Ten things Yacht Executives need to know about Internet Marketing

transcript

Ten Things /\ need to know about Internet MarketingYacht Executives

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Jay@TenGoldenRules.com

• How to improve a website so it shows up at the top of Google searches

• How to generate positive return-on-investment with online marketing

• What online business models are working, and not working today?

• Why Facebook matters for business

• The role of Twitter and emerging sites such as Foursquare

• How to use YouTube videos for online business

• My Promise

• STARRING – Your Websites!

• Slides… (Jay@TenGoldenRules.com)

#1 You can measure ROI…to the penny

Pay Per Click

Advanced PPC Local

Retargeting

1. You can measure ROI to the penny

#2 Internet Advertising is NOT Expensive

157 used 157 used sailboatssailboats

218218 yachts for sale yachts for sale

130130 florida charter florida charter fishingfishing106 luxury yacht 106 luxury yacht charterscharters99 crewed yacht charter99 crewed yacht charter

7878 yacht management yacht management

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

Keyword Research – Opportunity!

Highlight textCopy into Word

Docment

Target 250 – 1000 words per

How many links TO a site

TenGoldenRules has 4,979 Links TO

the site

Directory links Business.com

Page Rank 7/10

Meta tag should match keywords in page copy

YouTube – BlendTec

2. Internet traffic is ‘free’

#3 It’s easy to set a baseline vs. competitors

SEO Quake Toolbar

11,100 Pages Indexed ‘Read’

by Google

Google Page Rank 4/10

The site is 3,808,761th

ranked by Alexa.

SEO Quake Toolbar

by Google

Google Page Rank 4/10 The site is 193,775

ranked by Alexa.

SEO Quake Toolbar

by Google

Google Page Rank 4/10 The site is 1,425,602

ranked by Alexa.

SEO Quake Toolbar

747 Pages Indexed ‘Read’

by Google

ranked by Alexa.

SEO Quake Toolbar

616 Pages Indexed ‘Read’

by Google

ranked by Alexa.

SEO Quake Toolbar

by Google

ranked by Alexa.

3. It is easy and free to set a baseline vs. competitors

#4 It is for Every

Business!

40,646 visits to the site ‘free’ 47.9% of total visits ‘free’

4. Internet Marketing is for EVERY business

The company you invest in today, is not the company that will make millions tomorrow

TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

Facebook ‘Profile’

Facebook ‘Fan’ Page

Same Landing Page For 2 Campaigns. Google CPA = $8.94Facebook CPA $2.70

5. Facebook is HOT!

6. A Picture is Worth 1000 Clicks!

#7 Blogging

Log in

Click New Post

Type in a title and the text of your blog post

Click ‘publish post’ to make it live

Congratulations you’re a Blogger!

7. Blogging = your own easy website

#8 You can find the People

Craigslist – Classifieds, Real Estate, Very Few Pay

Facebook – Rising Star

LinkedIn Great Recruiting

8. Find good people where they hang out

# 9– Your Website is a Lead Magnet

Add a UVP “Unique Value

Proposition”

Add Copy for the Search

Engines

4 Second Rule Who are you,

what site offers

Repeat Navigation

Add a site map

20-30% are searchers

“Top Right”

Site Utilities such as Log in, Contact

and phone for Local Business

Navigation Top or left!

Logo Top Left throughout the site link “Home”

9. Your website can be a lead magnet

Cascade Content!

1. Measurable to the Penny

2. Internet Advertising is NOT Expensive

3. Baseline vs. Competitors

4. It is for your business!

5. Facebook is HOT!

6. A picture is worth 1000 Clicks!

7. Anyone can blog

8. You can find great People

9. Your website is a lead magnet

10. Cascade Content

1. Top 10 / try 1 thing today!

2. Please ‘pay-it-forward’– Join the Conversation – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

3. Slides

4. …F/U…

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Jay@TenGoldenRules.com