                              

Devlin  Endean  Marke.ng  Group  

-­‐  Brain  is  hardwired for narratives    -­‐  Stories  help  us    navigate  the  world    and  determine    where  to  place    our  trust                            

Devlin  Endean  Marke.ng  Group  

Everyone  knows  their  stories.      

Devlin  Endean  Marke.ng  Group  

These  people  told  me  their  story  ONCE  –  and it stuck.  

   

Jeff  Ericson   ScoF  Fraser   Dave  Dahl  

Devlin  Endean  Marke.ng  Group  

Devlin  Endean  Marke.ng  Group  

WORKSHOP    

7 steps    to  telling  your  story  

 based  on  

 7 questions  

customers  will  ask  Devlin  Endean  Marke.ng  Group  

Business Story Pyramid

1 2 3 4 5 6 7

Elevator  speech/USP,  niche/experJse  

Lifelong  engagement  

Devlin  Endean  Marke.ng  Group  

1.  What  makes    your  business  unique?  

Devlin  Endean  Marke.ng  Group  

2.  What  is  interes.ng  about  how  your  company  was  founded,    

or  about  the  founder?  

Devlin  Endean  Marke.ng  Group  

3.  What  inspires  you    about  this  business?  

Devlin  Endean  Marke.ng  Group  

4.  What  was  the  turning  point  that  changed  your  business?  

5.  How  has  your  business  evolved  and  what  has    been  the  outcome?  

Devlin  Endean  Marke.ng  Group  

6.  What  things  do  you  consider  normal  that  others  might  consider  

interes.ng  or  awesome?  

Devlin  Endean  Marke.ng  Group  

7.  What  are  you  doing  next?  

Devlin  Endean  Marke.ng  Group  

Tell your story. Tell it often.

Your customers want it. Your business depends on it.

Devlin  Endean  Marke.ng  Group  

Devlin  Endean  Marke.ng  Group  

Nan  Devlin,  MTA  nan@devlinendean.com  

Experts  in  hospitality,  tourism,  food  and  beverage