21st Century Agent

Amy E. HaysProgram SpecialistTexas A&M AgriLife ExtensionInstitute of Renewable Natural Resourcesahays@tamu.edu

exAmyEHays

21st Century Agent

2012 Statistics: 15% of online adults use the status update service Twitter. That represents a significant increase from the 8% of online adults who identified themselves as Twitter users the first time we asked our “stand-alone” question about Twitter adoption in November 2010.

21st Century Agent

21st Century Agent

21st Century Agent

User is @username

@username – sends a message specifically to that user which shows up only to them

21st Century Agent21st Century Agent

Twitter Stream

• 140 characters, but allows you to make longer posts (just shows 140 characters

• Allows pictures• Allows links• Allows #hashtags

21st Century Agent

iPhone Twitter App iPad Twitter App

21st Century Agent

Android Twitter App phone Android Twitter App tablet

21st Century Agent

Compose a Tweet Add a picture Take a picture

Creation of the Tweet

Action on a Tweet

Reply to that user Retweet that Tweet Favorite that Tweet

21st Century Agent

@username + message – directs a tweet at another Twitter user

• STATS – returns your number of followers, how many people you’re following and your bio information

21st Century Agent

DISRUPTION

21st Century Agent

40404

21st Century Agent

21st Century Agent

Follow @exAmyEHays

You are now following @exAmyEHays

If you would like to use Twitter outside it's native App, I'll be using Hootsuite http://hootsuite.com

40404

21st Century Agent21st Century Agent

Power of 40404 Users do NOT have to formally sign up for Twitter

◦ Signs them up to Twitter in the background

Allows you to choose to follow a user (your entire stream doesn’t come to your phone – but it could – set that in Twitter)

Value to AgriLife Extension◦ Could set up a channel to send targeted program messages

◦ Reminders about meetings◦ Facts on a topic

◦ Involve a strategy◦ Might need to design a “channel” – (gmail account) for different programs.

21st Century Agent

Back to our regular program

21st Century Agent

Send a generic tweet

Tweeting to you today from San Angelo research and extension center

21st Century Agent

Tweet with Hashtag

Tweeting to you today from San Angelo research and extension center #social #media #cesvalue

21st Century Agent

Tweet with link and embedded hashtag

#texas #drought continues with record low rainfall. See your rainfall totals weather.com/Coryell

21st Century Agent

Tweet to others or directly to a user

#texas #drought continues with record low rainfall. See your rainfall totals weather.com/Coryell @txagrilife

@txagrilife #texas #drought continues with record low rainfall. See your rainfall totals weather.com/Coryell

User is “notified” that they were mentioned

Directly messages the user, tweet doesn’t appear on the timeline

21st Century Agent

Favorite a Tweet

Star something to make it a favorite