Telling Your Story with

VIDEO MARKETING

Le Do Nguyet Minh | Graphic Designer | minh.le@iconnect360.com

VIDEO MARKETING use of video to promote

WHY VIDEOMARKETING?

1. Easy to Access• 57% of all consumer internet traffic• 78% of people watch videos online every week• 55% of people watch videos online every day

2. Youtube the 2nd Search Engine• Over 3 billion searches every month• 1 billion unique users visit per month• 6 billion hours of video are viewed every month

3. High conversion rate• Keep bounce rate down (embed on site)• Homepage videos are shown to increase the rate by 20%• Using video on landing pages can increase the rate by 80%

“If history were taught in the form of stories, it would never be forgotten.”

- Rudyard Kipling

Video Film

A video production consists on

many things

Concept, Script & StoryActorLocationEquipmentLightingAngles (framing)Audio and SoundEditing and postproduction effectsPublishing

Concept,Script

& Story

1. Identify the audience

2. Keep it short, but not rush

3. You have 15 seconds

4. Create a storyLifestyle stories – emotional connectionHeritage stories – functional & history

5. Don’t give it all away