The Burtch Works StudySalaries of Predictive Analytics ProfessionalsSeptember 2017

@BurtchWorks #BWstudy

Today’s Speakers

Meghan SheaExecutive Recruiter

Sandy MarmittPartner, Executive Recruiter

5th Annual Study

Compensation & demographic data

1,752 predictive analytics professionals

Base salaries, plus bonuses

Job category

Industry & region

Residency status

Education & gender

Today

Identifying predictive analytics professionals

Demographic profile

Salary changes and trends

Other noteworthy findings

Key trends and implications

Live Q&A

Identifying Predictive Analytics Professionals

Predictive Analytics Professionals are…

Working with vast quantities of (mostly structured) data

Gleaning insights via model development

Prescribing action for their organization

Predictive Analytics Professionals have…Formal training in a traditional program:

StatisticsMathematicsOperations Research Economics

Experience with new programs:MS in Predictive AnalyticsMS in Business Analytics

Training through MOOCs or bootcamps:Coursera, Udacity, Metis, etc.

Using traditional analytics toolsR

SASSQL

Experimenting with other toolsPython

HiveHadoop

SparkData visualization

Predictive Analytics Professionals are…

PAPs are increasingly supporting

open source tools

Predictive Analytics Pros

R

42%

SAS

39%

Python

20%

Burtch Works © 2017

41% 41% 42%

16%20%

59%

43%39%

0%

20%

40%

60%

80%

100%

2015 2016 2017

Predictive Analytics tool preference over time

R

Python*

SAS

Burtch Works © 2017*Python option added in 2016

Predictive Analytics Professionals don’t includeWeb Analytics

Traditional MBA’s

Business Intelligence

Information Technology

Survey and Marketing Researchers

Excel, PowerPoint,

Omniture,

Google Analytics,

Tableau

Predictive Analytics vs. Data SciencePredictive Analytics Professionals

Analyze data to glean insights and prescribe action

Quantitative skills

Structured data

Data Scientists

Analyze data to glean insights and prescribe action

Quantitative skills

Unstructured, streaming data

Computer science/coding

Work on every stage of data life-cycle

© 2017 Burtch Works LLC

Demographic Profile

Profiles matched to job categories

Individual Contributors

Level 1: 1-3 years of experienceearly career professional

Level 2: 4-8 yearshands on, more advanced

Level 3: 9+ yearsanalytics subject matter expert

Managers

Level 1: 1-3 direct reportstactical manager

Level 2: 4-9 direct reportsleads a function

Level 3: 10+ direct reports executive leader, sets strategy

© 2017 Burtch Works LLC

Predictive Analytics pros are young

0

100

200

300

400

500

600

700

0-5 6-10 11-15 16-20 21-25 26-30 30+

Years of Experience

Data © 2017 Burtch Works LLC

Pre

dic

tiv

e A

na

lytic

s P

rofe

ssio

na

ls

Predictive Analytics pros are highly educated

Ph.D. ABD

1%Ph.D.

16%

Bachelor's

12%

Master's

71%

Data © 2017 Burtch Works LLC

Many Predictive Analytics pros are foreign born

U.S. Citizen

61%

Other

1%

F-1/OPT

4%

H-1B

16%

Perm.

Resident

18%

Data © 2017 Burtch Works LLC

Over half of early-career Predictive Analytics pros are foreign born

0% 20% 40% 60% 80% 100%

IC-1

IC-2

IC-3

U.S. Citizen H-1B F-1/OPT

Perm. Res. Other

Data © 2017 Burtch Works LLC

Financial Services & Adv/Mktgemploy the most PAPs

0% 5% 10% 15% 20% 25% 30%

Academia/Gov

CPG

Healthcare/Pharma

Corporate-Other

Retail

Consulting

Tech/Telecom/Gaming

Advertising/Marketing

Financial Services

Data © 2017 Burtch Works LLC

27%of Predictive Analytics pros are female

Data © 2017 Burtch Works LLC

36%

of executive leaders are female

11%

of early-career Predictive Analytics pros are female

Data © 2017 Burtch Works LLC

Compensation of Predictive Analytics Professionals

Predictive Analytics salaries are leveling off

Individual Contributors

$0 $50,000 $100,000 $150,000 $200,000 $250,000

IC-1

IC-2

IC-32017

2016

+3%

0%

+4%

$130,000

$95,000

$78,000

Data © 2017 Burtch Works LLC

5-Year Salary Trend: Individual Contributors

Level 2013 2014 2015 2016 2017

IC-1 $65,000 +14% +3% -1% +4%

IC-2 $85,000 +4% +2% +6% 0%

IC-3 $115,000 <1% +9% +1% +3%

Data © 2017 Burtch Works LLC

Predictive Analytics salaries are leveling off

Managers

$0 $50,000 $100,000 $150,000 $200,000 $250,000

MG-1

MG-2

MG-32017

2016

+8%

+1%

0%

$177,000

$130,000

$243.5k

Data © 2017 Burtch Works LLC

5-Year Salary Trend: Managers

Level 2013 2014 2015 2016 2017

MG-1 $120,000 +2% +3% +4% 0%

MG-2 $151,500 +6% +6% +4% +1%

MG-3 $215,000 +5% +4% -4% +8%

Data © 2017 Burtch Works LLC

Additional Findings

Residency trends show strong interest among citizens at early career level

0% 20% 40% 60% 80% 100%

2015

2016

2017

U.S. Citizen H-1B F-1/OPT

Perm. Res. Other

Data © 2017 Burtch Works LLC

Predictive Analytics Pros with advanced degrees earn more

Master’s, 64%

Master’s, 59%

Master’s, 48%

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

Bachelor's Master's Ph.D.

Data © 2017 Burtch Works LLCLevel 1 Managers

$122k$132k $135k

$140K

West Coast

Midwest

Northeast

Coastal Predictive Analytics Pros earn higher salaries

Level 1 Managers

$126K

$135K

Data © 2017 Burtch Works LLC

Salaries vary by industry

Level 3 Individual ContributorsData © 2017 Burtch Works LLC

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

Advertising/Marketing

Consulting CPG FinancialServices

Healthcare/Pharma

Retail Tech/Telecom/Gaming

Other Corporate

Predictive Analytics salary increases when changing jobs

Data © 2017 Burtch Works LLC

14.3%median base salary

increase when changing jobs

0%

5%

10%

15%

20%

25%

30%

1-5% 6-10% 11-15% 16-20% 21-25% 26-30% 31%+

Predictive Analytics salary increases when changing jobs

Data © 2017 Burtch Works LLC

Recap/Demographicsof Predictive Analytics Pros

71% hold a Master’s, 17% hold PhD’s

58% have 10 or less years’ experience

45% employed in financial services or in marketing/advertising

39% foreign-born

27% female

Data © 2017 Burtch Works LLC

Recap/Compensationof Predictive Analytics Pros

Base salaries shifted only by single digits

Highest increase for executive leaders

Highest salaries paid on the coasts

Salaries vary significantly by industry

Master’s/PhD’s earn higher salaries

Data © 2017 Burtch Works LLC

Additional data is available in our full report

burtchworks.com/study

35+ pagesDemographicsCompensationYear-Over-Year TrendsQualitative Insights Quartiles/Means

Major trends &implications

Use cases for Predictive Analytics are diversifying

Master’s, 64%

Master’s, 59%

Master’s, 48%

0%

10%

20%

30%

40%

50%

60%

2015 2016 2017

Data © 2017 Burtch Works LLC

Financial Services & Advertising/Marketing

All Other Industries

Percentage of PAPs Employed by Industry

Lines between Predictive Analytics and Data Science continue to blur

Companies need insight to drive value

Analytics needs ambassadors

Contingency &Retained Services

Entry Analyst up to Chief Analytics Officer

info@burtchworks.com

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