The case for social media

transcript

The Case for Social Media

Social Media: What’s the Fuss? • Years to Reach 50 Million Users

– Radio: 38 years– TV:13 years– Internet Explorer: 4 years– Facebook: 9 months to reach 100 million

Social Media is Growing Rapidly

Social Media Revolution Refresh http://vimeo.com/11551721

If Facebook Was a Country

Your Customers • 1 Billion Facebook users• 50% of Facebook users log on every

day• Facebook tops Google for weekly

traffic• 20% of Facebook users have

purchased something because of ads or comments

Your Customers are on Facebook

Middle Age Women

2nd fastest growing demographic on FacebookSocial Media Revolution Refresh http://vimeo.com/11551721

Not Just Facebook• A new member joins LinkedIn every

second• YouTube: 2nd largest search engine• 93% of marketers use social media

for business• 1 in 5 couples meet online

Consumers Turn to Social• 37 million people watched this Super

Bowl ad

On YouTube

Social is a News Source

Twitter Competes with CNN

Driving Sales• By 2016, more than half of the

dollars spent in US retail will be influenced by the web.

• 20% of Facebook users have purchased something because of ads or comments

• 67% of B2C marketers say they got a customer from Facebook

Social Media What’s the Fuss?

Roundpeg Small Business Social Media Survey 2012

Social vs. Traditional Media• Cost • Reach• Flexibility• Measurability

Social vs Pay Per Click (PPC)

http://blog.eloqua.com/whats-the-real-roi-of-content-marketing/

Social: More than Advertising

Copyright Roundpeg

Creating Conversation

Talk to your customers, not at them

SOCIAL MEDIA AND SALES

Home Team Advantage

Making Connections

The ROI of Social Media?

“We don’t have a choice on whether we DO social media … the question is how well will we DO it.”

…Eric Qualman, SocialnomicsSocial Media Revolution Refresh http://vimeo.com/11551721

Social Can Help Customers• Find You• Get to Know You• Learn about HVAC• Learn About Specials, Promotions

and Products• Resolve Service Issues• Refer You

Social Is Not Advertising • Pick the right network• Listen more, talk less• Mix personal and business – Social is

the human side of your business• It’s NOT one size fits all• Cocktail party rule

General Rules: Social Media Is• Strategic

– Have a plan, set goals and measure results

• About Ego – If you want to be noticed, pay attention

to others

• Personal – Decide what your brand personality will

• Not Time Consuming– 15 Minutes a Day

Which Network is Right for You? • Target Audience

– Consumer or Commercial

• Business Objectives– Awareness, Loyalty or Lead Generation

• Do NOT Connect all Social Accounts– Messages are different by channel

Facebook Tactics• Facebook is about:

• Pictures, pictures, pictures• The human side of your business• Connecting with people who know you

• Profiles vs. Pages• People have profiles and friends • Companies have pages and fans

Facebook Content• Think of Facebook as a Barbeque• Information and pictures about:

– Employees, events, and customers– Community information– Contests, Offers, FAQ’s Trivia, – Surveys and Polls

Facebook Status Updates• Fans rarely come back to your page• Facebook content has a 36 hour shelf

life• Minimum 4 x a week – Don’t forget

weekends• Maximum 2 x a day – Don’t over

share• Remember it is their Playground

– New Move to Promote Ads, Changes Views

FACEBOOK VS YOUR WEBSITE

Do you need both?

Facebook - Build Community• Pictures, pictures,

pictures• Show the human side• Community involvement• Hints, tips and offers• Testimonials, videos and

pictures• Update 5 – 7 times a

week• Drive traffic to website

Website - Build Customers• Company Information• Product Information• Brand connection• Videos, Surveys,

Conversion Forms• Industry Updates• Update 3 – 5 times a

week• Newsletter sign up• Schedule appointment

Are You Ready for Company?• Modern Website• Current Content • Conversion Opportunities

–Surveys, Downloads, Video• Traffic Tracking Program

Twitter tactics• Twitter is about what’s happening

NOW• It is about conversations• It is time consuming (30 – 60 Minutes

a day)

What Can You Do• Connect with clients and suppliers• Check up on the competition• Resolve customer service issues• Thank and reward people • Ask questions, conduct research,

stay on top of breaking news• TALK TO PEOPLE NOT AT THEM!

Connect with New People• It is a place to connect with new

people– No permission to join a conversation

• Search for people and topics• Follow people who follow your friends• Follow people who follow you

– Check for spammers

• Ask questions

Why LinkedIN?• It is your address book on steroids

LinkedIN Tactics• Build your network• Status Updates at least once a week

– Professional accomplishments– Company and individual success– New projects, new hires– Links to articles, blog posts, and videos

• Recommend and endorse your contacts

• Join groups• Selectively ask for help

All Roads Lead to Your Website

DON’T FORGET EMAIL

Next Steps1. Audit Your Website2. Stalk Your Competitors3. Get a Gmail Account4. Set goals: Awareness, loyalty,

referrals, sales5. Measure results 6. Modify and begin again

Lorraine Ballwww.roundpeg.biz

lorraine@roundpeg.biz@roundpeg