REPOSITIONING AN ICON

2

A BrandHistory

Chapter 4 begins...

All aboutKHAKIS

O u r V i s i o n

A clearPURPOSE

O u r p u r p o s e

Focus on the consumer

O u r C o ns u me r

EngagethroughDigital

O u r p l at fo r m

Recognized as the #1 Men’s Style Brand and Best Collaboration of 2011

Chapter 4 Continues

Man of action

Our real man of action: bear grylls

Digital,)PR,)Events)&)more)

Emphasize in Digital