The Big Bear Guide to Blogging SEO - Camp Blogaway 2014

transcript

@MediaWyse + Casey Markee

Connect with me Online @Today’s Presenter is…

Become a Fan on Facebook:http://www.facebook.com/MediaWyse Follow Casey on Twitter:http://Twitter.com/MediaWyse Connect with Casey on Linkedin:http://www.linkedin/com/in/caseymarkeeCircle Casey on Google+:https://plus.google.com/+CaseyMarkee Follow Casey on SlideShare:http://www.slideshare.net/CaseyMarkeeMBA

1. Authorship & Rich Snippets“Claim your Content and Enhance!”

Authorship – Why Should you Care?

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Authorship – Which would you Click-On?

@MediaWyse

+ Casey Markee

Authorship & Rich Snippets– Which Would

you Click-On?

@MediaWyse

+ Casey Markee

Authorship – So how does this work?

@MediaWyse

SimplyRecipes.com & Elise Bauer Example

+ Casey Markee

@MediaWyse

+ Casey Markee

@MediaWyse

+ Casey Markee

@MediaWyse

Google Structured Data Tool: www.google.com/webmasters/tools/richsnippets

+ Casey Markee

@MediaWyse

Yoast SEO Plugin: https://wordpress.org/plugins/wordpress-seo/

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@MediaWyse

+ Casey Markee

@MediaWyse

+ Casey Markee

Rich Snippets – So how does this work?

@MediaWyse

SimpelyRecipes.com & Elise Bauer Example

+ Casey Markee

@MediaWyse

Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/

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@MediaWyse

Recipe Rich Snippets - https://wordpress.org/plugins/wp-ultimate-recipe/

https://www.youtube.com/watch?v=ePd2TFCw8aw

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@MediaWyse

Recipe Rich Snippets – So what about on Blogger?

“In order to generate a Rich Snippet in Google, Blogger ownersmust physically mark-up their content with the name of the dish,a photo, and how long it takes to make.” – Google Support

+ Casey Markee

@MediaWyse

Recipe Rich Snippets – So what about on Blogger?1. Visit http://schema.org/Recipe and familiarize yourself with recipe markup.

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@MediaWyse

Recipe Rich Snippets – So what about on Blogger?1. Visit http://schema.org/Recipe and familiarize yourself with recipe markup.

+ Casey Markee

@MediaWyse

Detailed Schema.org CHEAT SHEET from Ann Smarty!

http://www.slideshare.net/seosmarty/schema-cheatsheet

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Authorship: Rel=Author vs Rel=Publisher

@MediaWyse

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Authorship: Rel=Publisher in the Wild

@MediaWyse

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@MediaWyse

+ Casey Markee

@MediaWyse

Authorship: In the Wild

Case Study: http://ChristyMajors.com/

https://plus.google.com/113922244569196143254

https://plus.google.com/113922244569196143254?rel=author

Authorship – Step-by-Step Review:

1. Set-up a Google+ Account – Make sure you use a real photo AND that your name matches your byline.

2. Link your Website/Blog to your Google+ Profile via the link plus.google.com/yournumber/?rel=author

3. Link to your Website/Blog from your Contributor section.

4. Verify your on-domain email address by visiting https://plus.google.com/authorship

5. Wordpress Bloggers can automate Authorship & Rich Snippets. We recommend the Yoast SEO Plugin, All-in-One Schema Rich Snippets, and WP Ultimate Recipe.

6. For Google BlogSpot users, under your Settings menu click-on Connect to Google+ and you’re done. Google does the heavy lifting.

Authorship – Troubleshooting

Authorship verified DOES NOT guarantee that authorship will show up in Search. That is determined by multiple algorithmic factors including the author, the query, and the site of the claimed authorship!

3. Google Webmaster Support Most Frequently-Asked-Questions Resource: http://bit.ly/1kPK1zo

5. Google Webmaster Support Structured Data Help Forum: http://bit.ly/1pkq34c

1. Infographic Troubleshooting Guide courtesy of WidgetWare.com - http://bit.ly/1niKbBR

2. Authorship & AuthorRank Google+ Community: http://bit.ly/1h0eNnU

Authorship = Author Rank?

+ Casey Markee

Authorship vs. AuthorRank

@MediaWyse

AuthorRank: What can you do?

Best Practices that “may” or “may not” help you better position yourself for the “eventual” rolling-out of

AuthorRank!

3. Build up your Personal Brand Authority: Make it easy for Google to find and recognize you as an AUTHORITY in your niche.

5. Seek out and Engage Influencers on your personal social networks. Communicate value to these influencers to SPREAD your message!

1. Create, high-quality, authoritative, kick-ass content that you share on your Google Plus account.

2. Be SELECTIVE of the sites on which you publish. Are they high-quality? Do they have inherent domain authority? Who else is publishing on the domain?

2. Blogging SEO“Make it easy for Google to rank you!”

Blogging SEO = KISS Method

Blogging SEO: On-Page Best Practices

1. Title Tags are THE most important SEO Metric: 65-70 Characters Max. Use your Blog Post Titles and put your Blog name at the END.

2. Fill-out a Custom 155 Max META Description (that’s what Google Displays) . Describe your blog post or article. Write for the user, not the search engine!

3. Fill-out both the Alt Tags and Title Tags on all your post images.

4. Each Post you write should have ONE H1 tag. You can have as many H2-H5 tags as you like. But only ONE H1 tag!

5. Use Post Slugs for your Post Titles – Shorter Titles have higher CTR rates!

6. Automate on-page SEO with the Yoast SEO or All-in-One SEO Plugins.

Blogging SEO: Google Blogger Best Practices

1. Add a Custom Home Page Description: Add a site description under Settings > Search preferences. This is what will pop-up when someone searches for your site. (150 Characters Max)

2. Fill-out a Custom 155 Max META Description (that’s what Google Displays) . Choose Enable Search Description on all your posts.

3. Swap your Post Titles: Blogger puts your Blog name first. Get your POST name first:

Blogging SEO: Find Hot Content in your Niche!

@MediaWyse + Casey Markeewww.BuzzSumo.com

Blogging SEO: Blog Title Idea Formula

1. Generate quality blog post titles with the following:

"What [EXAMPLE] can Teach you about [SUBJECT]"

"Lessons on [SUBJECT] from [EXAMPLE]"

"Why is [SUBJECT_A] more effective than [SUBJECT_B]"

"Top ways [EXAMPLE_A] is better than [EXAMPLE_B]“

This is pretty simple. [EXAMPLE] can be anything or everything, whereas [SUBJECT] is very specific. For results, make your [EXAMPLE] as unrelated as possible to your [SUBJECT].

Blogging SEO: Post Title Tool Generators

1. Generate quality blog post titles with the following:

Portent Content Idea Generator:

http://www.portent.com/tools/title-maker/

HubSpot Blog Topic Idea Generator:

http://www.hubspot.com/blog-topic-generator

Content Forest Title Tool Generator:

http://titletool.contentforest.com/

Blogging SEO: Make it Shareable!

Blogging SEO: Make it Fast!

Google wants pages to load in LESS than 3-seconds, on-average, forfull Algorithmic benefit!

Blogging SEO: Make it Fast!

Google Page Speed Tool: Go check your Blog right now!https://developers.google.com/speed/pagespeed/insights/

Blogging SEO: Google Webmaster Tools

Google Provides you a TON of Info on your site!

https://www.google.com/webmasters/tools/

Blogging SEO: Google Webmaster Tools

“How to Verify your Site with Google” – Watch this Video!

http://youtu.be/wBAccFPnoeg

Blogging SEO: Recommended Plug-ins

1. Best SEO Plugin: Yoast SEO https://wordpress.org/plugins/wordpress-seo/

2. Best Social Share Plugin: Digg Digg http://wordpress.org/plugins/digg-digg/

3. Best Commenting Plugin: Disqus http://wordpress.org/plugins/disqus-comment-system/

4. Best Page Speed Plugin: Quick Cache https://wordpress.org/plugins/quick-cache/

5. Best Recipe Plugin: WP Ultimate Recipe https://wordpress.org/plugins/wp-ultimate-recipe/

6. Best Schematic Plugin: WP Ultimate Schema Rich Snippets: https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/

7. Best Related Posts Plugin: nRelate Related Content: https://wordpress.org/plugins/nrelate-related-content/screenshots/

3. Link Building for Bloggers“Is your site a linkable resource?”

Google Link Building Targets & Victims:

Directory Submissions

Blog Comments

Mass Guest PostingArticle Directories

Advertorials

Reciprocal Links

Social Bookmarking

Widget Links

Spun Content

Paid Links

Anchor Text Rich Links

Design by Links

Press Releases

Web 2.0 Links

Forums

Google Link Building Targets & Victims:

Directory Submissions

Blog Comments

Mass Guest PostingArticle Directories

Advertorials

Reciprocal Links

Social Bookmarking

Widget Links

Spun Content

Paid Links

Anchor Text Rich Links

Design by Links

Press Releases

Web 2.0 Links

Forums

So what does Google want?

The 4 Tenants of Google-Friendly Links:

1. Does the link provide clear value to the user?

2. Is the link niche-relevant and worthy of Google consideration?

3. Does the link actually get clicked and send some measureable form of trackable analytics traffic?

The 4 Tenants of Google-Friendly Links:

And most importantly….

4. Was the link given or “earned” freely?

What is “Evergreen” Content?

Why Choose Evergreen Content?

Evergeen Content BEST Practices:

1. Update the Content regularly. Shoot for twice a year!

2. Make it Shareable.

3. Outreach: Pinterest, SMO Channels, Follower Wonk, ZoomProfiler etc.

4. Promote: Paid Stumbles, Facebook Ads, Promoted Tweets, Google Adwords

5. Syndication: Outbrain, Taboola, Zemanta – “Pay for Awesome” - eyeballs

Evergreen Content = TONS of Links!

Find Food Blogging Link Opportunities

Find Food-Related Link Opportunities with Google Search Operator searches:

<food blogging> + “recommended resources”/”suggested resources”<food blogging> + “useful resources”/”interesting resources”<food blogging> + “favorite resources”<food blogging> + “recommended sites”/”suggested sites”<food blogging> + “useful sites”/”interesting sites”<food blogging> + “favorite sites”<food blogging> + “recommended websites”/”suggested websites”<food blogging> + “useful websites”/”interesting websites”<food blogging> + “favorite websites”<food blogging> + inurl:links/resources<food blogging> + inanchor:links/resources

Change Keywords out to generate expanded link queries:<food>, <recipes>, <food blogs>, <food bloggers>, etc.

Browse 10,000 URL Operator Strings here: http://bit.ly/1dvVyx5

Some Final Thoughts

Authorship is MANDATORY for bloggers!

Author-Tied content will be ranked higher!

Basic blogging SEO comes down to the use of the KISS Method.

Faster blogs rank higher in Google!

Use Google Operator searches for HUGE link opportunities!

Blogging is a Marathon not a Sprint!

The BEST link building blog vehicle is Evergreen Content!

And Remember this about Blogging…

The Big Bear Guide to Blogging SEO - Camp Blogaway 2014

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