The Audience Agency: our work with young people and cultural organisations

Post on 05-Dec-2014

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A short presentation about the charity, The Audience Agency and how they work with cultural organisations to reach and engage with young people.

transcript

Our work with young people

Helen BallHead of Engagement Services

We see Community Engagement as…

Working with and for the local community.

A hybrid practice combining techniques drawn from marketing, (arts) education, participatory arts and community development....

Generate Report, 2006, Audiences London

What we do

1. Support with information needed for effective engagement

2. Train and mentor staff 3. Evaluate participatory work4. Set up and support arts ambassador

programmes5. Deliver engagement work on the ground

We can show you where the least culturally engaged people are, & work with you to reach them.

7th

September 2009

“The most influential thing was hearing

those voices”

2. Train and mentor staff

3. Developing & facilitating ways to evaluate…

... And making sure what’s produced is right for the intended audiences.

4. Helping to create Arts Ambassadors schemes

Working with local communities to communicate with new audiences. We’ve worked with…

Image: Anne-Marie Briscombe

5. Engagement: for example Young People designing events for their peers

“It’s good to have young people, getting young people’s

thoughts and help to organise this because usually it’s just

other people doing it, but they’ve actually given young

people an opportunity to show their talents, show their

ideas and that’s what FUSE is all about so thank you.”

Sharn, 18, FUSE youth team

Members of the FUSE group talking at the Mayor of London’s cultural volunteering event alongside Whitechapel Gallery, Director, Iwona Blazwick.

A useful starting point: 4 key characteristics of young people

Social

Informed

Active

Busy

3 key principles in our work with young people

Stay in touch

If you’d like to understand your existing audiences, or connect with new ones we can help you. Contact us any time & we can arrange to talk to you.

Jim Brewster, Regional Director, South Westjim.brewster@theaudienceagency.org

Helen Ball, Head of Engagement Serviceshelen.ball@theaudienceagency.org

The Audience Agency is a joint venture between Audiences London and All About Audiences,. both of whom are registered charities and not-for-profit organisations.