The A to Z of Blueberry Production and Marketing

transcript

Winn Morgan

OUTLINE

• Blueberry Basics

Soil/Soil Amendments: Acidity, Organics, Drainage

Water: Acidity, Fertilizer

Irrigation: Less is More

Frost Protection: Water Source and Precipitation Rate

Cultivars and Selections: Chill Hours and Quality

Pollination: Bee Behavior

Farm Management: Professional Systems

Mechanics of Blues: The Force of Labor

Farm Budgeting: High Input Crop

Disease and Pests: Preventative Farming

Packing and Marketing: Who and How?

• USHBC Crop ReportRecord Production, Record Consumption

Earth Berry LLC, Harvest Blue LLC

Soil and Soil Amendments

• Acidity

• Subsoil Drainage

• Organic Content

• Acidity

• Fertility

Irrigation

• Less is More

Irrigation

Frost Protection

• Water Source and Precipitation Rate

Frost Protection

Cultivars and Selections

• Chill Hours

• Quality

Cultivars and Selections

Requires 700 Hours Requires 300 Hours

Leafing

IP of Harvest Blue LLC, Restricted Use Without Consent

General Information PPA AVG Acres Total PlantsHB 1,810 49 91,920

Variety List

91,920 Pounds Per Bush Total Per Variety Highbush March 21st March 28th April 4th April 11th April 18th April 25th May 2nd May 9th May 16th

500.00 0.71 357.14 Snowchaser 0.2 0.45 0.25 0.1 % Ripe71 161 89 36

21,000.00 1.37 28,790.32 Springhigh 0.05 0.3 0.45 0.21440 8637 12956 5758

5,332.00 1.34 7,141.07 Primadonna 0.05 0.2 0.45 0.2 0.1357 1428 3213 1428 714

12,844.00 1.21 15,519.83 Rebel 0.05 0.25 0.4 0.2 0.1776 3880 6208 3104 1552

500.00 1.64 818.97 Jewel 0.1 0.35 0.45 0.182 287 369 82

200.00 0.56 112.90 Palmetto 0.1 0.35 0.45 0.111 40 51 11

21,356.00 0.88 18,843.53 Star 0.05 0.35 0.35 0.15 0.1942 6595 6595 2827 1884

8,588.00 0.45 3,878.45 Sweetcrisp 0.05 0.35 0.35 0.15 0.1194 1357 1357 582 388

500.00 0.78 387.93 Abundance 0.05 0.35 0.35 0.15 0.119 136 136 58 39

20,600.00 2.05 42,136.36 Emerald 0.05 0.1 0.15 0.2 0.2 0.15 0.1 0.052107 4214 6320 8427 8427 6320 4214 2107

200.00 0.92 183.67 San Joaquin 0.1 0.35 0.35 0.1 0.118 64 64 18 18

200.00 0.87 173.08 Camillia 0.1 0.25 0.35 0.2 0.117 43 61 35 17

100.00 0.78 77.59 Legacy 0.1 0.2 0.4 0.2 0.18 16 31 16 8

118,421

March 21st March 28th April 4th April 11th April 18th April 25th May 2nd May 9th May 16thPounds Totals 2,573 16,146 28,075 25,157 18,993 12,036 8,717 4,265 2,115

March 21st March 28th April 4th April 11th April 18th April 25th May 2nd May 9th May 16thPeople Labor 5 30 52 47 35 22 16 8 4

Pollination

• Bee Behavior

Pollination

Incorrect

Pollination

Correct

Farm Management

• Professional Systems

Farm Management

Mechanics of Blues

• The Force of Labor

Mechanics of Blues

Farm Budgeting

• High Input Crop

Farm Budgeting

Disease and Pests

• Preventative Farming

Disease and Pests

Packaging and Marketing

• Who and How?

Winn Morgan

seblueberries@gmail.com

706.340.4173

The A to Z of Blueberry Production and Marketing

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