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Tendenci User Conference
Business Track Panel Discussion Exploring Best Practices (for business)
Kim LangePresented at Tendenci User Conference
2007www.tendenci.com/uc2007
What we will cover:
Online Marketing with the Tendenci Calendar
Preston Files from Reliant Park
Online Marketing with Tendenci Newsletters
Kelly Russo from The Houston Zoo
Reliant Park Before
Houston Zoo Before
Houston Zoo After http://www.houstonzoo.com/
Welcome
Preston Files - Marketing & Public Relations Manager
for Reliant Park
AND
Kelly Russo - Interactive Manager for The Houston Zoo
Using the Tendenci Calendar by Reliant Park
By: Preston Files
www.reliantpark.com
A Look At The Calendar
• Homepage and Banners direct links to the Calendar
• How Best to View and Use the Calendar (Monthly and List Views)
• Using Event Types
• Using Filtered Searches
• How to get the most out of a Calendar Event
12
3
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1
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2
1
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5
Add This To Your Calendar
• Create Exciting Direct Links to the Calendar
• Utilize both the List and Monthly View
• Use Event Types
• Use Filtered Searches
• Format Calendar Events with Consistency
• Evolution of our e-mail newsletters
• E-mail Marketing Campaigns
• Feast with the Beasts
• Baby Elephant “Mac”
Have you seen your zoo lately?
a. Positioning– If you haven’t been lately, take a new look at
your Zoo. When is the last time you went to the Zoo? The Zoo is a new Zoo.
b. Key advertising messages– i. Come see the Zoo…it gets better and better– ii. Immersion in live, natural outdoors– iii. It’s an exotic escape to another world– iv. Real animals, plants, sights, sounds– v. Everyone has fun for low price
• Second Annual Feast with the Beasts – October 12, 2007
• Over 30 restaurants from around Houston participate - featuring their signature dishes
• Live entertainment on 3 stages
• keeper chats and animal training demonstrations throughout the evening
• One of the largest events for the Zoo
• We had around 1,500 people attend our first year
Feast with the Beast e-mail campaign
• Pre-sale campaign for the month of June
• 3 themed e-mail newsletters leading up to the event
• Metrics reveal noticeable jump in page views and ticket sales the day after the email was sent.
Our Baby Boy
• Born Oct 1, 2006
• Weighed 384 pounds – largest Asian Elephant born in captivity
Year long campaign utilizing MacName the baby—8,000 people vote on KHOU and Zoo siteSpecial offer—see elephants for peanutsGuess the date Mac weighs 1,000 lbs—promotion for 1,000th visitorMac turns 1—card contest, bday party on October 6
Results
• Very good exposure and publicity for very little money
• Pushed visitors to use our new site to plan their visit and get involved with Zoo happenings
Thank You!
Question and Answer
Thank you!Kimberly LangeEmail: klange@schipul.com
Presented at the Tendenci User Conference 2007Find all presentations at: www.tendenci.com/uc2007
Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930Houston, TX 77079 USA
www.schipul.com