Post on 23-Mar-2020
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Telling Your Story Through
Blogs, Photos, and Video
July 2011
Logistics
Ask questions! Otherwise I’m speaking to a black hole!
Use the Raise
Hand button
Enter questions into the Chat
with Presenter
box
Make the slideshow or demo bigger
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Logistics
I’ll doing some wholesale muting and unmuting, but you can do it yourself as well.
*6 to Mute
*7 to Un-mute
Wait for the Recording Lady….
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Telling Your Story Through
Blogs, Photos, and Video
July 2011
Introductions
Andrea BerryDirector of
Partnerships and Learning
Idealware
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What We’ll Cover
• What is a Story?
• Blogs
• Photos and Photo Sharing
• Videos and Video Sharing
• Distribution Methods
• Finding Your Story
What is a Story?
Beginning Middle End
Introduce theProtagonist and Problem
IntroduceObstacles
Resolve theProblem
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Helping Others Connect
STORYSTORY
Emotional
Content
DialogueWell-
Developed
Characters
and Scenes
Blogs
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Join a Conversation…Community and
niche bloggers are often eager for
interesting things to post about
Join the conversation by
reading and commenting
http://designphiladelphia.wordpress.com/
Show a Behind the Scenes View
http://www.easternstate.org
Show what makes your organization interesting
and unique
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Show Your Expertise
Some people get a lot of their news and
info from blogs… and blogs often link
to other blogs
http://rosenbach.blogspot.com/
Show Your Good WorkAllow participants,
patrons, volunteers, or staff, to tell their
story
Show donors what they are supporting
http://www.phillyyoungplaywrights.org/blog
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In Our Research, Few Reported Success
Very few of the 14 who shared blogging experiences were happy with the results
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2
4
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10
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14
Unsatisfied with
success
Happy with their
success
# R
esp
on
den
ts
It’s Hard to Get Comments
They didn’t get as many comments as they’d like
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3
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Get no
comments
Only
occassional
comments
Lots of
comments
Didn't mention
comments
# R
esp
on
den
ts
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What Are They Good For?
But that’s not to say they aren’t useful in the right circumstances:
Just make sure you have the time and a purpose
From our qualitative data:
• Publicizing your expertise
• Telling stories about your day-to-day work
• Promoting online information
Minimal Quite a lot
Time
Minimal Quite a lot
Experience
Producing your own blog
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What you might need
• Internet connection
• Blogging tool
• Perhaps some coffee
Blogs
Blogger
WordPress
TypePad
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Photos
Philadelphia Young Playwrights
A picture of a program can be
worth a thousand words
http://www.phillyyoungplaywrights.org/blog
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InLiquid: Facebook Photos
Easily share photos with
your community
Philadelphia’s Magic Gardens: Flickr
267 Group Members
Photo Pool
Discussion Board
“About” Section
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Philadelphia’s Magic Gardens: Photos
Group Members can add their own photos to the Pool
What are Photos Good For?
• Illustrating an issue in a compelling way
• Engaging a group in collecting photos on a topic
• Participating in photo communities around particular topics
• Finding people posting pictures of you
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Minimal Quite a lot
Time
Minimal Quite a lot
Experience
Producing your own photos
What you might need
The Basics
• Camera
• Photo Editing Software
Taking it further• Good lighting• Getting a staff member trained• Hiring professionals
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Rock School for Dance Education
Post videos of your performances
to share with patrons
http://www.youtube.com/user/rockschooldance#p/u/7/UiFBQiEJmK4
Philadelphia Live Arts FestivalPhilly Fringe
Video draws you into the event and shows behind the
scenes…
http://www.livearts-fringe.org/blog/
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Repower America: Video Collection
http://repoweramerica.org/wall/#/view/25977
“Viral” Videos
www.storyofstuff.com
“Going viral” is more of an aspiration than a strategy
Tell a terrific story via video – which you can then post
on a site like YouTube or Blip.tv
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What are Videos Good For?
• Providing something intrinsically interesting
• Letting people speak in their own words
• Collecting a compellingly large set of videos
• Spreading the word
Minimal Quite a lot
Time
Minimal Quite a lot
Experience
Producing your own videos (Guerilla)
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What you might need (Guerilla)
• Video camera – whatever’s easily available
• Video editing software
Minimal Quite a lot
Time
Minimal Quite a lot
Experience
Producing your own videos (Prosumer Level)
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What you might need
• Video camera
• Tripod
• External microphone
• Lighting equipment
• More sophisticated editing software
$$$ Spent
Video looks expensive
The $$$ Theorem
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Website
A good CMS will make it much easier to update stories on your website.
Blogs
Blogs are a great place to feature photos and videos as well as text stories
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Your Stories are All Around You
Ask yourself, “Why do I do what I do?”
List major obstacles you have overcome
Interview grantees or the people they serve
Use photos to remind you of people, places, and events Ask grantees
to send stories of success
Ask your web visitors to share their stores
List your happiest success stories
Or in the
field
Within
your org
Questions?