The Art of Natural Links

Post on 17-Oct-2014

1,465 views 1 download

description

Your website’s link profile can look two ways to Google: natural or unnatural. Do not get stuck in the pitfalls of an unnatural link profile that can ultimately damage your visibility in the SERPs. Avoid this unnatural path by taking the time to learn the importance and the art of utilizing natural links. Maintain a variety of links and sources in your profile that will give a more natural appearance.

transcript

The of

NATURALFrankenstein’s Monster is morenatural than you may think! Beingmade from a variety of sources isgOOD, so Be a monster with a varietyof links you can use to look morenatural!

Social Mediasignals

Use in moderationas excessive

amounts of blogcomments can

seem unnatural.

OriginalContent

ArticleMarketing

ForumPosts

BlogComments

PaidBlog

Posts

low-qualitydirectory

UNNATURAL

NATURAL LINKS

PROFILE MAINTENANCE

Do not be like Dr. frankenstein who only knowshow to use one type of link: bad ones.

TYPES OF LINKS

NATURALuse websites that appear strongwith these types of high quality attributes.

UNNATURALStay away from websites that may appear to bein poor health and quality.

Quality of websitesto be linked from

NATURALStay afloat by having avariety of anchor text.

UNNATURALDon’t sink your boat and go overboardwith these pitfalls.

Anchor text

NATURAL UNNATURALstay away from links that are not directlyrelated or closely associated to the topic.

Relevant content

NATURALAn upward diametric progressiondue to consistent work is morenatural looking.

UNNATURALWatch out for any drastic jumps in inbound links as they are a good signof unnatural link activity.

link growth trends

NATURALIt is more natural to have a linkprofile from a variety of sources.

UNNATURALBe careful of having too many linkscoming from too few sources. It canmake your profile look unnatural.

variety of sources

Quality Time with links

NATURALtake the time to review youR linkprofile quarterly to make sure you’REavoiding any potential issues.

UNNATURALdon’t fall into the “do not disturb” categoryby not worrying about your link profile, orfailing to address problematic links.

Well-writtentext ofsubstantiallength

HIgh authority( PR 5+ )

Unique andengagingcontent thatis updatedregularly

Quality graphicsand images thatare part of aunified design

Long-tailkeyword phrase

Cloud Terms

URL

Exact keywordmatch

brand Name

Brandedphrase

Branded phrasewith keywords

Low authority( PR 0 )

rarelyupdated

content

designedfor Ads

and botsover

humans

Siteswithtoo

muchspam

keywordstuffing

excessiveuse of

the sameanchor

text

Site-widelinks

Blogroll

links

APPLE

BANANA BANANA

brick

www.verticalmeasures.com

There is an art to creatingand maintaining a natural linkprofile. Use the informationbelow to get started on theright path to a natural lookingprofile while avoiding theunnatural aspects.

created by:

Make sure the links are relevant tothe page’s content or can be closelyassociated with the topic.

I do say dear boy,that they do shine more brightly andlook more naturalthrough diversity!

do notdisturb

Monster likevariety...Monster isvariety...

Nowthat’snatural!

Whaaa?

The of

The of