Post on 19-Apr-2018
transcript
Promotional Products Association International3125 Skyway Circle North • Irving, Texas 75038-3526
888-I-AM-PPAI (426-7724)www.promoideas.org/facts
Logo + Product= Impact
Mothers Care For Tomorrow’s Children
To lower premature births and complications and to inspire pregnant women to take
care of themselves during pregnancy, a prenatal provider encouraged visits to the
clinic and classes about the birth process. Women who attended classes or doctor’s
visits at the prenatal provider sites in Hawaii, received a gift imprinted with the
company name and toll-free number and an illustration of a pregnant woman.
These women were told on a flier exactly what gifts they would receive for going to
their appointments: a calendar-note board, a fanny pack and a maternity T-shirt to
promote loose-fitting clothing. A tote bag for carrying needed items to appointments
was the fourth gift, followed by an insulated lunch bag and a water bottle to
encourage healthy eating. Radio, TV, publications and high school
newsletters also promoted this program.
The program’s success promoted an expansion from seven statewide incentive
sites to 12 sites.
Safety In The Home
The Children & Families Commission of Orange County, California developed
a program to create awareness and promote safety in the home.
The Commission produced:
• Door-hanger thermometers to use when
checking bath temperatures
• Magnets children can refer to in the event of an emergency
Both awareness tools were produced in English and in Spanish. While the
Commission and the families it serves were very grateful for these items, the
most rewarding results occur with each safe bath time and each time a child
is comforted during an emergency.
Everyday, In Every Way--Promotional Products Work
Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted
audience in a tangible, long-lasting and memorable manner. Studies show that a company using a promotional product as
its primary marketing piece gains an 85-percent increase in positive brand image by consumers.
But promotional products can do more than just promote a brand. Our industry is filled with professionals who passionately
pursue and fulfill programs that bring a return on investment to charities and hospitals, to families and children in need
and to their communities across the country.
Companies and nonprofit organizations big and small utilize the power of promotional products. Below is a quick snapshot of
some impactful promotional campaigns.
A nutritional snack box, imprinted bags, safe bath-time products––they’re community. They’re life-saving. They’re undeniably impactful.
Promotional Products Disaster Relief
An organization based in Washington, D.C planned a nutrition seminar and to offer healthy snacks
in a branded lunch box to reinforce the importance of nutrition. The weekend of the event was
also the weekend that a hurricane swept the East coast. The organization quickly transformed the
snack boxes into a hurricane readiness kit for the attendees. The transformed kits included a fruit
bar, a can of tuna, a solar-powered flash light and dental hygiene items.
The kits were both a huge hit and a tremendous help to East coast citizens preparing
for a natural disaster.
Health Awareness
Children’s activities from the across the country—from Bryan LGH Medical
Center in Lincoln Nebraska to Primrose Middle School in Tennessee—are
promoting health awareness by giving children and families ultra-violet
meter watches. UV ultraviolet meter watches are a great reminder for
children and adults to think carefully about sun exposure. The product can be
used over and over when playing outside or participating in outdoor events.
Each watch serves as a reminder to reapply sun screen, seek shade or
wear protective clothing as the sun’s rays become stronger.
Infant-Care Education
St. Joseph’s Hospital infant-care education campaign gives new parents
a helpful “how to” introduction to their baby’s development. The multi-
product campaign features a custom-designed baby book, I Got My Start
At St. Joseph’s. Full of safety tips, an immunization chart and a record
for tracking the infant’s growth and milestones, the book is available in
English and Spanish. Folders that match the baby book allow parents to
take home important documents as well as useful tips such as advice on
breast-feeding and bathing the infant. A CD holder and a soothing music
CD are also included to remind parents about the important of exposing
newborns to music.
This delightful program provides a sense of goodwill for the Hospital as
well as new education about infants for parents.
Logo + Products = Impact | www.promoideas.org/facts Logo + Products = Impact | www.promoideas.org/facts
Outreach And Education
The Nutrition Outreach and Education Program (NOEP) of New York strives to increase
participation in the Food Stamp Program, School Breakfast Program and Summer Food
Service Program by “food insecure” households in New York State. For the first campaign
to raise this awareness, NOEP developed promotional tote bags to give out for use at local
food pantries.
The message, “Heat or Eat—You Don’t Have to Choose” was imprinted on these
reusable tote bags with contact information for the local Food Stamp information office.
This gave the recipient a useful product, important information and promoted this
information in the community.
According to an NOEP administrator, “Hunger does have a cure and without
promotional materials, agencies like NOEP would not have a large enough voice to
reach those that truly need their services. As our economy changes so will the need
for Food Stamps. It’s with promotional items and collateral materials that we can
work together to create a difference.”
Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted
audience in a tangible, long-lasting and memorable manner. Studies show that a company using a promotional product as
its primary marketing piece gains an 85-percent increase in positive brand image by consumers.
But promotional products can do more than just promote a brand. Our industry is filled with professionals who passionately
pursue and fulfill programs that bring a return on investment to charities and hospitals, to families and children in need
and to their communities across the country.
Companies and nonprofit organizations big and small utilize the power of promotional products. Below is a quick snapshot of
some impactful promotional campaigns.
A nutritional snack box, imprinted bags, safe bath-time products––they’re community. They’re life-saving. They’re undeniably impactful.
Promotional Products Disaster Relief
An organization based in Washington, D.C planned a nutrition seminar and to offer healthy snacks
in a branded lunch box to reinforce the importance of nutrition. The weekend of the event was
also the weekend that a hurricane swept the East coast. The organization quickly transformed the
snack boxes into a hurricane readiness kit for the attendees. The transformed kits included a fruit
bar, a can of tuna, a solar-powered flash light and dental hygiene items.
The kits were both a huge hit and a tremendous help to East coast citizens preparing
for a natural disaster.
Health Awareness
Children’s activities from the across the country—from Bryan LGH Medical
Center in Lincoln Nebraska to Primrose Middle School in Tennessee—are
promoting health awareness by giving children and families ultra-violet
meter watches. UV ultraviolet meter watches are a great reminder for
children and adults to think carefully about sun exposure. The product can be
used over and over when playing outside or participating in outdoor events.
Each watch serves as a reminder to reapply sun screen, seek shade or
wear protective clothing as the sun’s rays become stronger.
Infant-Care Education
St. Joseph’s Hospital infant-care education campaign gives new parents
a helpful “how to” introduction to their baby’s development. The multi-
product campaign features a custom-designed baby book, I Got My Start
At St. Joseph’s. Full of safety tips, an immunization chart and a record
for tracking the infant’s growth and milestones, the book is available in
English and Spanish. Folders that match the baby book allow parents to
take home important documents as well as useful tips such as advice on
breast-feeding and bathing the infant. A CD holder and a soothing music
CD are also included to remind parents about the important of exposing
newborns to music.
This delightful program provides a sense of goodwill for the Hospital as
well as new education about infants for parents.
Logo + Products = Impact | www.promoideas.org/facts Logo + Products = Impact | www.promoideas.org/facts
Outreach And Education
The Nutrition Outreach and Education Program (NOEP) of New York strives to increase
participation in the Food Stamp Program, School Breakfast Program and Summer Food
Service Program by “food insecure” households in New York State. For the first campaign
to raise this awareness, NOEP developed promotional tote bags to give out for use at local
food pantries.
The message, “Heat or Eat—You Don’t Have to Choose” was imprinted on these
reusable tote bags with contact information for the local Food Stamp information office.
This gave the recipient a useful product, important information and promoted this
information in the community.
According to an NOEP administrator, “Hunger does have a cure and without
promotional materials, agencies like NOEP would not have a large enough voice to
reach those that truly need their services. As our economy changes so will the need
for Food Stamps. It’s with promotional items and collateral materials that we can
work together to create a difference.”
Promotional Products Association International3125 Skyway Circle North • Irving, Texas 75038-3526
888-I-AM-PPAI (426-7724)www.promoideas.org/facts
Logo + Product= Impact
Mothers Care For Tomorrow’s Children
To lower premature births and complications and to inspire pregnant women to take
care of themselves during pregnancy, a prenatal provider encouraged visits to the
clinic and classes about the birth process. Women who attended classes or doctor’s
visits at the prenatal provider sites in Hawaii, received a gift imprinted with the
company name and toll-free number and an illustration of a pregnant woman.
These women were told on a flier exactly what gifts they would receive for going to
their appointments: a calendar-note board, a fanny pack and a maternity T-shirt to
promote loose-fitting clothing. A tote bag for carrying needed items to appointments
was the fourth gift, followed by an insulated lunch bag and a water bottle to
encourage healthy eating. Radio, TV, publications and high school
newsletters also promoted this program.
The program’s success promoted an expansion from seven statewide incentive
sites to 12 sites.
Safety In The Home
The Children & Families Commission of Orange County, California developed
a program to create awareness and promote safety in the home.
The Commission produced:
• Door-hanger thermometers to use when
checking bath temperatures
• Magnets children can refer to in the event of an emergency
Both awareness tools were produced in English and in Spanish. While the
Commission and the families it serves were very grateful for these items, the
most rewarding results occur with each safe bath time and each time a child
is comforted during an emergency.
Everyday, In Every Way--Promotional Products Work