TERRITORY MAPPING PRESENTATION (1) · 2017-02-01 · TEAM FORE-EYES / MS EXPO, CMU 2017. TRAVEL...

transcript

Mindful TravelTEAM FORE-EYES, IXD 2017CMU / SCHOOL OF DESIGN

Monique Smith, Nehal Vora, Vikas Yadav, Ming Xing

Contents

TRENDS

“HOW MIGHT WE”

TERRITORY MAP

LEVERAGING MR

RESEARCH PLAN

TEAM FORE-EYES / MS EXPO, CMU 2017

TRAVEL

TRENDS

Personalization Automation Mobile First

New Forms of Experience Sharing

Packaged Travel Virtual Travel

Conscious Computing

Unplugged Travel

TRENDS

How might we enable people to travel more mindfully?

“HOW MIGHT WE”

TERRITORY MAP

physicality of the medium

reduce our cognitive load

info delivered “just in time”

consolidate our devices MR

stakeholder interviews

observational research

competitive research

survey

RESEARCH PLAN

• What are the key moments of travel that impact a traveler’s ability to be “in the moment”?

• What are the drivers that motivate people to travel? How do travelers assess whether they’ve met their goals of traveling to a new place?

• How do travelers currently capture and share their memories? What is the role of memory capture? What are the most memorable moments of a traveler’s experience?

• When do travelers want to be “connected” and when do they want to “disconnect”?

RESEARCH PLAN

TERRITORY MAPPING PRESENTATION (1) · 2017-02-01 · TEAM FORE-EYES / MS EXPO, CMU 2017. TRAVEL...

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