Post on 20-Dec-2014
description
transcript
The Basics of Using Facebook to Promote Your
Business
some facebook facts
• Over 500 million active users, HALF log on every day
• 61% of users are over 35• 62% earn at least $60,000• Second most popular website in U.S.• People have Profiles; Businesses have
Pages
commonly used tools
Blogs
YouTube/video
Social bookmarking
Forums
Geolocation
Groupon/coupons
MySpace
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
92%
84%
71%
68%
56%
26%
24%
17%
6%
6%
2011 Social Media Marketing Industry ReportSocial Media Examiner
benefits
generated exposure for my business
increased traffic/subscribers
improved search rankings
resulted in new business partnerships
generated qualified leads
reduced overall marketing expenses
improved sales
0% 10%20%
30%40%
50%60%
70%80%
90%100%
88%
72%
62%
56%
51%
49%
43%
2011 Social Media Marketing Industry ReportSocial Media Examiner
profile
page
adding tabs/links
examples
advertising
• Can promote website or Facebook pages, events, applications and groups
• Daily budget• Schedule• Target audience
Location DemographicsLikes and interestsConnections
example
• Demographics Over 18 years old, within 25 miles of Denver, NOT
fan of my Page• $10 daily budget• 404,229 impressions• 75 clicks throughs• $1.31 cost per click• $98.61 spent
tips & techniques
Be a resource AND ask questions70/30 ruleDon’t be one-dimensional
tips & techniques
Don’t let people forget youGrammar, spelling and punctuation DO
count!Be responsive AND
say Thank You!
tips & techniques
Do not ever lie, swear, tell bad jokes and so on
Do not ever post something you don’t want “someone” else to see
it’s all about…
Relationships,
Relationships,
Relationships!
questions?
Connect with me!www.facebook.com/deb.krier
www.facebook.com/DebKrierTheSociaLightwww.linkedin.com/in/deborahkrier
www.twitter.com/debkrierwww.debkrier.com/my-blog
www.youtube.com/dkrierthesocialight