Post on 08-May-2015
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PROJECT MANAGEMENT IN A DIGITAL ENVIRONMENT
SO WHAT EXACTLY IS DIGITAL
Everywhere you go today you hear the word digital. From the computer that you sit in front of to your TV set and of course your mobile device. And yes it does seem as if the whole world is becoming a digital entity.
The fact is that today product management and business are driving digital technology like never before and they need to get their products out into a very fast moving and competitive environment.
Mobile, cloud, social media, virtualization and big data – once considered hot technology trends worth exploring – have moved well beyond the stage of experimentation. They are proven tools that have given birth to an age where technology has become the foundation of any successful business – it's a prime driver of market differentiation, business growth, innovation, adaptability, collaboration and profitability
In line with this requirement more projects are being setup and project managers are now in demand to help deliver digital projects effectively
THE DIGITAL FOOTPRINT
Business Leaders face an era of unprecedented change as mobility, cloud computing business intelligence and social media are transforming businesses and sparking a new wave of wealth creation
Digital technologies drive consumer income and demand which ultimately leads to increased economic growth where business have to adapt very quickly to meet this competitive and diverse market place
A brand is no longer what we tell the customer what it is - The customers tell each other what it is Scott Cook – Founder of Intuit
WEB TECHNOLOGY 2014
Interactive User Journeys
Great Designs
Content Management
Responsive Functionality
Social Media Management
E-Commerce
Intelligent Searching
Multi channel marketing
Application Functionality
Web Rebranding
MARKETING TRENDS 2014
http://www.mediabistro.com/alltwitter/marketing-statistics-2014_b51219
Source
THE PROJECT MANAGEMENT AND BUSINESS PARTNERSHIP
THE PROJECT MANAGEMENT AND BUSINESS PARTNERSHIP
Project management working with business today enables
companies to innovate, plan strategically and ensure a return on
investment through successful project delivery.
With careful business planning and a clear understanding of the
business requirements project management and business will have
a way to manage the product to be developed.
The outcome of the approved requirements will provide a
foundation to communicate what the project needs to accomplish,
in order to satisfy the business’ needs and quality requirements
THE 9 STEP BUSINESS MODEL TO IDENTIFY REQUIREMENTS
http://www.businessmodelgeneration.com/canvas
Alex OsterwalderAlexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world, like GE, P&G, Ericsson, and 3M. Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD
Finalise the concept
Setup the business model
Finalise the marketing plan
Finalise the business case
Source Suppliers Submit Request for Proposal
Review Supplier Scope of Work
(SOW)
On approval handover SOW to the Project Office
Keep inMind
This should be aligned to the size and complexity of the project which would be defined where understanding what the concept is and how this fits into the current infrastructure and maturity of the organisation
DEFINING THE BUSINESS REQUIREMENTS STEP BY STEP
ALIGNING PROJECT MANAGEMENT
Business Requirements
Project Management
Software Development
Project Operations
Project Office
Project Management
Project Operations
Business Requirements
Software Development
Project Office
In order to ensure that the full project delivery in controlled and managed the project office will ensure that confirmed processes and work flows are in place.
This provides leadership and ensures that the Project Management Office will consistently deliver value to the project owners and stakeholders.
ALIGNING PROJECT MANAGEMENT
PMO
Technical alignment
Strategic alignment
Team and resource
management
Project and portfolio
management
Project Operations
Stakeholder managemen
t
ALIGNMENT PROJECT MANAGEMENT
Provide effective project management
Promote collaboration with the business and project teams
Guarantee best practice standards for project delivery
Manage stakeholder relationships
Manage change and risk during the project life cycle
The key advantages of a digital project office would:
TAILORING THE PROJECT
In line with Project Management changing trends businesses want their products moved into the market a lot quicker but with the same quality criteria. Project Management has changed from being a long winded process into what we refer to as agile. The principles remain the same but the durations has become a lot shorter.
Project Initiation
Project Planning
Project Execution
and Control
Project Close Out
Business Requirement
sAnalysis Design Development
Testing ImplementationOnline
Production
Traditional
Agile Project Plan control
Project Plan control
One important factor is to remember when you plan your project processes is to define what is on the critical path and what are the supporting management requirements. The model below reflects how this can be setup
Project Management Software Delivery Life Cycle
Not on Critical Path
The correct level of project management and administration must be planned carefully to support the project during the Software Delivery Lifecycle. It is important to remember that this is always based on the category and size of the project to be deployed
Always on the Critical Path
The development of the product is planned within the SDLC process and this is where the full time, scope and cost is controlled and this is normally managed by a technical project manager
TAILORING THE PROJECT
TAILORING THE PROJECT
Project Management regardless of the environment has to follow the correct process of delivering a project successfully. There are no shortcuts and it is important to note that you need to define a process that will align the best methodologies and practices.
Today there are two main bodies of project management practices
Each methodology has it’s own set of principles and the advantage for you as a project manager is that you can combine the best of both worldsKeep in
Mind
Analyse• Analyse Requirements• Compile System Requirements Specifications• Finalise all test scenarios and test plans
Design
• Compile Functional Solutions• Acquire Solution Integration and Data Migration Inputs• Compile Technical Solution• Design Testing Specifications
Build
• Develop System• Perform Unit Testing• Prepare for testing and Release• Conduct System Walkthrough
Test
• Conduct QA• Resolve Defects• Release for UAT• Conduct UAT• Resolve defects
Deploy• Implement to production environment• Prepare for production handover support• Handover to production and operations support
Keep inMind
The SDLC methodology must be tailored to both the size and risk of the project to ensure that it produces a quality product. This process can be adapted to either a Waterfall or Agile approach. Each phase must have a formal release to ensure all identified tasks have been finalised and approved
TAILORING THE PROJECT
Aligns toInterative
AgileWaterfall
Scrum
Project Management
Software Development
Governance
Planning Analysis Project Documentation
Controlling Design Project Folders
Executing Development Contract Management
Collaborating Testing Project Operations
Communicating Implementation Best Practice
THE DIGITAL PROJECT MANAGER
Planning and managing the implementation of a digital platform using
best practice and skills to balance priorities motivate teams manage stakeholders and deliver results
Agile and quality focussed
THE DIGITAL PROJECT MANAGER
In theory if you know project management then you
ought to be able to project manage any project – it
should be a case of organising the tasks and
monitoring them through to a successful conclusion.
Being a good Digital Project Manager requires a diverse
mix of skills and experience. And to be effective you
need to be more than just organised and a good
communicator.
The ability to prioritise, keeping calm and focused,
being able to let go, not assume too much, being
approachable and having a passion for Digital are all
things that when combined together make for an
awesome Project Manager. Oh, and it helps to have a
sense of humour too!
Ian MayProgramme ManagerCreative JarUnited Kingdom