Post on 20-May-2020
transcript
PAGE 4
REVIVING
TRADITION AT THE MECCA OF RACING
FA L L 2 0 1 8
INSIDE TRACK
2 THE DIRT
WITH JOHN DEERE?HOW DO YOU
Share your story for the chance to be featured.
It’s your world. How are you pushing it? Hauling it? Loading it? Leveling it? Digging it?
And most important of all — running it? Tell us how you do more than just move earth.
We want to hear your story.
* No purchase necessary. Customer must sign a John Deere promotional release.
Submit your RUN [ YOUR ] WORLD story to dirteditor@JohnDeere.com,
and we’ll send you a free pocketknife or gloves* to show our appreciation!
ERE??
ng iit?
earth.
*See JohnDeere.com/en/articulated-dump-trucks/ for ADT Transmission Assurance Warranty terms and conditions, or contact your dealer for complete details.
† See JohnDeere.com/en/parts-and-service/parts/construction-parts/big-parts-promise/ for Big Parts Promise terms and conditions, or contact your dealer for complete details.
David F. Thorne
Senior Vice President, Sales & MarketingWorldwide Construction & Forestry
CHOICE OFFREE GIFTS*
Rest assured
Many of our customers depend on our E-Series Articulated Dump Trucks (ADTs) to keep materials — and profits — flowing. That’s why these machines are proudly designed and built from the ground up by highly skilled craftsmen at our world-class facility in Davenport, Iowa. Quality is a core value at John Deere, and we take an enormous amount of pride in making these machines as productive and reliable as possible.
Our customers have high expectations when they buy an ADT from John Deere, and we stand behind our promise of exceptional durability. In fact, we’re so confident in the reliability of our ADT transmissions that they are now backed by our ADT Transmission Assurance Warranty. That means we’ll fix any defects in materials or workmanship on ADT transmissions for five years after delivery or 15,000 hours (whichever occurs first) for all new, qualified models.*
But our support doesn’t begin and end by building tough machines and transmissions backed by a great warranty. You need your ADT and other heavy equipment to produce day in and day out, which is why we offer our Big Parts Promise. If a transmission or other major component doesn’t arrive by the next day, Deere pays the freight. And if your dealer doesn’t have critical, quickly installed parts in stock or supplied by the end of the day, they’re free.†
To ensure you get the parts you need when you need them, we require our dealers to meet thorough parts-stocking criteria. And we’ve invested millions in regional parts depot inventory for when dealer stock can’t cover the need.
Because when it comes to your John Deere ADT or other heavy equipment, you can rest assured that we’re always looking for ways to help you maximize uptime and profitability.
3
CONTENTSC O V E R S T O RY
REVIVING TRADITION
AT THE MECCA OF
RACING
PAGE 4
An excavating contractor feels the excitement of life at the racetrack — and works to redefine the course in a pretty big way —
using John Deere machines and the Kespry Aerial Intelligence System.
DELIVERING THE PROMISE
PAGE 12
For those who deliver on the John Deere core values, quality isn’t just a catchphrase or a lofty ideal — it’s a standard that’s built into everything we do.
USED. NOT ABUSED.
PAGE 16
Lease returns have become a valued source of reliable used equipment. Find out how John Deere Certified Used can provide the good-
condition, low-hour machine your operation needs.
4 THE DIRT
{ A N D T H E T E C H N O L O G Y T H A T H E L P S M A K E I T H A P P E N }
COVER STORY
5
6 THE DIRT
— Kevin Miller, President and CEO, United States Auto Club
7
As the pace car flees the track, the roar of 24 engines packed with over
400 horses of pure fury collectively redline, blasting the go-kart-sized midget
cars around the track at an explosive pace. The cataclysm of controlled
chaos is striking, filling the chests of thousands of spectators with thunder
— which is further amplified and rivaled by the crowd’s roars of excitement.
As the dirt flies and adrenaline surges with every jockey of position, the greatness
of this age-old tradition is made all the grander by its high-profile setting.
he Indianapolis Motor Speedway (IMS), the birthplace of Indy cars and incubator of racing innovation, continues to set the pace by expanding on its 109-year history. September 2018 marks the green flag flying for the first sanctioned dirt-track race on these hallowed grounds.
THE PLAYERS
Three primary parties have made the new dirt-track venture possible. The United States Auto Club (USAC), the world’s largest race-sanctioning body, has been the primary driver.
“Our main goal is getting the next generation excited about and involved in racing,” explains Kevin Miller, president and CEO of USAC. “Whether in a go-kart or Indy car, where better to host races than at the track every 13-year-old dreams of driving someday? Many Indy and NASCAR™ racers come up through dirt tracks, and bringing that tradition to IMS is something we’re very excited about.”
– continued
8 THE DIRT
As for the folks performing the dirt work on the track, there’s a unique tie to the project. “We actually own a race team of three vehicles, each with its own driver, that travels the full circuit to all national events,” says Scott Petry, founder, owner, and president of
Petry Excavating of Greenfield, Indiana. “There’s so much history
at Indy. I was honored when they asked if I wanted to be involved.”
Lastly, West Side Tractor Sales
of Indianapolis donated the equipment and technology for the project. “On-site here, we’ve got a 750K LGP Dozer with SmartGrade™ technology, another 750K LGP with Topcon aftermarket technology, a Topcon-
ready 772GP Motor Grader, and a 317G Compact Track Loader equipped with the Leica Level-Best System,” Mason Adkins, grade control specialist for West
Side, lists the impressive lineup of equipment. “Tying all that technology together is our Kespry Aerial Intelligence System.”
9
Kyle, Carson, Keenan, and Scott Petry are the three generations that make Petry Excavating a family company. Other members of the clan are Scott’s sons Carter, who recently joined the Marines, and Kirby, who is in military intelligence.
PIT STOP WITH THE PIT CREW
A HISTORY OF INNOVATION
Where better to implement cutting-
edge technology than at IMS, a racetrack purpose-built for spurring innovation? “We’re pretty much pulling out all the stops on this one,” explains Adkins. “They wanted to base this new track at IMS on the Kokomo track just north of here, so we flew the Kespry drone to gather that survey data. Then we mapped it onto the Google Earth image
of IMS and adjusted the data points and track size to fit the space.”
Getting the base information was just the start of the Kespry system and GPS technology advantage. “After test-running the track, we realized the smaller version set corners that were too tight for this type of race. The files
are flexible, so all we had to do was adjust the data in the CAD file and re-upload it to the machines. From there you pretty much press ‘go’ and the machines do the work.”
– continued
Scott Petry, founder, owner, and president of Petry
Excavating, Greenfield, Indiana, owes the better
part of his knowledge and experience in construction
to working for his father-in-law. “He’s just a one-
in-a-million guy. He’s taught me so much. When it
came time to branch out on my own, it was an easy
transition.”
Having recently hit the company’s 25-year milestone,
Petry is on the up and up when it comes to its usual
projects including hotels, shopping centers, car
dealerships, and the occasional racetrack. “We have
14 employees, and two of them are my sons. They
both went to college and started as laborers here.
Eventually, we were growing so fast, we had to
change how we worked. I’m still involved every
day, but they’ve really taken the load off me.
“Running Deere equipment is in our blood. My
grandfather was a Deere mechanic, my dad worked at
Deere for a while, and we always ran Deere equipment
on the family farm. When I first started the company,
West Side Tractor Sales was the only dealership to give
me the time of day and set me up for success. It’s just
been a great relationship — Deere has supported us
100 percent along the way, and we appreciate what
they are and what they stand for.”
10 THE DIRT
LEADING THE PACK
According to Adkins, the best
part about the technology is
how simple it is to use. “I can
hand a customer the iPad, and
they’ll have the site set up and
the drone running within five minutes. It’s extremely user
friendly.”
As for Petry, the return on
investment with SmartGrade is
what sealed the deal. “We’re a
smaller company, so it was a big
chunk to bite off, but it paid for itself in six to eight months.
We did a big parking-lot project
without the technology that took
about four-and-a-half days to
finish. The next week we put the
technology on and did a similar
job — a nine-acre lot and building
pad — and finished grading in a day and a half, with two guys
instead of six. We’d never go
without it now.”
Petry Excavating, Inc. is serviced by West Side Tractor Sales, Indianapolis, Indiana.
As a kid growing up in Mississippi,
I knew the John Deere logo
probably before I could talk.
I can’t tell you how much I love
having that logo on my race car.
Our team takes a lot of pride
in bringing the John Deere
car to the track, and the fans
have gone nuts over the paint
scheme. It’s been awesome
to represent a brand that I’ve
been a fan of my whole life.
After running the circuit from 1996–2000, the John Deere NASCAR™ made a limited two-race return this year as part of an integrated national media buy — one being at Indianapolis Motor Speedway. Joining drivers Chad Little and Kurt Busch, Ricky Stenhouse Jr. was proud to contribute to the car’s legacy.
Photo provided courtesy of Roush Racing.
BLAST FROM THE PAST
Check out the video at:
JohnDeere.com/TheDirt
11
FINE-TUNING WITH THE
KESPRY AERIAL
INTELLIGENCE
SYSTEM
The Kespry drone flies over the jobsite to
quickly and precisely gather survey data.
Using that data, CAD files are created
to illustrate what the site will become.
The computer does the rest! Simply drive
the machine and the blade automatically
adjusts as needed.
Those files are easily uploaded to
GPS-enabled machines.
Mason Adkins, grade control specialist for West Side Tractor Sales, demonstrates how simple it is to employ the Kespry Aerial Intelligence System on a jobsite.
THE PROMISEDELIVERING
HANGING ABOVE THE FACTORY FLOOR AT JOHN DEERE
DAVENPORT WORKS, A PROMINENTLY DISPLAYED BANNER
BEARS AN INSPIRATIONAL QUOTE FROM THE COMPANY’S
FOUNDER: “I WILL NEVER PUT MY NAME ON A PRODUCT THAT
DOES NOT HAVE IN IT THE BEST THAT IS IN ME.” ALTHOUGH
TODAY’S STATE-OF-THE-ART MANUFACTURING FACILITIES AND
JOHN DEERE’S GRAND DETOUR, ILLINOIS, BLACKSMITH SHOP
ARE 181 YEARS APART, THE SAME PHILOSOPHY THAT GUIDED
THE 19TH-CENTURY ENTREPRENEUR IS STILL ALIVE AND WELL.
– continued
It all begins in engineering. “It’s important that we design the product in such a way that satisfies the customer and simplifies assembly,” explains Eric Hillary, Engineering Manager. “One of the advantages of being located next to manufacturing is that we know how things are going together.” Close communication and interaction between design and production teams are vital components of building world-class products.
QUALITY IS EVERYTHING At John Deere, quality isn’t just a cliché or word of the day, but a time-honored
credo that guides the way everything is done.
Just ask Andy Benko, Director of Quality. As “gatekeeper of quality,” it’s his team’s job to help ensure that every machine rolling off the assembly lines exceeds customer needs and expectations. “Our employees understand that when they come to work, what they do that day matters,” says Benko. “Their ability to deliver quality products helps enable our customers’ success.”
12 THE DIRT
ISEI WILL NEVER PUT MY NAME ON A PRODUCT THAT DOES NOT HAVE IN IT THE BEST THAT IS IN ME.” – JOHN DEERE, FOUNDER
“
13
14 THE DIRT
So is contact with customers. “Gold
Key” events, at which purchasers
visit John Deere factories to observe
their machines being built, have
proven especially invaluable. “It’s
really nice to talk to each customer
about why they purchased their
machine and how they plan to use
it,” says Lindsay Grant, Backhoe
Team Assembler. “Hopefully, they
see the pride and care we take in
building a quality product for them.”
continuous improvement
When an employee on the manu-
facturing floor sees a process or design that can be improved,
they’re encouraged to suggest a
better way. It’s called Continuous
Improvement. Far more than just
a philosophy, it gives employees
a voice in improving the product,
empowering them to share their
hands-on knowledge and expertise,
while financially rewarding them for their ideas.
“It happens every day,” says Grant.
“New ideas that help make our jobs
easier are welcomed. Several sugges-
tions that I’ve submitted have been
adopted, which makes me feel like
a valued employee.”
When a workable idea is approved,
resources are quickly allocated and
changes made to implement the
improvement.
“Just having those ideas available
to us is so powerful,” says Yvonne
Scheiffer, Quality Engineering Supervisor. “It gives us an opportunity
to engineer solutions for common
issues or defects, and it gives us a
chance to get everyone committed
to the process.”
the people advantage
Every company likes to tout its innovation and technology. We do,
too. But today’s great innovation
will soon be yesterday’s history.
At John Deere, it’s the culture and
the employees who establish that
culture that make the difference.
“The people who build our machines
are the heart and soul of our
operation,” says Scott McDonald,
John Deere Davenport Works
Operations Manager. “They’re
very focused on delivering a quality
product to the customer.”
And it’s not just tightening bolts
and attaching things. “It’s about
the attention to detail,” says Mark
Dickson, John Deere Dubuque
Works General Manager. “Our
assemblers become craftsmen at
their jobs. Their skill set of knowing
what to look for and having a
finesse for fit and finish help make sure customers won’t experience
problems down the road. We have
smart tools to check quality. But
quite frankly, a lot of it you can’t
check other than with the eyes of
the assemblers.”
Many John Deere craftsmen have
been plying their trade for decades.
“The skill level is so important
because so much of the work they
do isn’t automated,” says Mark
Odegaard, Production Loader
Business Manager. “The machines
we build are customized so every
unit is potentially a different
configuration. It requires heavy knowledge.”
WELL-TRAINED WORKFORCE
“We ask a lot of our employees,
which is why we require them to
be highly skilled,” says Heath Drone,
Backhoe Business Unit Manager.
“In addition to their experience, they
go through a very robust training
process.” Training is continuous
and extends beyond the initial
instruction new employees receive.
John Deere welders participate in
three weeks of training and, at the
conclusion of that, must pass a very
rigorous test based on American
Welding Society and John Deere
standards.
Although the tools they use appear
similar, the tasks assembly-line
workers perform are unique.
Significant time is invested in training employees on their roles,
as well as that of others on the line,
so they can fill in as needed. This “cross-training” helps provide the
expertise that’s vital to ensuring
that the job is always done correctly,
regardless of who’s doing it.
SPECIAL INVESTIGATORS
Even the best-designed and -built products sometimes have issues.
Discovering those imperfections
15
“When a customer receives a
machine, it typically has two to
three hours on it,” explains Jason
Pline, Skid Steer Quality Supervisor.
“We’re putting every unit through
a drive-verification process. They
run it down a test track, and then up
against a load to discover possible
hydraulic issues before it ships.”
Machines also undergo two or
three thermal cycles, raising and
lowering operating temperatures
in an attempt to induce failures.
THE PURPOSE OF EVERYTHING WE DO IS TO ENSURE THAT WE’RE BUILDING PRODUCTS WORTHY OF JOHN DEERE’S NAME.”
– MARK ODEGAARD, PRODUCTION LOADER BUSINESS MANAGER,
JOHN DEERE DUBUQUE WORKS
“ NG DOIN ODM
IDU
“Obviously, quality is very important,”
sums up Odegaard. “The purpose of everything we do is to ensure that
we’re building products worthy of
John Deere’s name.” And deserving
of our customers’ trust, too.
is what Quality Manager Tracy Schrauben’s team does best.
“We’ve got an excellent group
of special investigators spread
throughout the factory,” she says.
“They’re strategically placed and
are really good at early detection,
so if they see a defect, we can
address it quickly.”
“I’m all over the place — at the
beginning of the line, and at the end
of the line,” explains Mike Hagen,
Davenport Works Inspector. “I’m on
the floor every day, inspecting the parts coming into the plant. And
checking the quality as the workers
are doing their jobs — pretty much
at every stage of the build.”
Hagen’s work, it seems, is never
done. Even after a machine comes
off the line, he inspects it for possi-ble oil leaks. He considers his a
vital role. “My job is to protect
the customer. John Deere put me
here to make sure the product
we run out the door is the best
it can be.”
TESTING FANATics
Even after a build is complete,
the inspections aren’t. Dedicated
factory test facilities require
each product to be put through
a series of thorough trials to
ensure its integrity.
16 THE DIRT
17
There are many reasons you may
want to expand your fleet. Maybe you are diversifying services or
need to keep up with a growing list
of projects on tighter and tighter
deadlines. Whatever the reason, you need to weigh a lot of factors
before adding another machine, with initial cost and depreciation
typically at the top of the list.
Sometimes used equipment makes
the most sense. The price is right.
T
wyo
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of
deyo
bewii
ty
So
th
Dealership rental fleets
provide a good source of
quality used machines
HEAVY-EQUIPMENT-
CERTIFIED TECHNICIANS
NEWER, LOWER-
HOUR EQUIPMENT
FULL-MACHINE WARRANTY
TRANSFERABLE TO BUYER
ACCESS TO DEALER-
NETWORK INVENTORY
Or maybe you don’t need the latest machine with all the bells and whistles. Sometimes you have an urgent need to add another
machine for a new project, but don’t have a lot to spend.
From individual sellers to auctions, there’s certainly no shortage of places to buy used equipment. But you might have lingering
doubts if a used machine will deliver the reliability you need.
ADVANTAGES OF BUYING FROM A
RENTAL FLEET:
SERVICE PERFORMED
TO OEM SPECS
– continued
18 THE DIRT
JOHN DEERE CERTIFIED USED PROVIDES
PEACE OF MINDThrough John Deere Certified Used, our dealers can provide
you with high-quality, well-
maintained equipment. To be
certified, large construction equipment must be five years or newer, or under 5,000 hours.
Each Certified Used machine must pass a strict 150-point
inspection, including perfor-
mance checks and fluid analysis. The inspections are performed
by certified technicians and are thoroughly reviewed by the used
equipment manager at eligible
John Deere dealerships.
FULLY WARRANTED AND EASY TO FINANCEUnlike many used machines,
John Deere Certified Used machines are covered by a
factory warranty. Choose a
six- or 12-month unlimited-hour
warranty for the powertrain
or hydraulic system — or both.
The warranty is transferable
should you decide to sell the
machine. Plus, most Certified Used machines are eligible
for low-rate financing from John Deere Financial.
HOW TO FIND A JOHN DEERE CERTIFIED USED MACHINEVisit machinefinder.com
to search for Certified Used machines. Create a new account,
specify the model you are looking
for, and get a notification when one becomes available.
Machine Finder represents only a portion of all the John Deere
Certified Used machines that are available. There may be used
machines on your local dealer’s
lot that haven’t been listed yet
or that may be eligible for certifi-
cation. Most Deere construction
equipment dealers are qualified to certify used machines. Ask
your dealer for more information.
Lease returns are a great source
of used John Deere machines in good condition with low hours. “We’re always looking for ways to offer our customers the best value, and leased machines do just that,” says Jim Erbesti, Rental Manager, James River Equipment, Ashland, Virginia. “Upon return from rental, many of these machines are still under extended warranty or a service agreement purchased at
the origination of the lease. That means our qualified technicians have been routinely performing all periodic maintenance since day
one. Prospective buyers can have a great deal of confidence in these machines.”
Many rental customers put very low hours on the machines. “That allows us to write down the cost of the machine, so they are a good value,” says Russ Paridis, Rental Manager,
Papé Equipment, Portland, Oregon.
The low hours make a lease return a good prospect to become a John Deere Certified Used machine (see sidebar at right), adding even more value. “To be certified, they
must be inspected thoroughly by experienced technicians to ensure quality,” says Paridis. “And if they are certified, they become eligible for full-machine warranties and low-rate financing.”
Our dealers have access to hundreds of lease returns as well as John Deere Certified Used machines. See your Deere dealer for more information about buying from a rental fleet.
WE’RE ALWAYS LOOKING FOR WAYS TO OFFER OUR CUSTOMERS THE BEST VALUE, AND LEASED MACHINES DO JUST THAT.
Jim Erbesti, Rental Manager, James River Equipment, Ashland, Virginia
JohnDeereFinancial.comCR2211481
1Offer ends February 28, 2019. Subject to approved credit on PowerPlan, a service of John Deere Financial, f.s.b. Available at participating dealers. Some restrictions apply. Prior purchases are not eligible. After promotional period, interest charges will begin to accrue at prime plus 14.90% APR. Other special rates and terms may be available, so see your dealer for details and other financing options.
THIS WINTER, FREEZE YOUR PAYMENTS — NOT YOUR INCOME.Keep working all year round! Add John Deere Worksite Pro™ snow-removal attachments to your fleet and pay Zero. Zilch. Nada. for up to 180 days.
Pile up more profit this year. Ask your dealer about Zero. Zilch. Nada. today.
WHEN YOU PUT JOHN DEERE WORKSITE PRO™
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OR
FOR 180 DAYS¹
PAYMENTS/ INTERESTNO 1.9% APR
FOR 12 MONTHS¹
OUR DEEPEST ROSTER OF HEAVY MACHINES EVER. Roadbuilding. Site development. Quarry excavation. Whatever type of operation you manage, John Deere has the heavy hitters you need to bolster production. Now stronger than ever with an 8-year/20,000-hour hybrid-electric-drive warranty on the 944K Wheel Loader and a 5-year/15,000-hour transmission warranty on E-Series ADTs.* So you can Run Your World.
*Additional conditions apply. Visit JohnDeere.com/HeavyEquipment or contact your dealer for complete details.
STRENGTHEN [ YOUR ] LINEUP
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