The Business of UX - People Process and Tech - Miner, Toft

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Slides from June 24 presentation to Business Innovation Growth Council and the Charlotte Regional Technology Executives Council (CRTEC). Presented by Scott Miner and Niels Toft from Technekes.

transcript

Hi. Thanks for having us.

What we’re covering this morning:Building a Lean & Mean UX Practice

UX People UX Process UX Tech

@nitoft Sr. UX Dev Technekes

@scott_designDir. UX / CS Technekes

Quick Poll

How many have an UX team in-house?

How many manage or outsource a UX team?

How many are thinking about establishing a

UX team?

BIG DATA CRM & ERP

Sales Force Tools / Tiny Smart Apps Marketing

Automation

What we’re up to at Technekes

Incentive Management

The Lab

UX Team: 4

2 UX Dev !Front end developers

1 UX Production !Maintenance UI, workflow and email production

2 Design !Print and variable data production / traffic

CS Team: 2.5

.5 Copy !Words

1 UXCS MGR !IA/BA Team lead

How we spend a year

Training & ResearchUX Maintenance & Iterative Enhancements

Prototypes

Major Releases

Overhead

Production Ready Launches150-300 Hours Per

Concept Demos 100-150 Hours Per

Micro Releases / Adds / Changes / Bugfix

HR / Time Tracking

New Widgets / Frameworks / Conferences

Pro BonoNPO Work

Support 20+ Web Apps UX Maintenance & Iterative Enhancements Micro Releases / Adds / Changes / Bugfix

5-8 Net New Web Apps Major Releases Production Ready Launches 150-300 Hours Per

10 Proof of Concepts Prototype Development Concept Demos 100-150 Hours Per

Volume

UX Trivia

What year was the term User Experience created?

A. 1961

B. 1979

C. 1995

D. 2001

Bonus: Who coined the term, or what company did they work at?

https://medium.com/user-experience-researche/the-history-of-user-experience-design-5d87d1f81f5a

UX People Stacking the right folks on the right work & creating a happy team dynamic

Identity Crisis

UX

IA

UI

BAUsability

Graphic Designer

ID

DEV

User Researcher

CD

Writer

Content Strategist

QAFEE

FEDCX

DEV OPS

University Gap What we’re not getting.

Great UI Resources Great designers, not current coders

Business Acumen Delivery only focus

Reference Work Repeated school projects

CLT Capacity Good News for UX’ers, Bad News for Hiring Managers.

154Postings for UX

Last 24 mos / In Charlotte

11Active Candidates

Current / In Charlotte

!

!

UX Dev UI Builder | Coder | Tester

IA/BA Organization | Process Flow

Business Rules | Architect

Graphic Design Brand | Print | UI Elements | Fine Art

!Sweet Spot

!Sweet Spot

!Sweet Spot

๏Highly Specialized

๏Highly Specialized

Bulk of job seekers & new grads

“Jack of all trades”

๏Product Manager

Specialization Gap

From Generalist to Specialist

Every time you make a hire, it affords your team members to narrow their

focus and specialize. !

Consumer UX

Enterprise UX

Consumer/Enterprise Continuum

Brand Social

B2C Web Apps

Data Visualization

B2B Web Apps

CRM/ERP Frontend Workflow

Lead Gen

Websites

Instrumentation

Content MarketingMobile

Salesforce tools

Where to look High and Low

Out of Town CLT super limited

Staffing Agencies Try for a fee

Meet Ups Good local networking

Code Academies

Ratio of UX to Dev team (swag)

1:5Minimum 2

How many to get!

Voracious Reader (Self-Educator)

Loves client meetings (Business Acumen)

Great Estimator (Planning)

Whiteboarder & Doodler (Creative)

Master Critiquer (Collaborator)

What to look for (in an amazing candidate)

Kind (non-negotiable)

Attract & Retain Change things that are in reach of changing.

More This Less This Incentives

Review Examples Whiteboards and Prototypes

Design Challenge Time-boxed assignment.

How to Qualify

Research Background Social Media is Revealing

Structuring The Team

Scrum Team Product Focus

Agency Style UX Director

UX Trivia

What company invented the GUI - Graphic User Interface.

A. Apple

B. Xerox PARC

C. IBM

D. Commodore

Bonus: What Year?

https://medium.com/user-experience-researche/the-history-of-user-experience-design-5d87d1f81f5a

Evangelizing UX for Adoption

Monetizing UX / ROI

Enhanced Customer

Service

Rapid Prototype

Ideas

Give Back Time

eCom Conversion

Rates

Build Brand

Loyalty

UX Maturity Modelhttp://johnnyholland.org/2010/04/planning-your-ux-strategy/

Taking the Pulse of Enterprise UX

Mega Corp International Blue Sky Agency

Agile Continuum

Dreadful approval process

Team Silos

Limited access to customers

General lack of awareness of UX and Agile

UX Process Inventing things. Organizing. Getting work done on time.

Process

Sketch-up Flow Sketch-up UI

Document Flows Design UI Wireframes

Build Prototype User Testing

Critique UIIAConcept Critique UAT

Lo-Fi Refine

High-Fi

Wireframing

Critique Always

Agile Manifesto !

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

February 13, 2001, at The Lodge at Snowbird ski resort in the Wasatch mountains of Utah

Agile Development Encourages Innovation

http://www.agile-tools.net/scrum.asp

In a Nutshell…

The Wagile Trap

(The Wagile Pit of Despair)

Agile Nirvana

Land of Waterfall

Work Blocks

Process TimeCode

For Efficiency, Embrace Patterns

Jira + Agile

Sprint Management Story Card Flow

Asana Pivotal Tracker

Lightweight Tools

Choices Abound

Team Collaboration

File Share

Non-Developer Prototyping

Patient Assistance Program: The 180 hour prototype

UX Technology

UX DepartmentTechnical Responsibility

!!

1. Prototyping 2. Maintaining Live Apps

!

1. Prototyping

2. Maintaining Live Apps

Wrapping it up…

UX People UX Process UX Tech

Attract & Retain specialized

people —

know what you’re looking for

patterns —

be agile

Leverage frameworks

— keep current

Thanks for joining!!

!

!

Drop us a line or hit us up on Twitter:

Scott Miner | @scott_design | scott.miner@technekes.com

Niels Toft | @nitoft | niels.toft@technekes.com

!