The Big Promise: Oxfam online campaign for education

transcript

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‘The Big Promise’

HEALTH AND EDUCATION

FOR ALL

Oxfam International

Project objectives

1. Build a public mandate that governments must keep aid promises and renew commitment to meeting the MDGs.

Project objectives

2. Directly influence the Italian Government to challenge their “aid is outdated” narrative, and put poverty and aid promises prominently on the Italian G8 agenda.

Online objectives:

1. Increased numbers of campaign supporters in key countries

Online objectives:

2. Increased number of visitors to Oxfam International website and affiliate sites in key markets

Online objectives:

3. Increased presence of campaign issues in relevant online media and social networking sites

Already determined improvements

• Counter

• Shorter user-journey

• Make promise within online community

• Invite friends from/within online community

Objectives

1. Increased numbers of campaign supporters in key countries (e-mailadresses and engagement without requiring e-mailadress)

2. Increased number of visitors to Oxfam International website and affiliate sites in key markets

3. Increased presence of campaign issues in relevant online media and social networking sites

Questions

1. What ideas do you have for promotion (for example UK, Netherlands, France etc.)?

2. How can we improve viral effect? (with little $)

Wendy Hoenkamp (Oxfam Novib / Netherlands) wendy.hoenkamp@oxfamnovib.nl

www.twitter.com/wendyhk

The Big Promise: Oxfam online campaign for education

Devices & Hardware