The Digital Workplace Maturity Model: Moving From Publishing to People

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Andy Jankowski, Director of Intranet Benchmarking Forum North America, presents at Social Intranet Summit Vancouver 2010.

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Digital Workplace Maturity Model

@AndyJankowski

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The Digital Workplace

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A Maturity Model

Big picture needed to have meaningful discussions about potential future strategies

Maturity Model Benchmarking

Detailed view of current position needed to make specific changes

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Our Maturity Model

Not a linear path No one desired destination No one way to get there

Previous Models Our Model

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Four Dimensions

Peer-to-peer working Online Applications

Internal CommunicationsManagement

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Maturity Levels: General

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Maturity Levels: Example

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Maturity Levels: Example

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Patterns of Development

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Relatively little structure

What lacks in structure it makes up for in stimulating social environment

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Communication & Information

Structure

Services

Community & Collaboration

Base

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Mid

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Excel

Market Square

Many small sites running independently

Basic information, starting point

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Retail moves from shops to stalls

Evidence of purposeful design, but still autonomous, organic growthMarket stalls still exist

Some services start to emerge, but clear that no overall plan

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Communication & Information

Structure

Services

Community & Collaboration

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Mid

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Excel

Market Town

Key communication sites

Well designed IntranetsAnd CMS, but not connected

Basic services (room booking)

Social-oriented facilities

Small to medium businesses, where comprehensive system notcost justified

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All grocery needs in one place

Great deal of order, everythinghas a place, no duplication

People drawn to for convenienceand price

Large stores hard too navigateand overwhelming

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Communication & Information

Structure

Services

Community & Collaboration

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Low

Mid

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Excel

Supermarket

Intranet portal

All content in a single placeon a single platform

Eliminate duplicate functions andcontent

Convenient access to informationrather than collaboration

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Like supermarkets “Everything under one roof”, but with more autonomy

Anchor stores to draw people in

More integrated services and social areas

People come not only for efficiency and price, but for a wide range of social and practicalreasons

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Structure

Services

Community & Collaboration

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Mid

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Mall

Federated approach

Several intranet sites runningon a single platform

Usually an anchor site

Social tools or community siteson intranets

Large organizations wantingefficiency and control

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Mixed degree of top down planning and organic growth

Like malls, but with stronger sense of community

People visit for vibrancy, variety and because it iswhere they work and socialize

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Communication & Information

Structure

Services

Community & Collaboration

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Mid

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City Centre

Central infrastructure & services

Locally owned content

Large organizations,several business units,seeking communication &collaboration across boundaries

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Targeting Development

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Targeting Development

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Measurement InteractionBest Practice

@AndyJankowski