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Confidential Trade Secret Property of Philips
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Confidential Trade Secret Property of Philips
MPEG-4: An Open Standard for Broadband and Wireless
Sun Media Partner Summit – IBC 2001
Robert BleidtVP, Product Management and Business StrategyMP4Net BusinessPhilips Digital Networks
Confidential Trade Secret Property of Philips
What is MPEG-4?What is MPEG-4?
Confidential Trade Secret Property of Philips
What Is MPEG-4?What Is MPEG-4?
An An OpenOpen, , UnifiedUnified International International StandardStandard for delivery of for delivery of Rich Rich MultimediaMultimedia over over IP networksIP networks
Open Standard:Open Standard:Continued Continued InnovationInnovationMulitple SuppliersMulitple SuppliersAnyone can Anyone can implementimplementNo Proprietary No Proprietary ControlControl
International Standard:International Standard:StabilityStabilityComponents from Different Components from Different Suppliers will InteroperateSuppliers will InteroperateDelivery to multiple platformsDelivery to multiple platforms
IP Networks:IP Networks:MPEG-4 is optimized MPEG-4 is optimized for streaming over for streaming over Internet Protocol Internet Protocol networksnetworks
Rich Mulitmedia:Rich Mulitmedia:The combination of The combination of graphics, video, and graphics, video, and audio in interactive audio in interactive multimedia experiencesmultimedia experiences
Unified:Unified:Integrates synthetic media (2D Integrates synthetic media (2D and 3D graphics) with natural and 3D graphics) with natural media (traditional audio and media (traditional audio and video)video)Easier use than combination of Easier use than combination of discrete proprietary technologiesdiscrete proprietary technologies
Confidential Trade Secret Property of Philips
Profiles of MPEG-4Profiles of MPEG-4• Just as MPEG-2 has profiles, such as Main or Simple; so Just as MPEG-2 has profiles, such as Main or Simple; so
does MPEG-4. Because MPEG-4 includes many tools and does MPEG-4. Because MPEG-4 includes many tools and technologies, there are many profiles defined:technologies, there are many profiles defined:
Currently, MPEG-4 version 2 Currently, MPEG-4 version 2 hashas19 Video Profiles19 Video Profiles8 Audio Profiles8 Audio Profiles9 Graphics Profiles9 Graphics Profiles2 Java Profiles2 Java Profiles
Philips MP4Net is focusing on Philips MP4Net is focusing on the most practical profiles the most practical profiles todaytodayInteroperability among Interoperability among suppliers assured through ISMA suppliers assured through ISMA (more later)(more later)
• SimpleSimple• CoreCore• High Quality AudioHigh Quality Audio• Advanced SimpleAdvanced Simple• MainMain• Simple ScalableSimple Scalable• Texture, Animated Texture, Facial Animation, …Texture, Animated Texture, Facial Animation, …
Confidential Trade Secret Property of Philips
Why Use MPEG-4?Why Use MPEG-4?
Confidential Trade Secret Property of Philips
Streaming Media Streaming Media FormatsFormats
Set-Top Box
Mobile Phone
EmbeddedProcessors
EmbeddedProcessors
TV Station,Satellite, DVD
ContentPC
Narrowband IP
Delivery
Real Video, Windows Media
Emerging Broadband and Mobile
IP Networks:DSL, Cable
Modem, GPRS, 3G
Philips MPEG-4
MPEG-1,2
TV
The Premise of MPEG-4The Premise of MPEG-4• 1. With the advent of broadband IP delivery 1. With the advent of broadband IP delivery
channels to consumers, such as Cable Modems, channels to consumers, such as Cable Modems, DSL, IP-enabled set-top boxes, or 2.5G/3G wireless DSL, IP-enabled set-top boxes, or 2.5G/3G wireless networks, streaming video becomes a primary networks, streaming video becomes a primary delivery medium instead of an accessory one or delivery medium instead of an accessory one or curiosity.curiosity.• Example: today web sites are a secondary promotional Example: today web sites are a secondary promotional
medium for broadcasters. With the quality and security medium for broadcasters. With the quality and security available over broadband networks, broadcast web sites available over broadband networks, broadcast web sites will be able to offer pay-per-view or subscription content will be able to offer pay-per-view or subscription content to consumers.to consumers.
• 2. The standards and markets for broadband 2. The standards and markets for broadband streaming media are not yet established.streaming media are not yet established.
• 3. Content creators and aggregators will prefer an 3. Content creators and aggregators will prefer an open standards streaming media format that is open standards streaming media format that is not under the proprietary control of a single not under the proprietary control of a single supplier who may be a potential competitor.supplier who may be a potential competitor.
Contrasting MPEG-4 to Proprietary Contrasting MPEG-4 to Proprietary FormatsFormatsElementElement Proprietary or Traditional Proprietary or Traditional
SolutionSolutionMPEG-4MPEG-4
Text LayoutText Layout HTML and Style SheetsHTML and Style Sheets MPEG-4 BIFS (Text) MPEG-4 BIFS (Text) (built in player)(built in player)
VideoVideo Insert Real, WMT, QT Active-X Insert Real, WMT, QT Active-X controlcontrol
MPEG-4 VideoMPEG-4 Video(built in player)(built in player)
AudioAudio Insert Real, WMT Active-X Insert Real, WMT Active-X controlcontrol
MPEG-4 AudioMPEG-4 Audio(built in player)(built in player)
Vector Vector GraphicsGraphics
Add Flash AnimationAdd Flash Animation MPEG-4 BIFS (2D and MPEG-4 BIFS (2D and 3D) 3D) (built in player)(built in player)
Hot Spots or Hot Spots or InteractivityInteractivity
Can’t add hot spots to video, Can’t add hot spots to video, use JavaScript or image maps use JavaScript or image maps on graphicson graphics
MPEG-4 BIFS MPEG-4 BIFS (built in player)(built in player)
SynchronizatioSynchronizationn
Write custom Java application Write custom Java application for features of controls that for features of controls that are useful and hopeare useful and hope
MPEG-4 BIFS MPEG-4 BIFS (built in player)(built in player)
Scene Scene CompositionComposition
Use SIML?Use SIML? MPEG-4 BIFS MPEG-4 BIFS (built in player)(built in player)
Proprietary solutions work well in isolation, but are difficult to integrate to build interactive rich multimedia applications
MPEG-4 has built-in support for building rich multimedia.
Confidential Trade Secret Property of Philips
Why MPEG-4?Why MPEG-4?• MPEG-4 is destined to be the broadband MPEG-4 is destined to be the broadband
content delivery standard:content delivery standard:– ISO Standard allows interoperability ISO Standard allows interoperability
between vendors and across platformsbetween vendors and across platforms– Support from multiple vendors in three Support from multiple vendors in three
different markets:different markets:• PC secure content streaming/downloadPC secure content streaming/download• VOD over IP to STB/TVVOD over IP to STB/TV• Mobile devices – 3G Phones, Wireless appliancesMobile devices – 3G Phones, Wireless appliances
– Support from Semiconductor, Consumer Support from Semiconductor, Consumer Electronics, and Applications IndustriesElectronics, and Applications Industries
Confidential Trade Secret Property of Philips
““MPEG-4: key enabler or science MPEG-4: key enabler or science fiction?”fiction?” EE Times, February 19, EE Times, February 19,
20012001
Explaining MPEG-4 Explaining MPEG-4 MythsMyths
Confidential Trade Secret Property of Philips
““MPEG-4 is not a standard yet”MPEG-4 is not a standard yet”MPEG-4 Myth #1MPEG-4 Myth #1
Philips EncoderPhilips EncoderSun Sun ServerServer
Philips Philips PlayerPlayer
Philips Philips STBSTB
ISO has issued version 1 of MPEG-4 as an International ISO has issued version 1 of MPEG-4 as an International Standard. Compliant implementations are available from Standard. Compliant implementations are available from several suppliers, including Philips. For example, Philips several suppliers, including Philips. For example, Philips has demonstrated interoperability with the Sun has demonstrated interoperability with the Sun Microsystems Media Central Server.Microsystems Media Central Server.
Confidential Trade Secret Property of Philips
MPEG-4 standard is “not focused MPEG-4 standard is “not focused on anything”on anything”
MPEG-4 Myth #2MPEG-4 Myth #2
ISMA to specify a subset of MPEG-4 for practical streaming delivery over IP networks. The first version of this specification will be available mid-year.
ISMA is the Internet Streaming Media Alliance founded by Apple, Cisco, Kasenna, IBM, Philips, and Sun Microsystems to accelerate the market adoption of open standards for streaming rich media over Internet Protocols.
ISMA’s Charter:Promote a standard for delivering streaming MPEG-4 over IP through an industry-wide, non-profit alliance.Build upon ratified MPEG-4 video & audio specifications over IETF defined unicast and multicast protocols.Accelerate demand for MPEG-4 over IP products and services through the sponsored marketing and user education programs.
Confidential Trade Secret Property of Philips
Object Based Coding: “science Object Based Coding: “science fiction” and “nothing more than a fiction” and “nothing more than a gadget”gadget”
MPEG-4 Myth #3MPEG-4 Myth #3
Some truth to this myth – General Object Some truth to this myth – General Object Segmentation (transmitting an arbitrary Segmentation (transmitting an arbitrary scene as separate objects) is still in the scene as separate objects) is still in the future. But let’s look at two practical future. But let’s look at two practical applications…applications…
Confidential Trade Secret Property of Philips
+Studio/
Post-production
MPEG-4 Object CodingMPEG-4 Object Coding
+MPEG-4
Studio Home
MPEG-4 Decoder
Graphic Overlay (Stock Ticker)
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18
Main Program (Newscast)
OTS Graphic (Story Intro)
Station Bug (Sponsor)
Ordinary TV
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18
Composited Image
TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18
Composited Image
Confidential Trade Secret Property of Philips
Buy the Ball !MPEG-4: Pay-per-View Application
YOU BOUGHT THE BALL!!!
In this famous Philips demo, the In this famous Philips demo, the ball is coded as a separate ball is coded as a separate object. The rest of the scene is object. The rest of the scene is sent as rectangular video for sent as rectangular video for free. You must pay to see the free. You must pay to see the ball.ball. Dedicated hardware has already Dedicated hardware has already
been developed for sports been developed for sports broadcasting to track the broadcasting to track the position of the ball in real-time. position of the ball in real-time. Thus, this is a practical Thus, this is a practical application of MPEG-4 arbitrary application of MPEG-4 arbitrary video objects today.video objects today.
Confidential Trade Secret Property of Philips
EPG ConceptsEPG Concepts• MPEG-4 offers the opportunity to combine multiple MPEG-4 offers the opportunity to combine multiple
streams of video and graphics together in a single streams of video and graphics together in a single transport stream.transport stream.
• Philips Research and MP4Net have developed a Philips Research and MP4Net have developed a hypothetical EPG application to show the power of hypothetical EPG application to show the power of MPEG-4. MPEG-4.
• In addition to 2-D graphics and text, program In addition to 2-D graphics and text, program previews are sent as low-bitrate MPEG-4 video and previews are sent as low-bitrate MPEG-4 video and audio streamsaudio streams
• These previews are dynamically selected for These previews are dynamically selected for display based on user’s selectionsdisplay based on user’s selections
• Demonstration is a prototype/mock-up only and is Demonstration is a prototype/mock-up only and is not intended as a productnot intended as a product
Confidential Trade Secret Property of Philips
Enhanced Broadcast Services – EPG Enhanced Broadcast Services – EPG DemoDemo
Confidential Trade Secret Property of Philips
Who is MP4Net?Who is MP4Net?
Confidential Trade Secret Property of Philips
Who is “MP4Net”?Who is “MP4Net”?
Paris
Eindhoven
Hasselt
Tel-Aviv
Sunnyvale
•New business unit New business unit formed in 2000 to formed in 2000 to commercialize Philips commercialize Philips MPEG-4 and related MPEG-4 and related technologies.technologies.•Locations:Locations:
–Sunnyvale, CASunnyvale, CA (Management, Marketing, (Management, Marketing, Manufacturing, Support, Applications Manufacturing, Support, Applications Engineering)Engineering)
–Paris, FR Paris, FR (Video & Systems Engineering)(Video & Systems Engineering)
–Eindhoven, NLEindhoven, NL(Audio Engineering)(Audio Engineering)
–Tel-Aviv, IsraelTel-Aviv, Israel(Authoring Engineering)(Authoring Engineering)
–Hasselt, BelgiumHasselt, Belgium(Embedded Engineering)(Embedded Engineering)
Philips WebCine MPEG-4 Product Philips WebCine MPEG-4 Product LineLine
• Streaming ServerStreaming Server– Unicast RTP/RTSP streaming over TCP or UDPUnicast RTP/RTSP streaming over TCP or UDP– Reflection of multicast streams into unicast Reflection of multicast streams into unicast
connectionsconnections – Supports ISO MPEG-4 hinted files and standard Supports ISO MPEG-4 hinted files and standard
IETF streaming protocolsIETF streaming protocols– Supports up to 1000 simultaneous connectionsSupports up to 1000 simultaneous connections
• PC PlayerPC Player– Supports Win9x, WinME, Win2000, WinNT 4.0Supports Win9x, WinME, Win2000, WinNT 4.0 – Free Download from www.mpeg-4.philips.comFree Download from www.mpeg-4.philips.com
• Real-Time EncoderReal-Time Encoder– Real-time Audio and Video encoding up to SIF/CIF Real-time Audio and Video encoding up to SIF/CIF
resolution at 30/25 fpsresolution at 30/25 fps– Compliance with ISO MPEG-4 standardCompliance with ISO MPEG-4 standard
• MPEG-4 High Quality Audio Profile L2 (AAC MPEG-4 High Quality Audio Profile L2 (AAC audio and CELP speech encoding)audio and CELP speech encoding)
• MPEG-4 Video Simple and Core ProfilesMPEG-4 Video Simple and Core Profiles – Multicast 'live' streaming outputMulticast 'live' streaming output
Confidential Trade Secret Property of Philips
Why Philips MPEG-4?Why Philips MPEG-4?• First supplier with end-to-end encoder, server, First supplier with end-to-end encoder, server,
player solutionplayer solution• Superior technology through Philips’ 15 years of Superior technology through Philips’ 15 years of
MPEG technology development: MPEG-1, 2, 4, 7, MPEG technology development: MPEG-1, 2, 4, 7, 2121
• Commitment to build complete system solutionsCommitment to build complete system solutions• Branded players with customer look, links, and Branded players with customer look, links, and
interstitials available – no attempt to capture your interstitials available – no attempt to capture your customerscustomers
• Supplier with professional video and consumer Supplier with professional video and consumer electronics heritageelectronics heritage
Confidential Trade Secret Property of Philips
For more information on MPEG-4, visit our website at www.mpeg-4player.com
Confidential Trade Secret Property of Philips
Back-up SlidesBack-up Slides
Confidential Trade Secret Property of Philips
LINKS
GRAPH
ICS
VIDEO
AUD
IO
What is MPEG-4?What is MPEG-4?
4MPEG
Audio and Audio and Video of Video of MPEG-1,-2 MPEG-1,-2 improved and improved and adapted for adapted for IP NetworksIP Networks
Plus 2D and 3D Plus 2D and 3D bitmapped and bitmapped and vector graphics vector graphics and Interactivity and Interactivity
•Approved ISO International Standard Approved ISO International Standard for Interactive Multimedia:for Interactive Multimedia:
–VideoVideo•RectangularRectangular•ArbitraryArbitrary
–AudioAudio•High Quality High Quality •Low-Bitrate Low-Bitrate •SpeechSpeech
–GraphicsGraphics•2D2D•3D3D
–InteractivityInteractivity•JavaScriptJavaScript•MPEG-JMPEG-J
–Standard Interface to Digital Rights ManagementStandard Interface to Digital Rights Management
Confidential Trade Secret Property of Philips
•Approved ISO International Standard Approved ISO International Standard for Interactive Multimedia:for Interactive Multimedia:
–VideoVideo•RectangularRectangular•ArbitraryArbitrary
–AudioAudio•High Quality High Quality •Low-Bitrate Low-Bitrate •SpeechSpeech
–GraphicsGraphics•2D2D•3D3D
–InteractivityInteractivity•JavaScriptJavaScript•MPEG-JMPEG-J
–Standard Interface to Digital Rights ManagementStandard Interface to Digital Rights Management
What is MPEG-4?What is MPEG-4?
Core 2D Core 2D ProfileProfile
High High Quality Quality Audio Audio ProfileProfile
Simple,Simple,Advanced Advanced SimpleSimpleProfilesProfiles
Philips Philips Roadmap for Roadmap for Implementing Implementing MPEG-4:MPEG-4:Today: Audio Today: Audio and Videoand VideoSoon: 2D Soon: 2D Graphics and Graphics and ScriptingScripting
Confidential Trade Secret Property of Philips
Philips MPEG-4 EffortsPhilips MPEG-4 Efforts• Philips MPEG Participation – Philips MPEG Participation – 15 Years15 Years• Participation in MPEG-4 – Participation in MPEG-4 – 8 Years8 Years• Demonstration of First MPEG-4 streaming demo - Demonstration of First MPEG-4 streaming demo - Sept Sept
19981998• Demonstration of First MPEG-4 Set-top Box – Demonstration of First MPEG-4 Set-top Box – April 2000April 2000• Demonstration of MPEG-4 Personalized Advertising with Demonstration of MPEG-4 Personalized Advertising with
Symah Vision – Symah Vision – April 2000April 2000• Commercial Introduction of WebCine Encoder, Server, Commercial Introduction of WebCine Encoder, Server,
Player Player – – Sept. 2000Sept. 2000
• Interoperability Demo on Compaq iPAQ with Packet Video Interoperability Demo on Compaq iPAQ with Packet Video – – Sept. 2000Sept. 2000
• MPEG-2, MPEG-1 Transcoding Demonstrations – MPEG-2, MPEG-1 Transcoding Demonstrations – September 2000September 2000
Confidential Trade Secret Property of Philips
Philips MPEG-4 EffortsPhilips MPEG-4 Efforts• Founding Member, Internet Streaming Media Alliance Founding Member, Internet Streaming Media Alliance
– – December 2000December 2000• Demonstration of Secure MPEG-4 with InterTrust Demonstration of Secure MPEG-4 with InterTrust
– – December 2000December 2000• Interoperability Demo with Sun Server – Interoperability Demo with Sun Server – December 2000December 2000• Demonstration of MPEG-4 over commercial GPRS network Demonstration of MPEG-4 over commercial GPRS network
– – March 2001March 2001• MPEG-4 Decoder Licensed to TriMedia – MPEG-4 Decoder Licensed to TriMedia – March 2001March 2001• Demonstration of BIFS VOD Applications on PC and TV Demonstration of BIFS VOD Applications on PC and TV
– – April 2001April 2001• Acquisition of Veon (Tools for Broadband Rich Multimedia) Acquisition of Veon (Tools for Broadband Rich Multimedia)
– – April 2001April 2001