Post on 20-Aug-2015
transcript
Goals
• What are Content Marketing and SEO?
• Why are Content Marketing and SEO important to my business?
• What are Content Marketing and SEO best practices?
• How do we generate inbound leads from Content Marketing and SEO?
Content Marketing...
...is various methods with which we deliver our message of value in the digital world.
On-Page SEO Includes:Site Title
Site DescriptionURL
Permalink StructurePage Content
KeywordsImage ALT TitleInternal Linking
Off-Page SEO...
...is the accumulation of value derived by the people businesses who come in contact with your message.
The Connected Generation communicates, builds
relationships and makes buying decisions using
digital and social media.
The Connected Generation chooses you...
...on their own time line
...based on their own research and
...their own belief in your story of value.
We are no longer the Gatekeepers of our Expertise...
In order to be chosen we must tell our unique story of value online using the basic principles of Content Marketing and SEO.
What makes you uniquely qualified to serve them?
ExperienceExpertiseTrainingMarketsLocation
RelationshipsService
The answers to these questions...
...determine our value and
...define our message.
Now it’s time to create content.
Content Marketing Best Practices
Always write with a purpose.
1) Determine type of business you want to attract2) Use Google Keyword Tool to find popular keywords3) Answer question addressing problem related to keywords4) Write like a human being talks5) Use examples from “real life”6) Describe how you solved problem7) Add call-to-action
SEOBest Practices
Only pick one keyword phrase per post
1) Pick one keyword or long-tail keyword for a post2) Use that keyword in the text of the article at least 3-5 times but only as the keyword fits naturally3) Add keyword to Image ALT Title4) Use the keyword in the URL5) Use the keyword in the post title6) Link to other blog posts on related topics7) Never stuff post or sound unnatural with keyword
... and along with every piece of content we create is a simple call-to-action.
“Call us with questions”
“Click here to contact us via Email”
“Fill out this form to begin a quote”
What to do today?
Begin here.
1) Choose one type of business2) Create a 450-650 word blog post that answers one insurance question pertaining to that business (simpler the better)3) Hit publish
I am Ryan Hanley
• Director of Marketing, CIC– The Murray Group Insurance
Services, Inc• Creator Content Warfare Blog– www.RyanHanley.com
• Author – The Social Tools Book– Free No BS Blogging Success
Guide {Get your copy}• Producer of– The Content Warfare Podcast– www.ContentWarfarePodcast.com
Resources
• www.copyblogger.com
• www.socialtriggers.com
• www.kissmetrics.com
• www.ducttapemarketing.com