the coopA sustainable toy company

by Federico Rios | Carnegie Mellon Universitythe coop 2

the coopThis toy brand, inspired by racing vehicles of the 1950’s and 60’s, is a highly ecological alternative to the mass produced toys of today.

These rideable toys are handmade, using reclaimed woods and few new materials. They contain precision bearings and premium hardware, allowing them to stand multiple generations of use.

by Federico Rios | Carnegie Mellon Universitythe coop 3

Unconventional

Traditional

Institutional Home Use

Area of OpportunityAn innovative, sustainable, high quality, fun toy line for home use.

by Federico Rios | Carnegie Mellon Universitythe coop 4

azulejo

petirrojopescador

The coop brand is comprised of three different rideable toys: a balance bike, a two-kid trike, and a foot-to-floor ride-on. The model names are spanish words for small and nimble birds: The Kingfisher, Robin, and Bluebird.

by Federico Rios | Carnegie Mellon Universitythe coop 5

The design of The Coop toys makes it easy to dismantle them after their useful life. All screws can be removed with the included allen key. The naturally dyed wooden parts are 100 % recyclable, and the molded plywood pieces are sourced from environmentally friendly and sustainable plantations.

After your toy has enriched many young lives in your family and you choose to dismantle it, the company offers a refund program. Simply place all of the hardware inside the included self-addressed envelope, and send it back to The Coop for a 10% reimbursement of your purchase price.This reclaimed hardware will be used by The Coop to build new toys.

Designed for Dissasembly

The Coop Goes Full Cycle

by Federico Rios | Carnegie Mellon Universitythe coop 6

pescadorThis push bike is a great transitionary product for young ones between a tricyle and a pedal bicycle.

A push bike teaches your child the coordination and balance necessary to ride a full-size bike later on.

Inspired by 1960’s Cafe Racers, the low seating position and aggressive curves deliver a look that sets it appart from other push bikes in this category.

by Federico Rios | Carnegie Mellon Universitythe coop 7

1. Unbox

2. Assemble

3. Ride!

The push bike comes mostly assembled out of the box. Packed flat to maximize shipping efficiency and reduce cost.

Insert handlebar through fork holes, fit wheels, and tighten with provided capnuts. Easy as that.

The bike goes from box to ride-ready in minutes

by Federico Rios | Carnegie Mellon Universitythe coop 8

5.25”

12”31.75”

20.25”

14.75”

Bike Dimensions

Material and Construction Highlights

Upholstered Seat allows the rider to enjoy hours of healthy activity.

Standardized Hardware is child-safe. The large button-head screws prevent injuries, and all can be tightened with the provided allen key.

by Federico Rios | Carnegie Mellon Universitythe coop 9

petirrojoThis two-person trike is designed with collaborative play in mind. It can be ridden alone, or by two people, with the back support doubling as a secondary handle, and the back wheel assembly acting as a safe and sturdy platform for a second rider.

The trike shares the same front assembly as the Pescador balance bike, reducing the number of different parts that need to be manufactured.

by Federico Rios | Carnegie Mellon Universitythe coop 10

1. Unbox

2. Assemble

3. Ride!

Insert and secure both handles, attach rear wheel assembly to main body, fit front wheel to fork.

One or two riders, equally fun.

The included necessary tools and easy instructions ensure a fast and simple assembly process.

by Federico Rios | Carnegie Mellon Universitythe coop 11

32”

14.5”

6.5”

12”

10”

17”

Trike Dimensions

Material and Construction Highlights

Untreated Birch Handles offer a comfortable grip and absorb natural hand oils. Developing a unique look as distinct as each toy.

Molded Plywood Construction keeps these toys plastic free.

by Federico Rios | Carnegie Mellon Universitythe coop 12

azulejoA peculiar ride-on, this toy lets your kid steer with the back caster using their hips, creating fun and unexpected twirling motions.

High performance bearings inset in the front wheels separate the azulejo from its competitors, and the highest quality construction methods will keep this toy in your family for generations.

by Federico Rios | Carnegie Mellon Universitythe coop 13

1. Unbox

2. Assemble

3. Ride!

Insert and secure handlebar and front wheel axle, and this toy is good to go.

Bounce and twirl up and down the living room floor.

Package includes bag to return all hardware to the company after the product’s lifespan.

by Federico Rios | Carnegie Mellon Universitythe coop 14

16”

10”22.75”

12.5”

13.75”

15.25”

Ride-On Dimensions

Material and Construction Highlights

Hinged Plywood Arc unsuported on the seat end, gives this ride-on a bouncy and comfortable ride.

Reclaimed Wood components reduce the need for new materials.

Solid PVC front wheel axle makes this toy relisient enough for the toughest of riders.

by Federico Rios | Carnegie Mellon Universitythe coop 15

Concept Design

by Federico Rios | Carnegie Mellon Universitythe coop 16

Building the Toys