The Benefits of Making Your Social Marketing Human-First, Cory Vasquez, Social Fresh Conference 2016

Post on 16-Apr-2017

120 views 2 download

transcript

The Benefits of MakingYour Social Marketing

HUMAN-FIRST

False Realities

False Realities

Sleep 8 hours Morning Yoga Journaling Brush AND Floss Work, build relationships, family Financial planning

Pointless Activity Evening exercise Make the perfect dinner More journaling Meditation

Real people

Can we be real people - and organizations - onlineso that we can have real relationships that translate to business?

Real Estate

The Trust Factor

The Trust Factor

Real estate agents are real people

Human-first Content

1. timely, not scripted 2. engaging, interactive3. honest4. relatable5. quality not quantity6. empathetic, sympathetic

The RE/MAX conversation

The RE/MAX conversation

1. timely, not scripted 2. engaging, interactive3. honest4. relatable5. quality not quantity6. empathetic, sympathetic

The RE/MAX conversation

The RE/MAX conversation

The RE/MAX conversation

Human-first Brands

Human-first Brands

Human-first Brands

Why Social Works

Why Social Works

1. Show a sense of humor2. Use everyday language3. Engage in conversation4. Acknowledge mistakes5. Develop and use your unique voice

* Social Media Examiner

@cjvasquezcjvasquez@remax.com

@remax