Post on 03-Sep-2014
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Who, What When, Where, Why?
This app is for lazy, forgetful, working – middleclass and workaholics
People trying to save money or worried about leaving appliances on
Whenever away from home While at work or out socialising For peace of mind
Problem You often go to work or go out and can’t
remember if you switched the heating or appliances off before you left. Your bills could be high because of this happening regularly
Core Question What can you do when you are at work or
away from home and you can’t remember if you switched everything off?
Key Insights You arrive at work and you think you left
the iron on or another appliance. Perhaps you forgot to turn the heating off and are worried about your bill being excessively high. Just check the app and make sure everything is off
Elevator Pitch Our team, The Dark Fire Stars, has
developed an app that we think will be very useful for all homeowners for economic reasons as well as safety issues.
Keep an eye on bills Manage appliances Safety reasons Convenience Peace of mind
Users Full time workers People who live alone so house is often
empty Busy families Professionals People with active social lives Ages 20 – 50
Competitors Hive – Heating , hot water, temperature
graph, pipe freeze protection - £199 Tado – Detects if someone is in the home,
controls temperature, save energy – £6.99 month or £249 to buy
myHome - Heating and burglar alarm - £149
Core Feature The apps core feature is the ability to
control appliances in your home while you are away from home
For example being at work and needing to turn off the iron because you left it on by mistake. This provides peace of mind as well as being a handy safety feature.
Competitors tend to focus on heating whereas we are both heating and appliances
MVP Must connect to central hub to control
heating and appliances. Must be able to show user current bill
estimate
Wireframe
Wireframe 2
Wireframe3
Feasibility There will be an installation charge as with all
other apps of this type but we are more reasonable than our main competitors thus giving us an advantage.
Getting help from people with previous experience in creating these apps will be very advantegeous.
The technology already exists and is increasing in popularity with energy providers. If we could stir up some interest it would make getting the app up and running a lot more feasible.
Business model Our plan is to find an energy provider
who would be keen to get involved with the creation of our app.
We can come to an arrangement with the provider which will alleviate the costs of advertising from ourselves leaving us to focus on the development side of things.
We will take a percentage of all sales of the application.
App Design Mock-up
Marketing Strategy Our most influential source of marketing
will be television as not everyone reads papers or magazines but most households own a television.
Secondary will be magazines and newspapers. Home magazines and technology will probably be the way to go as these are probably the most likely to attract customers.