12.07.15version 1by jordan anderson

the brand book

thebasement

every day we wake up with adventure on our minds... our perspective

and leave for our home away from home.

this home is where we developed our core beliefs; our beliefs

adventure,

adventure,friendships,

adventure,friendships,& heaps of style.

adventure,friendships,& heaps of style.

our promise is to cultivate each belief in our community and too keep our culture alive. our promise

we are...

thebasement

our brand

The basement is a home-roots establishment for middle-aged men and women within the vail community. Our goal is to provide access to the best products and designs prevalent in the field, with a passion to stick with the basics of the joy and creativity in adventure sports.

the logoWe developed a logo that signifies the mountain as our home. we have become who we are today because the mountians have been a refuge, a hangout spot, and everything else a home would provide.

thebasement

thebasement

color paletteThe color palette should reflect the difference and classy lifestyle that prevails in Vail. The color should be bold and bright enough to stand out in the winter months and summer months.

RGBR251 G64 B0#fb4000

CMYKC0 M88 Y100 K0

PantonePMS 172 C

RGBR210 G53 B3#d23503

CMYKC12 M92 Y100 K3

PantonePMS 1665 C

RGBR162 G181 B196#a2b5c4

CMYKC37 M21 Y16 K0

PantonePMS 536 C

RGBR65 G64 B66#41404

CMYKC68 M62 Y58 K46

RGBR101 G102 B104#656668

CMYKC0 M0 Y0 K90

PantonePMS Cool Gray 8C

RGBR182 G184 B186#b6b8ba

CMYKC29 M22 Y22 K0

PantonePMS Cool Gray 4C

typographyThe typography should closely reflect the idea of a new beginning. As well as the versatility of adventure sports. It should feature the organic and man-made terrain that we call home.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Neue Haas Grotesk Display Pro 65 Medium

Neue Haas Grotesk Display Pro 55 Roman

Helvetica Regular

stationaryThe stationary set uses typography established at the base of what ever material is housing the logo. Therefore, the logo or typography gives reference to the basement of an object.

70 east meadow drivevail, colorado 81657

thebasement

t. 555.456.8894 f. 555.654.4988

70 east meadow drivevail, colorado 81657

thebasement

70 east meadow drivevail, colorado 81657t. 555.456.8894 f. 555.654.4988

thebasement

70 east meadow drivevail, colorado 81657d. 555.456.8894 c. 555.654.4988jordan@thebasement.com

Jordan Anderson / Manager

thebasement

photographyThe photography should have a strong life-style feel & resilience to it. It should speak to the middle class who work hard in their lives to make snowboarding and mountain biking a priority.

packagingour packaging instills the bright and alive culture that exists on the mountain. It stands above all other competitors by the way it is positioned on a shelf.

advertisingour ads utilize our photography, and large typographic call-outs that speak our brand voice.