Social Media for Utility Marketing

Gavin BakerDirector of Digital Media

gbaker@moxleycarmichael.com@gavinbaker

Hi, I’m Gavin.

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“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”

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Social Media

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Time spent on social networking sites increased 277% in 2009. - Nielsen

Web users spend 6 hours a month with social media. - Nielsen

18% of all new content found online, is found through social media. - Nielsen

Why should you care?

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Why should you care?

Web users are 51% more likely to buy from your brand if they follow you on Facebook.

And are 60% more likely to recommend your brand. - eMarketer

70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen

86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller

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“If you dislike change, you’re going to dislike irrelevance even

more” Eric K. Shinseki, Secretary of Veterans Affairs

Over 500 million + 500,000-750,000 accounts daily 150 million on mobile #1 in web traffic (Google #2)

Over 110 million users Over 40 million mobile users 55 million daily tweets Search power

126 million (2009) Say what you want Promotion Influence Search power

Blogs

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Companies used to talk to customers.

Then they talked with customers.

Now customers talk with one another.

The playing field has changed.

What if people talkbad about us?

THEY MIGHT ALREADY BE –

you just might not know it!

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How we use social media

@cmmoxley

Halftime. Georgia 17, Ga Tech 3.Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’)9:33 PM Nov 28th from TinyTwitter

@moxcar

Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD412:03 PM Apr 19th from web

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How others use social media

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Questions?Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com

Contact

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http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf

http://www.emarketer.com/Article.aspx?R=1007568

http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/

http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/

http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/

http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf

http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/

http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/

References

Gavin BakerDirector of Digital Media

gbaker@moxleycarmichael.com@gavinbaker

Hi, I’m Gavin.