THE ART OF STORY

in the New Evangelization

God, to communicate your love to men and women, you sent your only Son Jesus Christ into the world and made Him our Master, the Way and Truth and Life of humanity. Grant that the media of social communication—press, films, radio, television, records, and all audiovisuals—may always be used for your glory and the good of all.

OPENING PRAYER

BL. JAMES ALBERIONE

HI! IM DAN ROGERS

Seminarian // Creative Director // Social Media Guru

CO-FOUNDER Imagine Sisters Movement

SOCIAL MEDIA

Social media is the collective of online communications

channels dedicated to community-based input,

interaction, content-sharing and collaboration.

EXAMPLES OF SOCIAL MEDIA

• Facebook • Online community of individuals, orgs, brands

• Twitter •Short form messages for sharing links, quotes

• Blogs •Long form articles

1.38 Billion Users per Month1.12 Billion Mobile Users

300 Million Photos Posted per Day

Source: Adweek, 2014

255 Million Users per Month80% of World Leaders use Twitter

650 Million Tweets per Day14 Million People Follow Pope Francis

Source: Adweek, 2014

vs.

FIREWORKS BONFIRESOCIAL MEDIATRADITIONAL MEDIA

FIREWORKSTRADITIONAL MEDIA

VERY BIG — VERY EXCITING!

ONE WAY COMMUNICATION

USUALLY ONCE A YEAR

THE BIGGER THE BETTER

VERY EXPENSIVE

SHORT LIFE SPAN

The billboard is AWESOME! The newsletter!

Newsletters and posters can’t listen

Save our money for the BEST yearly _____.

It has to be better than last year…

Thousands of dollars — and rising!

30 minutes of wonder… then go home

NewsletterPoster

Mailers

Standard Email

Billboard

Static Ads

WARM AND INVITING

CATALYST FOR RELATIONSHIPS

ENCOURAGES SHARING

INEXPENSIVE

LONG LASTING

TAKES TIME + PRACTICE

The more the better, potential exchanges

Open encounter with others in warmth

Tell a story about _____ and we’ll listen

Logs, firewood, smores… cheap!

If you keep adding logs they will stay

Not an inherent skill, start slow and build

Blogs with Comments

Forums

Facebook Profile

Viral Videos

Twitter Feed

BONFIRESOCIAL MEDIA

NOTE!

Social Media can never replace personal communication

between human beings— in person.

BUT!

Social Media has the power to bring people together to share

ideas in powerful ways because it is popular and accessible.

RYAN

LINDA

DAN

ASHLEY

JOE

“The digital continent…” - POPE BENEDICT XVI

COMMUNITY people desire connected

and they will pass over those who reject it

ALL SAINTS CHURCH

SHARES DAILY READING + REFLECTIONPERSONAL INVITES TO MASS

The Goal is to get people into the Church… to

meet Jesus!

UPDATES TO CALENDARQUESTIONS TO THE PASTOR

EXAMPLE now for an

IMAGINE SISTERS

what is IMAGINE SISTERS?

IMAGINE SISTERS

• Website, Social, and Event Presence

•With an attentive audience of 120,000 people

• Discernment Resource

•Articles by sisters and religious viewed worldwide

• Authentic + Faithful to the Church • Relevant to Young People • Loud!

•111,400 FOLLOWERS TOTAL3,600 NEW FOLLOWERS

•1,500 POST SHARES

85,000 POST LIKES

•428,000 PEOPLE SAW an ISM POST

BY THE NUMBERS this week

SISTERS ON FACEBOOK

FRANCISCAN SISTERS, TOR141,000 individual followers

DOMINICAN SISTERS, MARY MOTHER OF THE EUCHARIST

358,415 individual followers

CARMELITE SISTERS OF THE MOST SACRED HEART OF LOS ANGELES

5,150 individual followers

DAUGHTERS OF ST. PAUL3,481 individual followers

WHY ?

in a secular world

so much noise

so many choices

religion can’t be popularthe Catholic Church is old

nuns are strange!

STORY

it’s all about the power of

STORY

What is your vocation story?

What makes your community unique? How? Why?

How has God worked in your life? Tell me about it…

STORY in our context means

TESTIMONIESEVENTS

PHOTOS / VIDEOSSERMONS / PREACHING

MUCH MORE

STORYTELLING •HAS POWER BECAUSE IT IS:

•Relational

•Personal

•Currently Counter - Cultural

•Inspirational

•Timeless

Is telling your Story important?

to find vocations

to bring Jesus to the world

to fulfill our mission

to be understood

to give glory to God

to find donors

SOCIAL MEDIA Provides an effective + connected platform

for creative storytelling

Is telling your Story important?Then Social Media is Important.

THE STORY OF RELIGIOUS LIFE MUST BE TOLD

(In the language and through the means of the modern listener!)

If you don’t tell your story who will?

LUXPOPULI.ORG/IRL

THANKS!