Professional Services Marketing Group – North Bay

Kerry Rego ConsultingJuly 17, 2012

First Page of Search Results

Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com

85% never get off the first page!

-Internet Reputation Management

Smith Dollar PC

1. Website2. LinkedIn3. LinkedIn attorneys4. Facebook Page5. Map on FB Page6. CitySearch (listing)7. YellowPages (listing)8. Twitter9. Manta (listing)10.Legal Marketing (network/listing)

Own - 4Can Take Control - 4+

Quattrocchi Kwok Architects

1. Website2. Press Release3. Press Release

4. Case Study5. Reed Const (listing)6. ArchDaily (listing)

7. Foursquare8. Facebook Page

9. Yelp10.Archinet (listing)

Own - 4Can Take Control - 3

Action Items to Manage Your Brand Reputation

• Perform a vanity search• Own every variation of your domain• Post original content (blogs are best)• Use social media that is audience

and product appropriate• Set up a schedule to monitor

Read more at http://bit.ly/StartRepMng

•Facebook 901m users

•Twitter 400m tweets/day

•YouTube 4b+ views/day

•LinkedIn 161m users

•Google+ 150m users

•Tumblr 16b pg/vws

Why is Social Media Important?

Logos courtesy of Aquaticus

Social Media Avg. Daily Use

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Fav resource for behavior is ComScore & Pew Internet

Benefits & Relevance of Using

Social Media Marketing1. Enhance Branding & Awareness2. Protect Your Reputation3. Enhance Public Relations4. Build Community5. Enhance Customer Service6. Facilitate Research & Development7. Drive Sales & Leads

Where Do You Start?• Goal• Audience Mockup• Tools• Routine• Measure• Adjust• Persist

Market Research

• WHO is the audience?

• WHAT is their preference?

• WHEN do they want to hear?

• WHERE are they?

• WHY are you there?

Don’t Forget:Event ServicesMobile/LocationDoc ShareBookmark

Marketing Editorial Calendar

• Set routine for “dashboarding” content• Blog in batches, time release,

autopost• Feedburner, TwitterFeed, dlvr.it• Facebook scheduler• Hootsuite, Tweetdeck

Autoposting blog to other channels gets you 50% more leads!Scheduling gets you 3x more leads! – Hubspot

Tools for Streamlining

Optimum Times to Tweet/FB

Infographic compiled and designed by Buddy Media

Obstacles

• Lack of Time • Lack of Manpower/Resources• Lack of Training & Knowledge• Can’t Measure• Decision Makers don’t get it• Blank Page Syndrome• Negativity

Solutions1. Time 2. Manpower3. Training4. Measure5. Boss Onboard6. Writer’s Block7. Negativity

1. Batch Create & Schedule

2. Routine3. Hire Experts,

YouTube, follow rockstars & pros http://www.gcflearnfree.org/

4. Build custom metric report based on goals

5. http://bit.ly/SMConvinceBoss6. http://bit.ly/KRCeasyblog 7. http://bit.ly/NegativeFdbk

Social Media = Telephone

KerryRegoConsulting.comKerry@KerryRegoConsulting.com

Facebook.com/KerryRegoConsulting

QUESTIONS?