The 3 Secrets to Explosive Business Growth in the Next Year! #Marketing

transcript

The 3 Secrets To

Explosive Business

Growth in The Next Year! Even When The Economy Stinks, Businesses That

Know These Business-Building Secrets Are Booming!

@SocialSavvyGeek #SSGCOS

Only three ways?

#1Get more customers

#2Get customers to buy more often

#3Get customers to buy more

!Customers x Items Purchased x Purchase Value = Total Revenue!

!100 x 5 x $10 = $5000

Don’t overlook this…

!Customers x Items Purchased x Purchase Value = Total Revenue!

!120 x 6 x $12 = $8640

20% Growth in each area…

• Improving slightly in each area creates a compounding effect!• EVERY business has the opportunity to improve in these three areas!

• Fundamentals may not seem exciting (but they work)

73% Growth Overall

#1Get more customers

Drive inbound traffic to your business website

#1 Get more customers

Search engine optimization

Who Cares? !• There are over two billion people online!• 93% of online experiences begin with a search engine!• The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing, and Yahoo!

!(Search Engine Journal)

Who Cares? !• 77% of search engines choose organic over paid listings1!• 67% choose organic search results when purchasing2!• Organic click-through generates 25% higher conversion rates than PPC3!

!(1,2,3Search Metrics)

Email marketing

What’s more !•Email produces $28.50 for every $1 spent.!!

•Email is projected to drive $82.2 billion in sales in 2016.!!

Social media marketing

• 93% of customers expect companies to have a presence on social channels!

• 85% expect companies to interact with them on those social channels!

!(2008 Cone Business Study on Social Media)

Customers WANT YOU on social media

• 63% more aware of a company or brand !• 62% more likely to share information about a company or brand!• 61% feel a stronger connection with a brand !• 60% feel better served by companies !• 59% more likely to purchase a company’s or brand’s products or services!

• 59% are more likely to follow the company or brand on its other media channels!

!(2010 Cone Consumer New Media Study)

Benefit from engaging on social media

• Social media is not a passing fad!!• 53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance)!

• The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)

People are talking. Are you part of the conversation?

Mobile marketing

Location-based marketing !From $0 in 2009, location-based marketing is projected to grow to $6 billion in 2015. Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads.!!

(Borrell Associates)

Mobile advertising

Improve the effectiveness of your promotional efforts

Track your results and optimize your campaigns

Find new/better places to advertise (social media,

mobile, email, etc.)

Create stronger, more targeted offers that appeal

to more people in your market

Remove the risks associated with buying from you by

giving a strong guarantee

Build your reputation as an expert

Regularly post new content and articles to your blog

Host a free webinar and demonstrate your expertise

Send educational/informational newsletters (electronic or print)

Create training/educational resources (videos, white papers, ebooks, etc.)

#2Get customers to buy more often

#2 Get customers to buy more often

Build your list!

Create a customer mailing list

Send out promotional emails to your house list on a more frequent basis

Use scarcity to get customers to act now

instead of later (e.g. limited-time

promotions)

Don’t let them forget you!

Use auto-responder email sequences to

introduce your prospects to all of

your products

Broadcast educational content through email, social media, and your website

Send out birthday cards and holiday cards/gifts

Focus on service!

Create a culture of service at your business

#2 Get customers to buy more oftenUse customer testimonials in your email and social media campaigns and on your

website

#3Get customers to buy more

#3 Get customers to buy more

Up-sell, cross-sell, and bundle

After a person buys one product, up-sell or cross-sell them another related product

Bundle products and offer a discount

Use coupons to encourage bigger purchases

Offer an expensive, premium product or service with a payment plan

Tips for success

Leverage Technology!

How do you eat a whale?

Before During After

Think in 3 phases

Questions?