FOR ENTREPRENEURS & MARKETERS

THE! ! MOST!

LET’S START WITH...

WHY YOU NEED METRICS

BUSINESS

TRACKING YOUR METRICS

YOUR

DRAMATICALLY

RESULTS

IMPROVE

WILL!

have to say about EXPERTS

What do the

metrics &

dashboards?

Good marketers MEASURE.!

Metrics are critical to ensuring that your marketing is aligned

with your business objectives.

SETH GODIN

“

”

PETER DRUCKER

IF YOU CAN’T!MEASURE IT, !YOU CAN’T !IMPROVE IT.!

“

”!

COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:

YEAR-OVER-YEAR

THAN THOSE WHO DON’T.

YEAR-OVER-YEAR

&

MEASURE

EVERYTHING OF SIGNIFICANCE.

ANYTHING THAT IS

IMPROVES.

MEASURED AND WATCHED,

Bob Parsons

“

”!

you will

Never achieve

SUCCESS YOU WANT

TRACK YOUR METRICS,

THE BOTTOM LINE

IF YOU CHOOSE NOT TO

THE

SO WHICH METRICS SHOULD YOU TRACK?

FOR ENTREPRENEURS & MARKETERS

THE! ! MOST!

1. CONTRIBUTION MARGIN

SALES MINUS VARIABLE COSTS

CONTRIBUTION MARGIN =

*VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.

*

1. CONTRIBUTION MARGIN

CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE

OVERALL HEALTH OF YOUR BUSINESS

2. TOTAL SALES

SECONDARILY, ASSESS SALES BY:

• AFFILIATE • REGION • PRODUCT, ETC.

3. EARNINGS PER CLICK

YOU CAN OUT-ADVERTISE YOUR COMPETITORS AND DOMINATE WHEN YOU GENERATE THE HIGHEST EPC IN YOUR MARKET,

4. ADVERTISING COST VS. REVENUE PER SALE

THE RELATIONSHIP BETWEEN MEASURE THIS

IS WHAT’S CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO

5. TOTAL EMAIL SALES

but this one sums it all up OPENS, OPEN RATES, CLICKS, CLICK THROUGH RATES, AND EARNINGS PER CLICK…

YOU SHOULD ALSO LOOK AT

6. TOP REVENUE GENERATING EMAILS

THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM

ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS. THEN, ANALYZE YOUR WINNING EMAILS TO UNDERSTAND WHY THEY WORKED.

7. REFUNDS

MEASURING AND DECREASING REFUNDS IS ONE OF THE EASIEST & FASTEST WAYS TO BOOST YOUR PROFITS

8. BILLING FAILURES

SO YOU CAN IMPLEMENT STRATEGIES TO REDUCE THIS LOSS TRACK HOW OFTEN CUSTOMER & PROSPECTIVE CUSTOMER PAYMENTS ARE DECLINING,

9. WEBSITE VISITORS

THERE IS GENERALLY A HIGH CORRELATION BETWEEN

SO TRACK & IMPROVE THIS KEY METRIC THE NUMBER OF WEBSITE VISITORS & SALES,

10. VISITS & SALES FROM SOCIAL MEDIA

DO NOT INVEST IN SOCIAL MEDIA IF YOU CANNOT TRACK RESULTS SUCH AS

WEBSITE VISITS, LEADS, AND SALES

11. SALES TEAM CONVERSION FUNNEL

ASSESS EACH INDIVIDUAL SALES REP

TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED

12. CLIENT RETENTION

KEEPING CLIENTS LONGER DRAMATICALLY IMPROVES PROFITABILITY

13. EMAIL LIST SIZE

YOUR EMAIL LIST IS A KEY BUSINESS ASSET THAT SHOULD

ALWAYS BE GROWING

14. NUMBER OF LEADS/CUSTOMERS

LEADS AND CUSTOMERS ARE

THE LIFEBLOOD OF YOUR BUSINESS

15. LIFETIME CUSTOMER VALUE

BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,

AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER

Now that you know WHICH

metrics to track,

The next step is

HOW to figure out

to track them

AUTOMATICALLY TRACK YOUR KEY METRICS TODAY THERE ARE DASHBOARDS THAT

CHECK IT

THE OPTIMAL DASHBOARD

TO ALL THE SYSTEMS YOU ALREADY USE AUTOMATICALLY CONNECTS

AND HUNDREDS MORE

SO YOUR METRICS ARE…

AND THERE’S

ZERO!

DISPLAYED IN REAL TIME ALWAYS UP-TO-DATE

MANUAL DATA ENTRY

WELCOME TO

OUR WORLD OF METRICS

WE AT GUIDING METRICS CAN

CLICK TO WATCH YOUR FREE DEMO VIDEO

SPECIFICALLY FOR YOUR BUSINESS

CUSTOM-BUILDAN AUTOMATED DASHBOARD

GUIDINGMETRICS.COM

LET’S STAY IN TOUCH

DAVEL@GUIDINGMETRICS.COM (800) 476-0423

DAVE LAVINSKY

WATCH OUR FREE DEMO VIDEO

SCHEDULE YOUR FREE PERSONAL DEMO

that needs to

TRACK THEIR METRICS?CLICK TO SHARE

WHO DO YOU KNOW

CLICK TO WATCH !YOUR FREE DEMO VIDEO

GUIDINGMETRICS.COM

DAVEL@GUIDINGMETRICS.COM (800) 476-0423

DAVE LAVINSKY