Caren LevineDirector, Learning Network

Darim Online

caren@darimonline.org

Social Media for Early Childhood: Telling Your Stories

Tell Me A Story: Social Media as Game Changer

Traditional Media

Brand in control

One way / Deliver msg

Repeat message

Focused on the brand

Educating

Org creates content

Social Media

Audience in control

Two way / Conversation

Adapt the message

Focused on the audience

Influencing, Involving

User and co-created content

Strategic Storytelling

Understanding PEOPLEClarifying your OBJECTIVESFocusing your STRATEGYKnowing your TOOLSApplying them well!

Your People

Parents – current, former, prospectiveSynagogue/School communityStudents – current, alumni, prospectiveGrandparents – local, distantTeachersWider Community

Goals – Yours and Theirs

What would they tell you? What do they not know how to articulate? What do they not yet know they want? WHERE ARE THEY IN THEIR JOURNEY?…. And how can you help them?

Goals – Yours and Theirs

EducationalCommunity buildingFundraisingInformation sharing

• Parenting tips• Building trust• Socializing• Children cared for• Support• Jewish learning

Your goals &

objectivesTheir

goals & objectives

This is where you gain mission centric attention in an attention economy

P O S T

Strategy

How are you going to achieve those goals?

Add Value

User Generated Content

Crowdsource-for your own info-to be a platform for sharing info

-to surface voices

Types of Stories to Tell: Perspectives

The Child’s Story What the child did and said (descriptive words, tone, body

language, what was created)The Learning and Development Story

What the child was learning (experiences, ideas, questions and understanding the child is developing or expressing: language, social, numeracy, creative expression, scientific inquiry, etc.)

The Teacher’s Story What you are thinking (what are you curious about? What do

you value in this? What do you want to offer next and why?The Family’s Story

What ideas does the child’s family have about this?• Adapted from Ellen Dietrick, “What’s the Important Story to Tell”

Types of Stories to Tell: Content

Insightful and reflective: Give me a window

into the class. Curriculum, the children’s experience, an ah-ha moment, a professional’s reflections on how the students are learning and being impacted.

http://www.ghachildhood.com

Types of Stories to Tell: Content

Educational & Explanatory:

Information and history, “de-coding” Jewish terms, holidays, traditions, helping families feel ownership and confidence..

Types of Stories to Tell: Content

Guidance for in-home and in-community engagement:

Suggestions for activities to do as a family, resources for home life, turning them on to other communal and online resources.

Types of Stories to Tell: Content

Building Trust & Relationships:

Share yourself as a director or educator or Rabbi. Help your community know you better, trust you more, and make yourself accessible.

http://tbscc.blogspot.com

Types of Stories to Tell: Content

Building Community and Culture:

How can you share stories about families, involvement and giving that inspire others and evolve the culture of your program and community?

Types of Stories to Tell: Content

Platform for Community Sharing & Feedback: What are hot topics where parents can learn from one

another? Or where you want feedback or insight? What tricks can you use – or value can you provide – to get

people talking?

Answer Common Questions: Can you predict what your families will need and ask

about? Make a list of issues or topics you want to address and blog about them over time. You can send the links as needed, even if it was posted months (or years) ago.

What Stories Are Being Told?

http://tbscc.blogspot.com

What Stories Are Being Told?

http://www.ghachildhood.com

What Stories Are Being Told?

http://preschool-daze.com

What Stories Are Being Told?

http://thelivingclassroom.wordpress.com

What Stories Are Being Told?

What Stories Are Being Told?

What Stories Are Being Told?

More to Explore

http://www.earlychildhoodwebinars.org

More to Explore

Ellen Dietrick edietrick@tbsneedham.org @ellen987 Director of Early Childhood Education, Temple Beth

Shalom, Needham, MA

Greenfield Hebrew Academy blog: http://www.ghachildhood.com

preschool daze: http://preschool-daze.com

Teacher Tom: http://teachertomsblog.blogspot.com

The Living Classroom http://thelivingclassroom.wordpress.com

Reflections

Reflections* Observations New Ideas Reflections Questions Ah Ha Moments Action Items for You

*reflection sheet courtesy of Joan Bronspeigel as part of a grant from the Covenant Foundation 2007

Photo credits:Credit: istargazer