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The 5 Dimensions of Professionalism
Project Challenge
25 March 2009
The 5 Dimensions of Professionalism
Andrew Bragg
Chief Executive, APM
Structure
Who are APM?
Context for the Profession:
– Maturity model for profession
– Demand & supply
– Credit crunch
APM’s 5 dimensions of professionalism
Chartered Status:
– What is it?
– Benefits
Building on success
Summary & Questions.
APM
UK-based with international influence
Largest independent professional body of its kind in Europe
17,000 + individual members across 4,000 + organisations
500 + corporate members across public and private sectors:
– across all industry sectors
Growing very rapidly
Campaigning for increased professionalism:
– delivery of public benefit
– helping make it happen in practice.
Full-time project professional community:ca. 250,000
Structure
Who are APM?
Context for the Profession:
– Maturity model for profession
– Demand & supply
– Credit crunch
APM’s 5 dimensions of professionalism
Chartered Status:
– What is it?
– Benefits
Building on success
Summary & Questions
Profession Maturity Model
Source: Profession Maturity Model, reported in the Study of Established Professions to
validate the IT Professionalism Model, British Computer Society, 2006
Organised
Qualified
Public
Statutory
GovernedRecognition as a
community
Defined qualification
regime
Regulated by law for benefit of the
public
Nine tests of public obligation for a profession are
satisfied
Industry field governed by framework of professional institutions
Context: demand
Accelerating pace of change
Larger and longer lasting projects
Greater focus on improving governance
More discriminating and demanding users
Recognition that effective project and programme management needs its own distinctive set of professional skills.
Context: supply
Increasingly positive perception of project and programme management:
– APM research evidence of “profession of first choice”
High profile communities of practice
Explosion of in-house training and development
Higher student numbers within higher education.
Credit crunch
UK Recession now confirmed
Inevitable impact on many sectors served by the profession
BUT
Profession includes sectors which are forecast to buck the trend:
– Utilities, energy, infrastructure …
Recession puts a premium on effective project management.
Universal acknowledgement of needto further increase supply:
• Head-count
• Skill levels
The drive for increased professionalism
Structure
Who are APM?
Context for the Profession:
– Maturity model for profession
– Demand & supply
– Credit crunch
APM’s 5 dimensions of professionalism
Chartered Status:
– What is it?
– Benefits
Building on success
Summary & Questions.
Depth
Achievement
Breadth
Accountability
Commitment
Five dimensions of professionalism
Body of Knowledge
Competence Framework
Qualifications CPD
Membership
Knowledge
Breadth
Competence Framework
Promotes agreed professional standards
Creates common approach and shared language
Facilitates transferability
Optimises deployment of project professionals
Avoids “re-inventing wheel”
Creation of virtuous circle.
Depth
Continuing Professional Development
APM knowledge resources
APM Branch events
APM Specific Interest Group events ….
Commitment
Career-long qualifications
Professional capability
Introductory
APMP
Practitioner
Certificated
Knowledge
Experience
Competence
Achievement
Code of Conduct
Underpins concept of
Chartered Project
Professional:
– Voluntary regulation
– Delivers public benefit.
Accountability
Delivering public benefit
Standard-setters &
influencers
Learning & development providers
Individuals
Corporate
organisations
Competence Framework
Qualifications
Body of Knowledge
Membership CPD
Structure
Who are APM?
Context for the Profession:
– Maturity model for profession
– Demand & supply
– Credit crunch
APM’s 5 dimensions of professionalism
Chartered Status:
– What is it?
– Benefits
Building on APM success
Summary & Questions
What is Chartered Status?
750 chartered bodies in UK
“Leaders in the field”
Demonstrates achievement of professionalism
Self-regulating:
– Codes of Conduct with teeth
Administered by Privy Council
Can include a register of Chartered Practitioners.
Create a valued and respected profession
Raise the standards of project professionals
Deliver benefit to the public through enhanced project and programme management.
Chartered & BEYOND objectives
APM as Chartered Body
Chartered Project Professionals
Phase 1
Phase 2
Phase 3Harvest the
benefits
The importance of influence
Phase 2
Phase 3Harvest the
benefits
APM as Chartered Body
Chartered Project Professionals
Benefits include:• Mark of excellence for individual project professionals • Parity of esteem with other Chartered practitioners.
Over 50 letters of support:•Government Departments•Professional Bodies•Major organisations.
Benefits include:• External recognition of profession• Enhanced professional standing.
Chartered Project Professional status should be:
simple to understand and consistent
attainable, worth attaining and worth maintaining
comparable to other Chartered professions
consistent with the APM Competence Framework
credible, giving confidence to employers.
Guiding principles for ChPP
Professional career
Know
Do
Manage
Lead ?
Knowledge
Experience
Entry standards and criteria
Competence
Indicative Timetable
November 2007
AGM support for:Going Chartered as an organisationIntention to operate Register of Chartered Practitioners
Summer 2009 Implementation of the Royal Charter (Phase 1)
April 2010 Implementation of register of Chartered Project Professionals (ChPP) (Phase 2).
Note: timetable is outside APM direct control; dependent upon Privy Council process.
Indicative Timetable
November 2007
AGM support for:Going Chartered as an organisationIntention to operate Register of Chartered Practitioners
Summer 2009 Implementation of the Royal Charter (Phase 1)
April 2010 Implementation of register of Chartered Project Professionals (ChPP) (Phase 2).
Note: timetable is outside APM direct control; dependent upon Privy Council process.
Indicative Timetable
November 2007
AGM support for:Going Chartered as an organisationIntention to operate Register of Chartered Practitioners
Autumn 2009 Implementation of the Royal Charter (Phase 1)
April 2010 Implementation of register of Chartered Project Professionals (ChPP) (Phase 2).
Note: timetable is outside APM direct control; dependent upon Privy Council process.
Structure
Who are APM?
Context for the Profession:
– Maturity model for profession
– Demand & supply
– Credit crunch
APM’s 5 dimensions of professionalism
Chartered Status:
– What is it?
– Benefits
Building on success
Summary & Questions
Approx 500 corporate members
Corporate Forum Conference
Branches
Annual Awards
SIGsStudent weekend
ca. 90% retention
rate
No sector accounts for
> 14% of membership
29 October 2009
Practising what we preach
Relocating for enhanced
professionalism:– November 2008 move
achieved objectives of: time, cost and quality.
APM in transition
From Gentlemen’s Club, to
Professional Membership Organisation, to
Chartered Body:
– “creator and then owner of the profession for society”.
Continued support from the profession
Encouraging use, and promoting supply, of appropriately qualified project professionals
Promoting awareness amongst key decision-makers of discrete profession
Increasing board representation and influence
Identifying the ‘heroes’
Fostering drive for increased professionalism.
Structure
Who are APM?
Context for the Profession:
– Maturity model for profession
– Demand & supply
– Credit crunch
APM’s 5 dimensions of professionalism
Chartered Status:
– What is it?
– Benefits
Building on success
Summary & Questions.
“There is only one thing stronger than all the armies in the world, and that is an idea
whose time has come.”
Victor Hugo
The 5 Dimensions of Professionalism
Project Challenge
25 March 2009