The Cash Strapped Marketer’s Guide to SEO

Helen Pollitt // Avenue Digital

avenuedigital.com/brightonseo2019

@HelenPollitt1

Helen Pollitt – Head of Digital

THE CASH STRAPPED MARKETER’S GUIDE TO SEO

@HelenPollitt1

Impact from insight

In-house

Agency

You’re here for another

talk

Time

Cash

Resources

Knowledge

STEP 1 - ASSESS

@HelenPollitt1

Gap analysis- resources

What are your

strengths?

Where are you

already excelling?

What’s your current budget?

STEP 2 - STRATEGY

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Start small

Think outside the box

Video SEO

Amazon SEO

Local SEO

Reputation management

Click rate optimisation

Image search

App store optimisation

Set expectations

Look for niches

Ignore “best practice”

Prioritise

STEP 3 - IMPLEMENT

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Competitor research

Custom search

engines

Content gap analysis

Backlinks

Education

Use thought leaders

#journorequest#prrequest

Mine your partnerships

SERP domination

Standard SERPs

Rich results

Enriched results

Featured snippets

Knowledge panels

User intent in the SERPs

Improve existing content

Report

Automation

Google alerts

Learn from PPCLearn from PPC

Tools

Analytics

Keyword research

Keyword monitoring

Backlink analysis

Crawling

Impact from insight

FIND OUT MORE

@HelenPollitt1

helen.pollitt@avenuedigital.com

avenuedigital.com